{ "trust_level": "claimed", "official_brand_source": false, "verification_method": null, "verified_domain": null, "verified_at": null, "verification_last_checked_at": null, "verification_expires_at": null, "status": "active", "customer_handle": "omniva-691-staging", "certification_status": "not_certified", "registry_certified": false, "certification": null, "brand_name": "Omniva", "response_scope": "full_tree", "integrity": { "version": 2, "publication_id": "95c40dd295453db906db584558da152e02d5d69a9f9a96d27b08aea634806425", "revision_id": "274cae18-7467-41ea-9a4f-293ad3c68109", "manifest_sha256": "5d7c2ffd764154c36e1b3534c50cf7e1d35ee3ad14afa42c1af4ded34934dfbc", "manifest_signature": "ypUAY7F81CwdcU8pVuDWD/7fJsdBXaHnUj0+rxlPDIT3YN8Vu6/gKKb7mAkjdB41hKjbeT71RZ3LdMxvuZwyAQ==", "manifest_signature_kid": "v1" }, "verified": null, "schema": "bcp-readable-package-v1", "integrity_scope": "publication_manifest", "representation": "Derived readable representation; verify signatures against the canonical source files.", "canonical_registry_url": "https://registry.brandcontextprotocol.dev/brands/omniva-691-staging", "html_url": "https://registry.encodedbrands.ai/brands/omniva-691-staging", "files": [ { "path": "/.well-known/brand/visual.md", "content": "---\nbcp_version: \"0.8\"\nfile_type: visual\nparent: https://registry.brandcontextprotocol.dev/omniva-691-staging/.well-known/brand.md\nlast_updated: 2026-10-06\n---\n\n# Visual guidance\n\nThis file transcribes Omniva's live public brandbook. Use the current brandbook assets and examples for production. Do not redraw the logo, synthesize the licensed typeface, or treat a public download as permission for every use.\n\n## Authority and gaps\n\n```yaml\nvisual_authority:\n status: brand_published\n observed_on: 2026-10-06\n sources:\n - \"https://www.omnivagroup.com/brandbook/logo/\"\n - \"https://www.omnivagroup.com/brandbook/typography/\"\n - \"https://www.omnivagroup.com/brandbook/colors/\"\n - \"https://www.omnivagroup.com/brandbook/photography/\"\n - \"https://www.omnivagroup.com/brandbook/illustrations/\"\n - \"https://www.omnivagroup.com/brandbook/graphic_elements/\"\n - \"https://www.omnivagroup.com/brandbook/layout/\"\n not_confirmed:\n - \"license terms for every downloadable logo, font, photograph, illustration, and template\"\n - \"font files or redistribution rights for TT Wellingtons\"\n - \"a text transcription of the minimum logo sizes shown only in the brandbook's raster diagram\"\n - \"complete WCAG results for every published color combination\"\n - \"motion specifications\"\n```\n\n## Logo\n\nThe symbol repeats one shape four times around a central square. Omniva says the form symbolizes movement and happiness. The wordmark uses the same friendly geometric sans-serif character as the identity and retains the lowercase “o” from the previous identity.\n\n```yaml\nlogo_usage:\n generation_policy: official_assets_only\n generation_instructions: \"Do not draw, trace, typeset, approximate, or hallucinate the Omniva symbol, wordmark, wordmark-with-slogan, lockup, or pattern. Use a current official asset from the live logo page and confirm rights.\"\n available_forms:\n - \"symbol\"\n - \"wordmark\"\n - \"wordmark with slogan\"\n - \"horizontal or vertical lockup\"\n official_download_page: \"https://www.omnivagroup.com/brandbook/logo/\"\n clear_space: \"Keep a safety zone equal to the letter O on every side, following the official diagram for the chosen asset.\"\n minimum_size: \"Use the exact digital or print minimum in the current official raster diagram; no numeric value is inferred here because the page does not publish it as text.\"\n approved_color_families:\n - \"orange\"\n - \"deep black\"\n - \"sun yellow\"\n - \"berry purple\"\n - \"monochrome black or white\"\n forbidden_modifications:\n - \"non-proportional stretching\"\n - \"new lockup combinations\"\n - \"adding curves or imitating the brand pattern with the logo\"\n - \"positions outside 90-degree angles\"\n - \"drop shadows\"\n - \"outlined logo versions\"\n - \"undefined logo colors\"\n - \"using the logo as a photo mask\"\n```\n\nFor photography, choose an official white or deep-black variant that is legible on the actual image. The brandbook illustrates approximately 30% deep-black or white overlays when the image needs more contrast. Test the final composition; do not rely on the example caption alone.\n\n## Color\n\nOmniva calls its palette bold, friendly, and distinctive. Orange, white, and black do most of the work. Sun yellow and berry purple increase brand volume; secondary colors support interfaces, buttons, and notifications and must not become more prominent than the primary colors.