{ "trust_level": "claimed", "official_brand_source": false, "verification_method": null, "verified_domain": null, "verified_at": null, "verification_last_checked_at": null, "verification_expires_at": null, "status": "active", "customer_handle": "roamly-73efb104", "certification_status": "not_certified", "registry_certified": false, "certification": null, "brand_name": "Roamly", "response_scope": "path", "content_complete": true, "available_paths": [ "/.well-known/brand.md", "/.well-known/brand/boundaries.md", "/.well-known/brand/claims.md", "/.well-known/brand/onboarding.md", "/.well-known/brand/representation.md", "/.well-known/brand/values.md", "/.well-known/brand/visual.md", "/.well-known/brand/voice.md", "/.well-known/brand/voice/anti-ai.md" ], "integrity_scope": "publication_manifest", "integrity": { "version": 2, "publication_id": "c53c3f571ce3e97eaf11aca9a80469e769376c6278d3c649800ec8a3608d8371", "revision_id": "c3ac483e-3a6f-4c95-988b-f32186771070", "manifest_sha256": "3281b03a7012ebd42d1dc74a74f4176632d8cbd211583da5ef229d5d51868018", "manifest_signature": "478Xg4FPsKwbCGKypUXrAhv1bf0oc778SzbvolObPR1/24onnyExgoPBOtWb4hKb/KAf/riwgnB5d5BSLNSNBA==", "manifest_signature_kid": "v1" }, "verified": null, "schema": "bcp-readable-package-v1", "representation": "Derived readable representation; verify signatures against the canonical source files.", "canonical_registry_url": "https://registry.encodedbrands.ai/brands/roamly-73efb104", "html_url": "https://registry.encodedbrands.ai/brands/roamly-73efb104", "files": [ { "path": "/.well-known/brand/values.md", "content": "---\nbcp_version: \"1.1.1\"\nfile_type: values\nparent: https://registry.encodedbrands.ai/roamly-73efb104/.well-known/brand.md\nlast_updated: \"2026-10-30\"\n---\n\n# Values\n\n**Status: inferred, not declared.** Roamly does not publish a formal values statement. This list is assembled from value-like claims Roamly makes on roamly.com (crawled 2026-10-30): the recurring \"We live this / Experts / We connect the dots / Claims and savings / We're on the level\" band and the \"So what's the big deal?\" list on About. Quotes are exact. The labels and the \"In practice\" notes are Encoded Brands inferences.\n\n## Origin (stated)\n\n> \"We started Roamly because traditional insurance didn't get the adventure lifestyle.\" (https://www.roamly.com/about)\n\nAbout traces the company to its parent Outdoorsy (2015, an RV rental marketplace), with Roamly founded in 2019: \"Roamly was born to solve what others couldn't (or wouldn't).\"\n\n## 1. We live this\n\n> \"We live this. ... We cover this lifestyle because it is our lifestyle.\" (https://www.roamly.com/)\n> \"Blown tires in the middle of nowhere, mountain passes in an RV, cross-country on a bike – we`ve been there. We design coverage for problems we`ve lived through.\" (https://www.roamly.com/about)\n\nAlso: \"Our team is made up of the very people we serve: RVers, motorcyclists, and outdoor enthusiasts.\" (https://www.roamly.com/careers). Product pages repeat it per vertical: \"We actually ride.\", \"We actually boat.\"\n\nIn practice (inference): copy proves this with lived detail (a dead battery in Moab, a squall, stuck in the mud at 2 AM) and with named agents speaking in first person. Don't claim lived experience you can't attribute to a real, named person on the site.\n\n## 2. On the level (honesty and straight talk)\n\n> \"We're on the level. We built Roamly on trust. And that's not just us saying it.\" (https://www.roamly.com/)\n> \"Straight talk, no BS. We built Roamly on trust, not fine print.\" (https://www.roamly.com/insurance/personal/motorcycle)\n> \"Honest answer? It depends. Every situation's different, and we can't make promises we might not keep.\" (https://www.roamly.com/claims)\n\nCareers adds: \"use straight talk (not jargon), and believe that trust is something you have to earn.\" (https://www.roamly.com/careers)\n\nIn practice (inference): back trust with outside proof (Trustpilot rating, \"Celent Model Insurer\" 2025, \"Lloyds of London Approved Coverholder\" on /about) rather than self-praise. State limits and exceptions plainly (\"This policy does not provide coverage for any kind of food or package delivery.