{ "trust_level": "claimed", "official_brand_source": false, "verification_method": null, "verified_domain": null, "verified_at": null, "verification_last_checked_at": null, "verification_expires_at": null, "status": "active", "customer_handle": "omniva-691-staging", "certification_status": "not_certified", "registry_certified": false, "certification": null, "brand_name": "Omniva", "response_scope": "full_tree", "integrity": { "version": 2, "publication_id": "95c40dd295453db906db584558da152e02d5d69a9f9a96d27b08aea634806425", "revision_id": "274cae18-7467-41ea-9a4f-293ad3c68109", "manifest_sha256": "5d7c2ffd764154c36e1b3534c50cf7e1d35ee3ad14afa42c1af4ded34934dfbc", "manifest_signature": "ypUAY7F81CwdcU8pVuDWD/7fJsdBXaHnUj0+rxlPDIT3YN8Vu6/gKKb7mAkjdB41hKjbeT71RZ3LdMxvuZwyAQ==", "manifest_signature_kid": "v1" }, "verified": null, "schema": "bcp-readable-package-v1", "integrity_scope": "publication_manifest", "representation": "Derived readable representation; verify signatures against the canonical source files.", "canonical_registry_url": "https://registry.brandcontextprotocol.dev/brands/omniva-691-staging", "html_url": "https://registry.encodedbrands.ai/brands/omniva-691-staging", "files": [ { "path": "/.well-known/brand/voice.md", "content": "---\nbcp_version: \"0.8\"\nfile_type: voice\nparent: https://registry.brandcontextprotocol.dev/omniva-691-staging/.well-known/brand.md\nlast_updated: 2026-10-06\n---\n\n# Voice\n\nOmniva's published voice is cheerful, trustworthy, caring, upbeat, humorous, friendly, protective, passionate, quirky, smart, challenging, eager, playful, informative, leading, and warm. Those traits work as a system: warmth and humor make the brand approachable; respect, information, and trust keep it useful.\n\n## Published tone dimensions\n\nThe brandbook presents four visual scales. The positions below are qualitative readings of the published diagrams, not numeric scores.\n\n```yaml\ntone_dimensions:\n funny_to_serious:\n position: \"strongly toward funny\"\n guidance: \"Use lightness and wit, but do not make a delivery problem, loss, damage, delay, safety issue, or complaint into a joke.\"\n evidence_status: observed\n casual_to_formal:\n position: \"casual side of center\"\n guidance: \"Sound human and approachable. Increase formality when legal, operational, safety, privacy, or corporate context requires it.\"\n evidence_status: observed\n irreverent_to_respectful:\n position: \"strongly toward respectful\"\n guidance: \"Play with language, never with a person's concern or the responsibility attached to a shipment.\"\n evidence_status: observed\n matter_of_fact_to_enthusiastic:\n position: \"strongly toward enthusiastic\"\n guidance: \"Bring energy to benefits and moments of joy while keeping service facts exact.\"\n evidence_status: observed\n```\n\nSource: https://www.omnivagroup.com/brandbook/tone_of_voice/\n\n## Voice attributes\n\n```yaml\nvoice_attributes:\n - trait: \"Caring\"\n guidance: \"Acknowledge what the delivery means to the sender or recipient and make the next step easy to find.\"\n evidence_status: brand_declared\n - trait: \"Cheerful and upbeat\"\n guidance: \"Use positive momentum and small moments of delight without manufacturing excitement.\"\n evidence_status: brand_declared\n - trait: \"Trustworthy\"\n guidance: \"Say only what Omniva can deliver. Keep dates, conditions, markets, and uncertainty visible.\"\n evidence_status: brand_declared\n - trait: \"Helpful and informative\"\n guidance: \"Lead with the answer, status, or action a customer needs; then add explanation.\"\n evidence_status: brand_declared\n - trait: \"Smart\"\n guidance: \"Explain the useful solution in plain language. Do not use technology as decoration.\"\n evidence_status: brand_declared\n - trait: \"Playful and quirky\"\n guidance: \"Use sparingly for friendly character, especially in low-risk customer communication. Never obscure the instruction or claim.\"\n evidence_status: brand_declared\n - trait: \"Respectful and protective\"\n guidance: \"Treat people, parcels, personal information, and the environment as entrusted to the service.\"\n evidence_status: brand_declared\n```\n\n## Register and rhythm\n\n- Lead with the customer's need, delivery moment, or next action.