\n\n```yaml\ncolor:\n primary:\n - name: \"Orange\"\n pantone: \"Pantone 1505\"\n hex: \"#FF6600\"\n rgb: \"255/102/0\"\n cmyk: \"0/64/100/0\"\n ral: \"2004; 2008 for parcel machines and letterboxes\"\n - name: \"White\"\n hex: \"#FFFFFF\"\n rgb: \"255/255/255\"\n cmyk: \"0/0/0/0\"\n ral: \"9003\"\n - name: \"Deep black\"\n pantone: \"Pantone Black\"\n hex: \"#000000\"\n rgb: \"0/0/0\"\n cmyk: \"0/0/0/100\"\n ral: \"9004\"\n - name: \"Sun yellow\"\n pantone: \"Pantone 7549\"\n hex: \"#FFBC01\"\n rgb: \"255/188/1\"\n cmyk: \"0/28/100/0\"\n ral: \"1003\"\n - name: \"Berry purple\"\n pantone: \"Pantone 517\"\n hex: \"#E3C6E4\"\n rgb: \"227/198/228\"\n cmyk: \"1/22/0/0\"\n secondary:\n - { name: \"Grey\", hex: \"#F4F4F4\" }\n - { name: \"Dark grey\", hex: \"#2D2D2D\" }\n - { name: \"Peach\", hex: \"#FBE6D9\" }\n - { name: \"Pale yellow\", hex: \"#FCEED0\" }\n - { name: \"Pink\", hex: \"#FAEAFD\" }\n - { name: \"Green\", hex: \"#73CA62\" }\n - { name: \"Pale green\", hex: \"#DAFED6\" }\n rules:\n - \"Use orange, white, and deep black as the dominant system.\"\n - \"Use sun yellow and berry purple for additional brand volume and accents.\"\n - \"Use secondary colors carefully and precisely; never let them become more prominent than the primary palette.\"\n - \"Use only primary brand colors for the graphic smile elements.\"\n - \"On orange, the graphic-element guidance permits pure white; on deep black, use white outlines.\"\n - \"Test text, icons, controls, focus states, and overlays for contrast in the actual size and context.\"\n```\n\n## Typography\n\n```yaml\ntypography:\n primary:\n family: \"TT Wellingtons\"\n foundry: \"TypeType\"\n rights_note: \"The brandbook identifies the family but does not grant font redistribution rights. Obtain and license it through an approved Omniva workflow.\"\n supported_scripts_as_published:\n - \"Western Europe\"\n - \"Central/Eastern Europe\"\n - \"Baltic\"\n - \"Turkish\"\n - \"Romanian\"\n - \"Cyrillic\"\n fallback:\n family: \"Arial\"\n role: \"system typeface when TT Wellingtons is unavailable\"\n hierarchy:\n large_headline: \"TT Wellingtons Medium, approximately 4.4x, 118% line height\"\n subheadline: \"TT Wellingtons Medium, approximately 2x, 118% line height\"\n accent: \"TT Wellingtons Medium, uppercase, approximately 1x, 136% line height, 12% character spacing\"\n button: \"body-text style in Demi Bold or a different brand color; use only as needed\"\n body: \"Medium, 160% line height; examples show 1x and 0.8x sizes\"\n rules:\n - \"Use lowercase for customer messages to create a friendly feel where language and context permit.\"\n - \"Maintain clear size contrast between headline, subheadline, and body.\"\n - \"Do not set long body copy in uppercase, italics, or Demi Bold.\"\n - \"Use italics and Demi Bold only as short accents.\"\n - \"Use traditional lining numerals for pulled-out data and oldstyle numerals in running text as shown by the brandbook.\"\n - \"Do not fabricate TT Wellingtons with a similar geometric sans. Use Arial when the licensed primary face is unavailable.\"\n```\n\n## Photography\n\n```yaml\nphotography:\n overall: \"Natural, warm, joyful, and credible, with a few bright red or orange accents.\"\n portraits:\n - \"Use natural light and realistic emotion rather than saccharine expression.\"\n - \"Include small Omniva-orange accents unobtrusively.\"\n - \"Avoid harsh shadows and overexposure when studio lighting is necessary.\"\n environments:\n - \"Use a semi-documentary view of nature, cities, and towns.\"\n - \"Prefer warm tonality and medium exposure without overly dark shadows.\"\n - \"Sunny scenes are welcome, but realistic rain and overcast weather are valid when warmth or small orange accents remain.\"\n - \"Choose clean compositions with one focal point and limited background detail.\"\n - \"When people are contextual rather than the subject, the guide allows distance without identifying features.\"\n joy:\n - \"Show intimate, close life moments with a light-hearted, warm, cozy feel.\"\n - \"Orange accents may be bold.\"\n - \"Use medium-to-high image contrast without overexposure or harsh high-contrast shadows.\"\n avoid:\n - \"stock photography\"\n - \"staged or acted-out sets\"\n - \"over-the-top emotion or poses\"\n - \"holiday cliches\"\n - \"unnatural group poses\"\n source: \"https://www.omnivagroup.com/brandbook/photography/\"\n```\n\nThe photography page contains context-dependent guidance on showing faces versus distant, non-identifying figures. Apply the rule for the intended category and obtain consent and usage rights; do not invent a universal people-photography rule.