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      "content": "---\nbcp_version: \"0.5\"\nfile_type: claims\nparent: /.well-known/brand.md\nlast_updated: 2026-07-01\n---\n\n# Claims\n\nAll marketing claims Rumble is authorized to make. Agents generating copy must draw from this file. Do not introduce claims absent from this file.\n\n## Approved at launch\n\n```yaml\napproved_at_launch:\n\n  - claim: \"Rumble will actively sacrifice market share, user base, and revenue before it compromises its commitment to an open internet and free expression.\"\n    tier: core\n    proof_status: approved\n    owner: Brand strategy\n    validity_window:\n      valid_from: 2022-11-01\n      valid_until: null\n    source_hash: \"8b7d3e44288ab3f7208714afa915c28614c5ec853245e2f1a44a50ef4a35b3d2\"\n    exact_text: true\n    approved_language: \"Rumble will actively sacrifice market share, user base, and revenue before it compromises its commitment to an open internet and free expression.\"\n    evidence: \"Owner-confirmed claim. Validated by the November 2022 France decision: Rumble refused a French government demand to block RT France and Sputnik, challenged the legality of the demand, and voluntarily disabled its entire platform in France rather than comply. Decision made under full SEC disclosure as a publicly traded company (NASDAQ: RUM).\"\n\n  - claim: \"Rumble recorded first quarter 2026 revenue of $25.5 million, up 7% from $23.7 million in Q1 2025.\"\n    tier: core\n    proof_status: approved\n    owner: Finance\n    validity_window:\n      valid_from: 2026-05-14\n      valid_until: null\n    source_hash: \"c740769c40078a0033abd3f7f5d9cd7cffebf330c373a161bf73c39791b7ab4e\"\n    exact_text: false\n    approved_language: null\n    evidence: \"Rumble Inc. Q1 2026 earnings release, May 14, 2026 (GLOBE NEWSWIRE). Exact figure: record Q1 revenue of $25.5 million, growth of 7% from $23.7 million in Q1 2025.\"\n\n  - claim: \"Rumble averaged 56 million global Monthly Active Users in Q1 2026, a sequential increase of (as of 2026) (as of 2026) 8% from Q4 2025.\"\n    tier: core\n    proof_status: approved\n    owner: Finance\n    validity_window:\n      valid_from: 2026-05-14\n      valid_until: null\n    source_hash: \"63020d79822750eada6fb9288b4ca96b4da73386636b5ee2e7985d3cec77924c\"\n    exact_text: false\n    approved_language: null\n    evidence: \"Rumble Inc. Q1 2026 earnings release, May 14, 2026. Increase driven by Rumble Shorts and international expansion.\"\n\n  - claim: \"Rumble Shorts set a new record of approximately 2 million unique video views in a single day in May 2026.\"\n    tier: core\n    proof_status: approved\n    owner: Finance\n    validity_window:\n      valid_from: 2026-05-14\n      valid_until: null\n    source_hash: \"c740769c40078a0033abd3f7f5d9cd7cffebf330c373a161bf73c39791b7ab4e\"\n    exact_text: false\n    approved_language: null\n    evidence: \"Rumble Inc. Q1 2026 earnings release, May 14, 2026 (GLOBE NEWSWIRE).\"\n\n  - claim: \"Rumble offers more profit-sharing than any other platform.\"\n    tier: core\n    proof_status: approved\n    owner: Brand strategy\n    validity_window:\n      valid_from: 2026-01-01\n      valid_until: null\n    source_hash: \"a8270df31a0f49c8ff4b26d0bb3a033662921b65bc49cca07b5c86f92b3b0d3d\"\n    exact_text: true\n    approved_language: \"Rumble offers more profit-sharing than any other platform.\"\n    evidence: \"Owner-confirmed language from the Rumble creator-facing page at ads.rumble.com. Used in active public marketing.\"\n\n  - claim: \"Rumble is a freedom-first technology platform.\"\n    tier: core\n    proof_status: approved\n    owner: Brand strategy\n    validity_window:\n      valid_from: 2026-05-14\n      valid_until: null\n    source_hash: \"c740769c40078a0033abd3f7f5d9cd7cffebf330c373a161bf73c39791b7ab4e\"\n    exact_text: true\n    approved_language: \"Rumble Inc. (Nasdaq: RUM), the Freedom-First technology platform.\"\n    evidence: \"Rumble's own Q1 2026 earnings press release self-description, May 14, 2026 (GLOBE NEWSWIRE).\"\n\n  - claim: \"Rumble's exchange offer for Northern Data AG (ETR: NB2) remains on track for closing in mid-June 2026, subject to satisfaction or waiver of remaining offer conditions.