{ "trust_level": "claimed", "official_brand_source": false, "verification_method": null, "verified_domain": null, "verified_at": null, "verification_last_checked_at": null, "verification_expires_at": null, "status": "active", "customer_handle": "news-corp-australia", "certification_status": "not_certified", "registry_certified": false, "certification": null, "brand_name": "News Corp Australia", "response_scope": "path", "content_complete": true, "available_paths": [ "/.well-known/brand.md", "/.well-known/brand/boundaries.md", "/.well-known/brand/claims.md", "/.well-known/brand/onboarding.md", "/.well-known/brand/representation.md", "/.well-known/brand/values.md", "/.well-known/brand/visual.md", "/.well-known/brand/voice.md" ], "integrity_scope": "publication_manifest", "integrity": { "version": 2, "publication_id": "8e18d2e7d048a295986064da00fc109724ce9b1f75a09e7410b0baac52f5931d", "revision_id": "4668d281-0a60-49af-af85-206845d97faa", "manifest_sha256": "fe8fa3ded64a4a04efd81d023dced4fc0f0af3d7642e1f5d3c1ba83e4cf88a4a", "manifest_signature": "SgqI94WyJmv5P4l7ldDZBf+oTjs0u6MwG46J1JZL8RmlH4QErFudueSBzZcAMb2ug7+4FUxDkCgUETec3BvZAg==", "manifest_signature_kid": "v1" }, "verified": null, "schema": "bcp-readable-package-v1", "representation": "Derived readable representation; verify signatures against the canonical source files.", "canonical_registry_url": "https://registry.encodedbrands.ai/brands/news-corp-australia", "html_url": "https://registry.encodedbrands.ai/brands/news-corp-australia", "files": [ { "path": "/.well-known/brand/claims.md", "content": "---\nbcp_version: \"2.0.0\"\nfile_type: \"claims\"\nlast_updated: \"2026-10-12\"\nparent: \"https://registry.encodedbrands.ai/news-corp-australia/.well-known/brand.md\"\n---\n\n# Claims\n\nThese use classifications are Bruiser's editorial decisions for this research package. No News Corp brand approval is claimed. A supported source establishes only the statement and scope assessed here; it is not a legal clearance or a guarantee. Historical metrics are conditional, not evergreen headline copy.\n\n```yaml\n{\n \"permitted\": [\n {\n \"claim\": \"News Corp Australia is part of News Corp.\",\n \"use_status\": \"permitted\",\n \"evidence_status\": \"supported\",\n \"brand_approval\": \"unreviewed\",\n \"evidence\": \"https://www.newscorpaustralia.com/our-story/ (checked 2026-10-12)\"\n },\n {\n \"claim\": \"The News Nationals Network includes news.com.au and The Australian.\",\n \"use_status\": \"permitted\",\n \"evidence_status\": \"supported\",\n \"brand_approval\": \"unreviewed\",\n \"evidence\": \"https://www.newscorpaustralia.com/growth-solutions/audience-networks/ (checked 2026-10-12)\"\n },\n {\n \"claim\": \"News Corp Australia offers commercial content services, News Concierge advertising booking and News Xtend digital marketing services.\",\n \"use_status\": \"permitted\",\n \"evidence_status\": \"supported\",\n \"brand_approval\": \"unreviewed\",\n \"evidence\": \"https://www.newscorpaustralia.com/growth-solutions/marketing-services/ (checked 2026-10-12)\"\n },\n {\n \"claim\": \"News Corp completed the sale of Foxtel Group to DAZN on 2 April 2025.\",\n \"use_status\": \"permitted\",\n \"evidence_status\": \"supported\",\n \"brand_approval\": \"unreviewed\",\n \"evidence\": \"https://newscorp.com/2025/04/02/news-corp-completes-the-sale-of-foxtel-group-to-dazn/ (checked 2026-10-12)\"\n }\n ],\n \"requires_caveat\": [\n {\n \"claim\": \"News Corp Australia reported an August 2026 digital audience of 16.616 million and 78.1% reach of online Australian adults.