{ "trust_level": "claimed", "official_brand_source": false, "verification_method": null, "verified_domain": null, "verified_at": null, "verification_last_checked_at": null, "verification_expires_at": null, "status": "active", "customer_handle": "portal-fd28054d", "certification_status": "not_certified", "registry_certified": false, "certification": null, "brand_name": "Portal®", "response_scope": "full_tree", "integrity": { "version": 2, "publication_id": "1588db598da7fc4a8b9e5fffc3d4af5a804d45a1dcc5cc957c9c9e7b3c14ecab", "revision_id": "d5bf2c72-9844-429b-8679-53d716c640db", "manifest_sha256": "18e48bc2ee881e4eb97fe7ac84381ed534ef447281c4b26660307d2bacc7e0b9", "manifest_signature": "ConEhjMI6YC4VyLfYrCIbMb9Ta4L5b3kvXHHzSK9rafnNhe+SHuj8B3my9FQfnLPZ/FbYw9qKmPHFxWakelcDg==", "manifest_signature_kid": "v1" }, "verified": null, "schema": "bcp-readable-package-v1", "integrity_scope": "publication_manifest", "representation": "Derived readable representation; verify signatures against the canonical source files.", "canonical_registry_url": "https://registry.brandcontextprotocol.dev/brands/portal-fd28054d", "html_url": "https://registry.encodedbrands.ai/brands/portal-fd28054d", "files": [ { "path": "/.well-known/brand/voice/anti-ai.md", "content": "---\nbcp_version: \"0.8\"\nfile_type: anti_ai\nparent: https://registry.brandcontextprotocol.dev/portal-fd28054d/.well-known/brand.md\nlast_updated: 2026-09-15\n---\n\n# Anti-AI Voice\n\nApply the community baseline and every brand addition below before generating or approving copy. Prefer plain, specific, confident sentences.\n\n```yaml\ncommunity_reference:\n - url: \"https://encodedbrands.ai/.well-known/brand/voice/anti-ai.md\"\n rationale: \"Encoded Brands maintains a live baseline of common machine-written language patterns.\"\n\nbrand_additions:\n - type: structure\n pattern: \"em dashes used as a default sentence hinge\"\n rationale: \"They create a polished model cadence instead of plain brand speech.\"\n example: \"A better platform — built for everyone — starts here.\"\n - type: phrase\n pattern: \"hollow announcement enthusiasm\"\n rationale: \"Phrases such as “thrilled,” “excited to announce,” and “we can’t wait” replace information with synthetic emotion.\"\n example: \"We’re thrilled to announce an exciting new chapter.\"\n - type: closer\n pattern: \"generic invitation closers\"\n rationale: \"Closers such as “experience everything we have to offer” and “join our growing community” say nothing specific.\"\n example: \"Join our growing community and experience everything we have to offer.\"\n - type: word\n pattern: \"revolutionize, unlock, leverage, game-changing, seamless, premium, cutting-edge\"\n rationale: \"These are generic marketing shortcuts. Replace each with the concrete feature, decision, or outcome.\"\n example: \"Unlock a seamless, game-changing creator experience.\"\n - type: structure\n pattern: \"parallel construction as filler (not just X but Y, from X to Y, whether X or Y)\"\n rationale: \"Two-beat escalations that sound comprehensive but rarely carry real contrast or range. Models overuse them to simulate depth.\"\n example: \"Not just a tool, but a movement. From startups to enterprises.\"\n - type: structure\n pattern: \"negation-then-correction (it's not about X, it's about Y)\"\n rationale: \"A structure where the negation is filler. The correction is the point; the setup is padding that models lean on.\"\n example: \"It's not about features, it's about outcomes.\"\n - type: phrase\n pattern: \"filler transitions (at the end of the day, let that sink in)\"\n rationale: \"Throat-clearing idioms that add no information before the actual point. If the point is strong, it stands alone.\"\n example: \"At the end of the day, let that sink in.\"\n - type: word\n pattern: \"gear\"\n rationale: \"This term appears in voice.md as off-brand. Use the concrete, brand-specific alternative recorded there.