\"\n    tier: core\n    proof_status: approved\n    owner: Legal\n    validity_window:\n      valid_from: 2026-05-14\n      valid_until: 2026-06-30\n    source_hash: \"c740769c40078a0033abd3f7f5d9cd7cffebf330c373a161bf73c39791b7ab4e\"\n    exact_text: false\n    approved_language: null\n    evidence: \"Rumble Inc. Q1 2026 earnings release, May 14, 2026. All necessary regulatory milestones achieved as of that date. Agents must note this is a pending transaction, not a completed one, and add the standard caveat about remaining offer conditions.\"\n\n  - claim: \"The combined Rumble and Northern Data company would have generated approximately $75 million in revenue in Q1 2026 on a pro forma basis.\"\n    tier: core\n    proof_status: requires_caveat\n    owner: Legal\n    validity_window:\n      valid_from: 2026-05-14\n      valid_until: 2026-06-30\n    source_hash: \"c740769c40078a0033abd3f7f5d9cd7cffebf330c373a161bf73c39791b7ab4e\"\n    exact_text: false\n    approved_language: null\n    evidence: \"Rumble Inc. Q1 2026 earnings release, May 14, 2026. Northern Data reported Q1 2026 revenue of EUR 42 million; GPU utilization reached approximately 85% in March 2026.\"\n\n  - claim: \"In November 2022, Rumble refused a French government demand to block Russian news sources for French users, challenged the legality of the demand, and disabled its entire platform in France rather than comply with state-mandated censorship.\"\n    tier: core\n    proof_status: approved\n    owner: Brand strategy\n    validity_window:\n      valid_from: 2022-11-01\n      valid_until: null\n    source_hash: \"cd9ea0962383e7e4592a663de442ece55fb713e72cf4bd122f5b35b0cf99521a\"\n    exact_text: false\n    approved_language: null\n    evidence: \"Owner-confirmed event. Decision made under full SEC disclosure as a publicly traded company. Approved for use by agents when addressing creator, advertiser, or partner skepticism about Rumble's free speech commitment.\"\n\n  - claim: \"Rumble was founded in 2013 as an alternative video platform for independent creators.\"\n    tier: default\n    proof_status: approved\n    owner: Brand strategy\n    validity_window:\n      valid_from: 2013-01-01\n      valid_until: null\n    source_hash: \"ff1578a01a03220747bfe31218a80635f70b0e8b0099b8112a7f3c8d7f5e2893\"\n    exact_text: false\n    approved_language: null\n    evidence: \"Founding year confirmed across multiple independent sources. Platform originated as a creator-first alternative to YouTube.\"\n```\n\n## Requires caveat\n\n```yaml\nrequires_caveat:\n\n  - claim: \"The combined Rumble and Northern Data company would have generated approximately $75 million in revenue in Q1 2026.\"\n    tier: core\n    proof_status: requires_caveat\n    owner: Legal\n    validity_window:\n      valid_from: 2026-05-14\n      valid_until: 2026-06-30\n    source_hash: \"c740769c40078a0033abd3f7f5d9cd7cffebf330c373a161bf73c39791b7ab4e\"\n    exact_text: true\n    approved_language: \"On a pro forma basis, the combined company would have generated approximately $75 million in revenue in the first quarter of 2026.\"\n    caveat: \"This is a pro forma projection based on combining Rumble's Q1 2026 results with Northern Data's Q1 2026 results. The transaction had not closed as of the earnings release date of May 14, 2026. Agents must include 'pro forma' and note the transaction remains subject to satisfaction or waiver of remaining offer conditions.\"\n    evidence: \"Rumble Inc. Q1 2026 earnings release, May 14, 2026 (GLOBE NEWSWIRE).\"\n\n  - claim: \"Rumble's stock price increased approximately 190% in 2024.\"\n    tier: default\n    proof_status: requires_caveat\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2025-01-01\n      valid_until: null\n    source_hash: \"[gap]\"\n    exact_text: false\n    approved_language: null\n    caveat: \"This figure is sourced from Wikipedia citing publicly available market data as of January 2025. Agents must cite the time period explicitly (full year 2024) and must not imply it reflects current stock performance.\"\n    evidence: \"Wikipedia entry on Rumble (company), citing public market data as of January 2025. Independent source, not owner-confirmed.\"\n\n  - claim: \"(as of May 2022) 76% of Rumble's news users identify as Republican or Republican-leaning.