\",\n \"use_status\": \"conditional\",\n \"evidence_status\": \"supported\",\n \"brand_approval\": \"unreviewed\",\n \"evidence\": \"https://www.newscorpaustralia.com/news-corp-australia-extends-digital-lead-in-august-audience-of-16-6-million-and-78-per-cent-adult-reach/ (checked 2026-10-12)\",\n \"caveat\": \"Attribute to the company release dated 22 September 2026 citing Ipsos iris; August 2026, age 18+, measured digital devices. Not all residents, subscribers or a current campaign forecast. Recheck before use in a new campaign.\"\n },\n {\n \"claim\": \"News Corp Australia offers campaign-specific brand-safety measures.\",\n \"use_status\": \"conditional\",\n \"evidence_status\": \"supported\",\n \"brand_approval\": \"unreviewed\",\n \"evidence\": \"https://www.newscorpaustralia.com/our-brand-safety-policy/ (checked 2026-10-12)\",\n \"caveat\": \"Controls depend on campaign settings, inventory and agreed requirements. The policy acknowledges limitations; it is not a guarantee of every placement.\"\n }\n ],\n \"forbidden\": [\n {\n \"claim\": \"A News Corp Australia campaign guarantees sales, conversions or a fixed return on investment.\",\n \"use_status\": \"prohibited\",\n \"evidence_status\": \"unsupported\",\n \"brand_approval\": \"unreviewed\"\n },\n {\n \"claim\": \"This package is approved by News Corp Australia or proves control of its domain.\",\n \"use_status\": \"prohibited\",\n \"evidence_status\": \"unsupported\",\n \"brand_approval\": \"unreviewed\"\n },\n {\n \"claim\": \"All Australian residents are reached by the network.\",\n \"use_status\": \"prohibited\",\n \"evidence_status\": \"unsupported\",\n \"brand_approval\": \"unreviewed\"\n },\n {\n \"claim\": \"News Corp Australia currently owns Foxtel Group.\",\n \"use_status\": \"prohibited\",\n \"evidence_status\": \"unsupported\",\n \"brand_approval\": \"unreviewed\"\n },\n {\n \"claim\": \"Every masthead shares one political position or editorial style.\",\n \"use_status\": \"prohibited\",\n \"evidence_status\": \"unsupported\",\n \"brand_approval\": \"unreviewed\"\n },\n {\n \"claim\": \"Publicly visible brand assets are automatically licensed for reuse.\",\n \"use_status\": \"prohibited\",\n \"evidence_status\": \"unsupported\",\n \"brand_approval\": \"unreviewed\"\n }\n ]\n}\n```\n\n## Measurement discipline\n\nCompany-wide digital audience, a news-only category, one masthead and an advertising-network roll-up are different populations. Overlap prevents summing them. Do not combine a Roy Morgan cross-platform period with an Ipsos digital month as though they share a denominator. A dated source can support a historical fact without supporting a present-tense ranking.\n\n## Evidence handling\n\nThe audience figure above is a company-reported result citing Ipsos, not an independently acquired Ipsos dataset. No raw research dataset or advertiser-specific forecast was supplied. Rechecking a link does not extend a study's measurement period. Source dates remain source dates; package last_updated records this package's creation.\n", "signature": "tPiRbyM7CfFkvzttp8uG3KxekJJImF133EAt5XjB6Ne/MoN6hZ2wmU4pt/akYqoOsXI3EABsvxKK9LXlbQyCCw==", "sha256": "0ca1e6cafa0f40434133e5adbb03fc6076e5a6263b80e7a621d20fbd7c4ab5e0", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/news-corp-australia/files/claims", "json_url": "https://registry.encodedbrands.ai/brands/news-corp-australia/files/claims/data.json", "source_url": "https://registry.encodedbrands.ai/brands/news-corp-australia/source/claims.md", "canonical_source_url": "https://registry.encodedbrands.ai/news-corp-australia/.well-known/brand/claims.md" } ], "path": "/.well-known/brand/claims.md" }