\", /insurance/commercial/rideshare).\n\n## 3. The best plan, even if it's not us\n\n> \"We'll find you the best plan – even if it's not us.\" (https://www.roamly.com/)\n> \"Roamly offers the best possible recreational insurance whether it's a policy with us or one of our trusted partners.\" (https://www.roamly.com/)\n> \"Think of us as your advocate, not another company trying to sell you their one policy.\" (https://www.roamly.com/insurance/personal/boat)\n\nIn practice (inference): Roamly is an agency and broker as well as a product builder (\"Both. We offer our policies or connect you with others.\", /insurance/personal/rv). Copy should not imply that every policy is Roamly's own; the footer names the underwriting carriers. The claims FAQ points users on other carriers' policies to \"call them directly\".\n\n## 4. We stick around after you buy\n\n> \"We stick around after you buy. Breakdown in Yellowstone? Payment question at midnight? We're here when things get complicated—not just when you're buying.\" (https://www.roamly.com/)\n> \"Forget call centers. When things go sideways, you're talking to experts who understand your vehicle.\" (https://www.roamly.com/about)\n\nIn practice (inference): service and claims pages give real channels and hours (\"(877) 725-1245, Monday through Friday, 9am to 5pm Central\", /claims). Don't promise availability the site doesn't state. 24/7 applies to specific products such as roadside assistance and the claim status tracker, not to the claims phone line.\n\n## 5. Coverage for everyone and everything\n\n> \"Coverage for everyone and everything. Weekend warriors, full-timers, DIY van builders, motorcycle fanatics, boat captains – we'll find you the right coverage.\" (https://www.roamly.com/about)\n> \"We found the gaps in recreational coverage and specifically built products that cover what others can't. Outdoorsy hosting? Van conversions? Full-timing? We've got you.\" (https://www.roamly.com/)\n\nIn practice (inference): the brand's argument is closing gaps other insurers leave, such as rental use, custom builds, full-time living, track days and carshare downtime. \"Everyone\" is a stance, not a guarantee. Availability varies by state and product (for example, jewelry is \"available in all U.S. states except New York, Kentucky and Alaska\").\n\n## Related stated stance: your vehicle, your call\n\n> \"No rental restrictions. Want to rent out your RV? Good for you. Your vehicle is your business. Literally.\" (https://www.roamly.com/about)\n\nThis follows from the Outdoorsy origin. Roamly treats owners who rent out their vehicles as normal customers, not as exceptions.\n\n## Resolving conflicts (inference, for agent judgement)\n\n1. Accuracy and legal disclosure come before attitude. If a joke or a \"No surprises\" line conflicts with a limit, exclusion or jurisdiction note, the limit wins (On the level).\n2. Recommending the right plan comes before promoting a Roamly product (Best plan, even if it's not us).\n3. Lived experience must be real and attributable. When in doubt, use the facts instead of an invented anecdote (We live this).\n\n## Gaps\n\n- No published mission, vision or values page was found; this file is assembled from marketing claims.\n- Social channels, investor or press material, and any internal culture documents were not reviewed.\n", "signature": "WDDZJEBCQyvHcJPNy1zcEQIyDbi4tOOe2oi2gMQqEQ2sI+31OOV2Q7U6R1OGt6nEgj7GWYOqv1X/vyuIul6kDA==", "sha256": "8c293b22759e438a330ab5ccb1f19c79a916ce0a5afaae19569709628a306d4c", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/roamly-73efb104/files/values", "json_url": "https://registry.encodedbrands.ai/brands/roamly-73efb104/files/values/data.json", "source_url": "https://registry.encodedbrands.ai/brands/roamly-73efb104/source/values.md", "canonical_source_url": "https://registry.encodedbrands.ai/roamly-73efb104/.well-known/brand/values.md" } ], "path": "/.well-known/brand/values.md" }