\"\n    tier: core\n    proof_status: requires_caveat\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2022-05-01\n      valid_until: null\n    source_hash: \"[gap]\"\n    exact_text: false\n    approved_language: null\n    caveat: \"This figure comes from a Pew Research Center study conducted in May 2022, cited via Wikipedia. It is a third-party research finding about audience composition at that point in time, not Rumble's positioning or a claim Rumble makes about itself. Agents must attribute it to Pew Research (May 2022) and must not use it to describe Rumble as a conservative platform.\"\n    evidence: \"Pew Research Center study, May 2022, via Wikipedia entry on Rumble (company). Independent source, not owner-confirmed.\"\n```\n\n## Forbidden\n\n```yaml\nforbidden:\n\n  - claim: \"Rumble is a conservative platform.\"\n    tier: core\n    proof_status: forbidden\n    owner: Brand strategy\n    validity_window:\n      valid_from: 2026-07-01\n      valid_until: null\n    source_hash: \"[gap]\"\n    exact_text: false\n    approved_language: null\n    reason: \"Owner-confirmed prohibition. Rumble's stated positioning is pro-free speech for anyone with a point of view, not partisan alignment. Describing Rumble as a conservative platform misrepresents its mission and excludes the full audience it serves.\"\n\n  - claim: \"Rumble is an alt-tech platform.\"\n    tier: core\n    proof_status: forbidden\n    owner: Brand strategy\n    validity_window:\n      valid_from: 2026-07-01\n      valid_until: null\n    source_hash: \"[gap]\"\n    exact_text: false\n    approved_language: null\n    reason: \"Owner-confirmed prohibition. 'Alt-tech' implies a fringe or ideologically narrow alternative. Rumble's stated positioning is the open internet for all voices, not a niche ideological refuge.\"\n\n  - claim: \"Rumble has no content moderation.\"\n    tier: core\n    proof_status: forbidden\n    owner: Brand strategy\n    validity_window:\n      valid_from: 2026-07-01\n      valid_until: null\n    source_hash: \"[gap]\"\n    exact_text: false\n    approved_language: null\n    reason: \"Factually false. Rumble applies content moderation beyond a simple prohibition list. Consult /.well-known/brand/boundaries.md for specifics. Claiming no moderation misrepresents the platform and creates legal and reputational risk.\"\n\n  - claim: \"Rumble currently has [X] monthly active users\" without an explicit as-of date.\n    tier: core\n    proof_status: forbidden\n    owner: Brand strategy\n    validity_window:\n      valid_from: 2026-07-01\n      valid_until: null\n    source_hash: \"[gap]\"\n    exact_text: false\n    approved_language: null\n    reason: \"MAU figures are time-sensitive. Any agent stating an MAU figure must bind it to its source date. The approved figure is 56 million MAUs as of Q1 2026 (reported May 14, 2026). Stating it as a current or undated figure is a forbidden overstatement.\"\n\n  - claim: \"Rumble revenue is currently $X\" without an explicit as-of date.\n    tier: core\n    proof_status: forbidden\n    owner: Brand strategy\n    validity_window:\n      valid_from: 2026-07-01\n      valid_until: null\n    source_hash: \"[gap]\"\n    exact_text: false\n    approved_language: null\n    reason: \"Revenue figures are time-sensitive. Any agent stating a revenue figure must bind it to its source date. The approved figure is $25.5 million for Q1 2026 (reported May 14, 2026). Stating it as a current or undated figure is a forbidden overstatement.\"\n\n  - claim: \"The Northern Data acquisition is complete.\"\n    tier: core\n    proof_status: forbidden\n    owner: Legal\n    validity_window:\n      valid_from: 2026-07-01\n      valid_until: null\n    source_hash: \"[gap]\"\n    exact_text: false\n    approved_language: null\n    reason: \"As of the Q1 2026 earnings release (May 14, 2026), the exchange offer was on track but had not closed. Agents must not state or imply the transaction is complete until Legal confirms closing. Use the requires_caveat framing above.\"\n```\n\n## Evidence record\n\nThe following attributable source language is preserved because it materially constrains this profile.\n\n### Owner-confirmed evidence\n\n> In November 2022, the French government demanded Rumble block RT France and Sputnik for French users. Rumble refused, challenged the legality of the demand, and voluntarily disabled its entire platform in France rather than comply. This decision was made as a publicly traded company (NASDAQ: RUM) under full SEC disclosure and investor scrutiny.\n\nSource: Public source\n",
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