\n- Prefer short, direct sentences and familiar words.\n- Use lowercase for customer-facing messages where the format and language allow it; the typography guide says lowercase creates a friendly feel.\n- Pair enthusiasm with a specific benefit, action, or service fact.\n- Keep tracking, timing, price, eligibility, and restrictions factual and easy to scan.\n- Use humor as a warm accent, not as the structure of a complaint or incident response.\n- Use Christmas and gift imagery subtly. The brandbook explicitly contrasts subtle care and gift-like attention with loud Christmas branding and extravagant surprises.\n- Localize idiom and humor; what feels warm in one Baltic language may feel forced in another. This localization rule is an **inference** from Omniva's multilingual, multi-market context.\n\n## Preferred vocabulary\n\n```yaml\nprefer:\n - \"deliver\"\n - \"care\"\n - \"joy\"\n - \"bring closer\"\n - \"help\"\n - \"delivery journey\"\n - \"people and businesses\"\n - \"postal and parcel delivery\"\n - \"international transit\"\n - \"digital logistics solutions\"\n - \"open\"\n - \"trustworthy\"\nuse_with_context:\n - term: \"delivering happiness\"\n rule: \"Use as the published brand idea, not a guaranteed customer outcome.\"\n - term: \"seamless\"\n rule: \"Use only for the published vision or when the complete journey has evidence; do not hide handoffs or exceptions.\"\n - term: \"sustainable\"\n rule: \"State the specific initiative, scope, method, market, and source.\"\navoid:\n - \"guaranteed happiness\"\n - \"perfect delivery\"\n - \"zero-impact delivery\"\n - \"instant everywhere\"\n - \"effortless in every situation\"\n - \"revolutionary logistics\"\n - \"a Christmas miracle\"\n```\n\n## Writing patterns\n\nThe examples in this section are **inferred applications** of the published tone, not approved Omniva copy.\n\n### Service update\n\n**Use:** “your parcel is ready to collect. check the location and opening hours before you go.”\n\n**Avoid:** “Exciting news! Your magical delivery moment has arrived!!!”\n\n### Problem response\n\n**Use:** “we're sorry this delivery did not go as expected. here's what we know and what you can do next.”\n\n**Avoid:** “Oops! Even the best journeys have little bumps.”\n\n### Corporate description\n\n**Use:** “Omniva connects businesses and people through postal and parcel delivery, international transit, and digital logistics solutions.”\n\n**Avoid:** “Omniva revolutionizes the world with a seamless, world-class logistics ecosystem.”\n\n### Sustainability\n\n**Use:** “Name the action, geography, reporting period, and measured result from a current Omniva source.”\n\n**Avoid:** “Every delivery brings a greener tomorrow.”\n\n## Context shifts\n\n```yaml\ncontext_shifts:\n routine_customer_message:\n tone: \"casual, cheerful, concise\"\n emphasis: \"status, next action, place, and time\"\n customer_support:\n tone: \"warm, respectful, protective\"\n emphasis: \"listen, acknowledge, explain, resolve or escalate\"\n disruption_or_loss:\n tone: \"calm, factual, caring\"\n emphasis: \"known facts, uncertainty, responsibility, and next update\"\n corporate:\n tone: \"confident, informative, people-centered\"\n emphasis: \"connection, services, markets, and evidence\"\n sustainability:\n tone: \"specific, measured, accountable\"\n emphasis: \"scope, method, reporting period, result, and limitation\"\n campaign:\n tone: \"upbeat, playful, warm\"\n emphasis: \"a believable moment of connection or joy, not spectacle\"\n```\n\n## Sources\n\n- https://www.omnivagroup.com/brandbook/tone_of_voice/\n- https://www.omnivagroup.com/brandbook/typography/\n- https://www.omnivagroup.com/\n", "signature": "jMKMGTOPI1p7dnCfqdk3U6QKhQfF6WHmUHDlvt2tthTKrWgmhkIRSdfxhqtlCttiYE5+tQibJ3YfizPLDVZuCg==", "sha256": "ec1fc4458529b1277678f1e09cf340cc20dc20dc68300559f2499d2de1a168e9", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/omniva-691-staging/files/voice", "json_url": "https://registry.encodedbrands.ai/brands/omniva-691-staging/files/voice/data.json", "source_url": "https://registry.encodedbrands.ai/brands/omniva-691-staging/source/voice.md", "canonical_source_url": "https://registry.brandcontextprotocol.dev/omniva-691-staging/.well-known/brand/voice.md" } ] }