\n\n## Illustration\n\n```yaml\nillustration:\n character: \"Light, simple, and balanced between technical drawing and fluid organic lines.\"\n source_basis: \"Start from a reference photograph.\"\n construction:\n - \"Use 1 pt pen-tool lines with round caps and corners in Adobe Illustrator, as published.\"\n - \"Keep most lines separate for a loose feeling; round selected corners for smoothness.\"\n - \"Use mostly black linework, with primary-color accents when needed.\"\n - \"Displace color shapes slightly and retain some unfilled space.\"\n - \"For standing figures, the guide specifies a black radial-gradient foot shadow at 30% opacity.\"\n - \"Simplify small-scale figures, especially facial detail.\"\n usage:\n - \"Use illustration when photography cannot express the idea, when material needs relief from photography, or when subtle attention is required.\"\n - \"Keep illustrations to no more than 30% of social content.\"\n - \"Do not mix photography and illustration in the same post, item, section, or slide.\"\n avoid:\n - \"chalk, watercolor, or other artistic line effects\"\n - \"dense, detailed linework\"\n - \"using illustration as the main way to show real customers and emotions when photography is available\"\n source: \"https://www.omnivagroup.com/brandbook/illustrations/\"\n```\n\n## Graphic elements and icons\n\n```yaml\ngraphic_elements:\n careful_hold:\n meaning: \"Care and precision around every entrusted shipment.\"\n behavior: \"Adapt elements derived from the Omniva symbol around the content area.\"\n stack_of_smiles:\n meaning: \"Satisfied customers and the Omniva team.\"\n behavior: \"Smiles may vary in color, movement, and size; stacked versions remain smile-side up.\"\n encompassing_link:\n meaning: \"Connections across the stages between expectation and outcome.\"\n behavior: \"Build rhythmic color sequences with no more than three branches from one connection.\"\n icons:\n style: \"simple, functional, geometric, and easy to understand\"\n published_recommendation: \"Use the Orion Icon Library when suitable; develop additions only in the demonstrated vocabulary.\"\n rights_note: \"Confirm the Orion asset license and Omniva approval before production use.\"\n generation_boundary: \"Do not reconstruct these elements from prose. Use current official artwork or an Omniva-approved designer.\"\n source: \"https://www.omnivagroup.com/brandbook/graphic_elements/\"\n```\n\n## Layout and brand volume\n\n```yaml\nlayout:\n foundation:\n - \"Favor left-aligned content.\"\n - \"Use two letter-O widths as the rule-of-thumb text margin; depart only when the composition requires it.\"\n lower_volume: \"Separate wordmark from symbol; use restrained content and elements over brand-color fields or photography.\"\n medium_volume: \"Let adaptable symbol elements support the composition while text remains predominantly left-aligned.\"\n medium_with_twist: \"Use dynamic smile angles less often, to enliven the system rather than define its core.\"\n high_volume_stack: \"Open the symbol into orderly or freely orchestrated stacks of large and small smiles.\"\n high_volume_special: \"Reserve colorful linked smiles, symbol patterns, and other deviations for unique, thoughtfully designed cases while retaining the established layout principles.\"\n source: \"https://www.omnivagroup.com/brandbook/layout/\"\n```\n\n## Production checklist\n\n1. Obtain the official asset and confirm its rights, language, format, and current version.\n2. Use TT Wellingtons only when properly licensed; otherwise use Arial.\n3. Select a published palette combination and test real contrast.\n4. Choose one image language per unit: photography or illustration, not both.\n5. Keep customer copy friendly and legible; do not force lowercase where it damages meaning.\n6. Use graphic elements from official artwork, not a redraw.\n7. Check the logo's O-based safety zone and the official minimum-size diagram.\n8. Confirm that the finished piece does not imply Omniva approval of this demonstration.\n", "signature": "BOuoJzh0z3OdU0FpSzOjiwk0LkEh/gSFJfSGod9fvLn2oQpddUYUbYKT3vNtRgMhblX3bampR5qnogtyfkqxDg==", "sha256": "9bf469bd4336b6bc1a3ae3dfa399b55aeb54ad549d485d53cb26fb1f417aaebf", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/omniva-691-staging/files/visual", "json_url": "https://registry.encodedbrands.ai/brands/omniva-691-staging/files/visual/data.json", "source_url": "https://registry.encodedbrands.ai/brands/omniva-691-staging/source/visual.md", "canonical_source_url": "https://registry.brandcontextprotocol.dev/omniva-691-staging/.well-known/brand/visual.md" } ] }