\"\n example: \"Generic copy using “gear” without proof or specificity.\"\n - type: word\n pattern: \"gorpcore\"\n rationale: \"This term appears in voice.md as off-brand. Use the concrete, brand-specific alternative recorded there.\"\n example: \"Generic copy using “gorpcore” without proof or specificity.\"\n - type: word\n pattern: \"lifestyle brand\"\n rationale: \"This term appears in voice.md as off-brand. Use the concrete, brand-specific alternative recorded there.\"\n example: \"Generic copy using “lifestyle brand” without proof or specificity.\"\n - type: word\n pattern: \"cop\"\n rationale: \"This term appears in voice.md as off-brand. Use the concrete, brand-specific alternative recorded there.\"\n example: \"Generic copy using “cop” without proof or specificity.\"\n - type: word\n pattern: \"fire\"\n rationale: \"This term appears in voice.md as off-brand. Use the concrete, brand-specific alternative recorded there.\"\n example: \"Generic copy using “fire” without proof or specificity.\"\n - type: word\n pattern: \"drop\"\n rationale: \"This term appears in voice.md as off-brand. Use the concrete, brand-specific alternative recorded there.\"\n example: \"Generic copy using “drop” without proof or specificity.\"\n - type: word\n pattern: \"fomo\"\n rationale: \"This term appears in voice.md as off-brand. Use the concrete, brand-specific alternative recorded there.\"\n example: \"Generic copy using “fomo” without proof or specificity.\"\n - type: word\n pattern: \"journey\"\n rationale: \"This term appears in voice.md as off-brand. Use the concrete, brand-specific alternative recorded there.\"\n example: \"Generic copy using “journey” without proof or specificity.\"\n - type: word\n pattern: \"soul\"\n rationale: \"This term appears in voice.md as off-brand. Use the concrete, brand-specific alternative recorded there.\"\n example: \"Generic copy using “soul” without proof or specificity.\"\n - type: word\n pattern: \"mother nature\"\n rationale: \"This term appears in voice.md as off-brand. Use the concrete, brand-specific alternative recorded there.\"\n example: \"Generic copy using “mother nature” without proof or specificity.\"\n - type: word\n pattern: \"buzzword\"\n rationale: \"This term appears in voice.md as off-brand. Use the concrete, brand-specific alternative recorded there.\"\n example: \"Generic copy using “buzzword” without proof or specificity.\"\n - type: word\n pattern: \"cliché\"\n rationale: \"This term appears in voice.md as off-brand. Use the concrete, brand-specific alternative recorded there.\"\n example: \"Generic copy using “cliché” without proof or specificity.\"\n - type: word\n pattern: \"smash\"\n rationale: \"This term appears in voice.md as off-brand. Use the concrete, brand-specific alternative recorded there.\"\n example: \"Generic copy using “smash” without proof or specificity.\"\n - type: word\n pattern: \"crush\"\n rationale: \"This term appears in voice.md as off-brand. Use the concrete, brand-specific alternative recorded there.\"\n example: \"Generic copy using “crush” without proof or specificity.\"\n - type: word\n pattern: \"pr\"\n rationale: \"This term appears in voice.md as off-brand. Use the concrete, brand-specific alternative recorded there.\"\n example: \"Generic copy using “pr” without proof or specificity.\"\n```\n", "signature": "RheCGMDZPU4bfRqjXCTZCgdZrHkH782i9K02ya0M4rw+A4OPEbYnj7W9K3UT3NXYsEWE0EKHIpgKz94ol37wAw==", "sha256": "26d42faa6ecd7ae235e402aa03ac1f6d05e45948e580ab2213ab09fa8d882fe8", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/portal-fd28054d/files/voice/anti-ai", "json_url": "https://registry.encodedbrands.ai/brands/portal-fd28054d/files/voice/anti-ai/data.json", "source_url": "https://registry.encodedbrands.ai/brands/portal-fd28054d/source/voice/anti-ai.md", "canonical_source_url": "https://registry.brandcontextprotocol.dev/portal-fd28054d/.well-known/brand/voice/anti-ai.md" } ] }