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      "content": "---\nbcp_version: \"0.8\"\nfile_type: anti_ai\nparent: https://registry.brandcontextprotocol.dev/omniva-691-staging/.well-known/brand/voice.md\nlast_updated: 2026-10-06\n---\n\n# Anti-AI voice guardrails\n\nThese rules are an **inferred editorial layer** built from Omniva's public brandbook. Omniva has not published or approved this list as a prohibition manual.\n\n```yaml\ncommunity_reference:\n  - url: \"https://encodedbrands.ai/.well-known/brand/voice/anti-ai.md\"\n    rationale: \"Encoded Brands maintains a live baseline of common machine-written language patterns.\"\n\nbrand_additions:\n  - pattern: \"In today's fast-paced world\"\n    type: opener\n    rationale: \"Start with the person, parcel, business need, or delivery action instead.\"\n  - pattern: \"revolutionizing logistics\"\n    type: claim\n    rationale: \"The brandbook favors helpful solutions, care, and closeness over unsupported category disruption.\"\n  - pattern: \"seamless end-to-end journey\"\n    type: claim\n    rationale: \"Seamless appears in Omniva's vision, but operational copy must still name handoffs, conditions, and exceptions.\"\n  - pattern: \"delivering happiness, one parcel at a time\"\n    type: slogan_extension\n    rationale: \"Do not pad the published brand idea with a generic advertising cadence.\"\n  - pattern: \"more than just a delivery\"\n    type: structure\n    rationale: \"Name the relationship, service, or act of care directly.\"\n  - pattern: \"from doorstep to destination\"\n    type: range_construction\n    rationale: \"A rhyming range can hide the actual route, service, or next step.\"\n  - pattern: \"magical moments\"\n    type: phrase\n    rationale: \"The brandbook allows subtle gift-like care but warns against loud Christmas connotations and extravagant surprise.\"\n  - pattern: \"your trusted logistics partner\"\n    type: unsupported_claim\n    rationale: \"Show trust through a kept, scoped promise or factual service description.\"\n  - pattern: \"green delivery\"\n    type: environmental_claim\n    rationale: \"Name the initiative, emissions boundary, geography, method, and reporting period.\"\n  - pattern: \"world-class, best-in-class, industry-leading\"\n    type: comparative_claim\n    rationale: \"Comparatives require a defined category, period, method, and current evidence.\"\n  - pattern: \"excessive exclamation marks or emoji chains\"\n    type: mechanics\n    rationale: \"Enthusiasm must not reduce clarity or trust.\"\n  - pattern: \"humor in delay, damage, loss, complaint, safety, or privacy copy\"\n    type: context_mismatch\n    rationale: \"Care and respect take precedence when something has gone wrong.\"\n```\n\n## Structural checks\n\n- Do not open with an abstract claim about connection when a concrete customer need is available.\n- Do not stack “care,” “joy,” “seamless,” and “sustainable” into one sentence without a specific service or proof point.\n- Do not repeat “delivering happiness” in the headline, first paragraph, and close.\n- Do not make every parcel a literal gift or every courier a Santa figure; the brandbook calls for subtle branding.\n- Do not use lowercase at the expense of proper names, legal text, accessibility, or local-language rules.\n- Do not use a playful headline to soften a material limitation.\n- Do not invent delivery times, coverage, prices, tracking states, customer results, partnerships, quotations, certifications, or sustainability outcomes.\n\n## Revision test\n\nBefore publishing, ask: Is the line useful? Does it sound warm without becoming saccharine? Is the promise within Omniva's control and supported for this market? Could the humor make a worried customer feel dismissed? Replace generic warmth with one clear action wherever possible.\n",
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