{ "trust_level": "claimed", "official_brand_source": false, "verification_method": null, "verified_domain": null, "verified_at": null, "verification_last_checked_at": null, "verification_expires_at": null, "status": "active", "customer_handle": "news-corp-australia", "certification_status": "not_certified", "registry_certified": false, "certification": null, "brand_name": "News Corp Australia", "response_scope": "root", "content_complete": true, "available_paths": [ "/.well-known/brand.md", "/.well-known/brand/boundaries.md", "/.well-known/brand/claims.md", "/.well-known/brand/onboarding.md", "/.well-known/brand/representation.md", "/.well-known/brand/values.md", "/.well-known/brand/visual.md", "/.well-known/brand/voice.md" ], "integrity_scope": "publication_manifest", "integrity": { "version": 2, "publication_id": "8e18d2e7d048a295986064da00fc109724ce9b1f75a09e7410b0baac52f5931d", "revision_id": "4668d281-0a60-49af-af85-206845d97faa", "manifest_sha256": "fe8fa3ded64a4a04efd81d023dced4fc0f0af3d7642e1f5d3c1ba83e4cf88a4a", "manifest_signature": "SgqI94WyJmv5P4l7ldDZBf+oTjs0u6MwG46J1JZL8RmlH4QErFudueSBzZcAMb2ug7+4FUxDkCgUETec3BvZAg==", "manifest_signature_kid": "v1" }, "verified": null, "schema": "bcp-readable-package-v1", "representation": "Derived readable representation; verify signatures against the canonical source files.", "canonical_registry_url": "https://registry.encodedbrands.ai/brands/news-corp-australia", "html_url": "https://registry.encodedbrands.ai/brands/news-corp-australia", "files": [ { "path": "/.well-known/brand.md", "content": "---\nbcp_version: \"2.0.0\"\nfile_type: \"root\"\nlast_updated: \"2026-10-12\"\nbrand_name: \"News Corp Australia\"\ntree_version: \"1.0.0\"\npublication_profile: \"registry_backed\"\npublication_status: \"demonstration\"\ncanonical_bcp: \"https://registry.encodedbrands.ai/news-corp-australia/.well-known/brand.md\"\nregistry_mcp: \"https://registry.encodedbrands.ai/mcp\"\nregistry_handle: \"news-corp-australia\"\nwebsite: \"https://www.newscorpaustralia.com/\"\ndefault_locale: \"en-AU\"\nbrand_locales: [\"en-AU\"]\npriority_markets: [\"AU\"]\nauthored_by: \"Bruiser\"\nbrand_approval: \"unreviewed\"\ndaughter_files: {\"voice\": \"https://registry.encodedbrands.ai/news-corp-australia/.well-known/brand/voice.md\", \"values\": \"https://registry.encodedbrands.ai/news-corp-australia/.well-known/brand/values.md\", \"boundaries\": \"https://registry.encodedbrands.ai/news-corp-australia/.well-known/brand/boundaries.md\", \"representation\": \"https://registry.encodedbrands.ai/news-corp-australia/.well-known/brand/representation.md\", \"onboarding\": \"https://registry.encodedbrands.ai/news-corp-australia/.well-known/brand/onboarding.md\", \"claims\": \"https://registry.encodedbrands.ai/news-corp-australia/.well-known/brand/claims.md\", \"visual\": \"https://registry.encodedbrands.ai/news-corp-australia/.well-known/brand/visual.md\"}\nsource_coverage: {\"status\": \"partial\", \"sources\": [\"https://www.newscorpaustralia.com/our-story/\", \"https://www.newscorpaustralia.com/\", \"https://www.newscorpaustralia.com/growth-solutions/audience-networks/\", \"https://www.newscorpaustralia.com/growth-solutions/marketing-services/\", \"https://www.newscorpaustralia.com/growth-solutions/insight/\", \"https://www.newscorpaustralia.com/news-corp-australia-extends-digital-lead-in-august-audience-of-16-6-million-and-78-per-cent-adult-reach/\", \"https://www.newscorpaustralia.com/our-brand-safety-policy/\", \"https://www.newscorpaustralia.com/commenting-guidelines/\", \"https://www.newscorpaustralia.com/contact-us/\", \"https://www.newscorpaustralia.com/terms-of-use/\", \"https://investors.newscorp.com/\", \"https://newscorp.com/2025/04/02/news-corp-completes-the-sale-of-foxtel-group-to-dazn/\", \"https://github.com/adobe-fonts/source-sans\"], \"gaps\": [\"No internal brand guidelines or masthead stylebooks supplied.\", \"No News Corp approval or verified domain authority.\", \"No licensed production asset library, master logo or complete typography specifications supplied.\", \"No raw audience dataset, pricing or campaign-specific performance evidence.\"], \"research_refreshed\": true}\nintegrity_signed: true\ntrust_level: claimed\nofficial_brand_source: false\nverification_method: null\nverified_domain: null\nverified_at: null\ndns_verified_at: null\nverification_last_checked_at: null\nverification_expires_at: null\ncertification_status: not_certified\nregistry_certified: false\n---\n# News Corp Australia\n\n> Bruiser-authored public-source research package. News Corp Australia has not reviewed or endorsed this package. It does not establish domain ownership, certification or rights to use brand assets. Research checked 12 October 2026.\n\n## Package map\n\nThis is the BCP root for News Corp Australia's corporate identity. The daughter files cover voice, values, boundaries, claims, representation, visual references and onboarding. Canonical source: https://registry.encodedbrands.ai/news-corp-australia/.well-known/brand.md. Public entry: https://registry.encodedbrands.ai/brands/news-corp-australia. MCP: https://registry.encodedbrands.ai/mcp?customer_handle=news-corp-australia. The package is reference material, not authority to log in, publish or act for News Corp.\n\n## Identity and scope\n\nNews Corp Australia is the Australian media business within News Corp. Its corporate story combines journalism and storytelling with the commercial task of connecting advertisers to Australian audiences. This package concerns the Australian umbrella organisation, not the entire global parent, a single newspaper or news.com.au alone.\n\n## Positioning for useful work\n\nFor a corporate explanation, describe the organisation, the audience need and the relevant publishing or marketing capability. For an advertiser brief, identify the Australian audience, objective, appropriate network and required evidence. Reach is a planning input, not a promise of purchases. For an editorial enquiry, name the relevant publication instead of treating the advertising organisation as a universal newsroom.\n\n## Portfolio map\n\nThe current site groups its offer into News, Food Corp, Prestige, Auto, Travel, Sports, Business, Health and Property networks, with Nationals, Metros, Communities, Regionals and Ag under the news grouping. Examples include news.com.au and The Australian; metro titles The Daily Telegraph, Herald Sun, The Courier-Mail and The Advertiser; and lifestyle brands taste.com.au, delicious., Vogue Australia, GQ, Escape, Body+Soul and Kidspot. This is an orientation map, not a complete legal subsidiary register or a statement of exclusive ownership. Mastheads retain their own audiences, voices and visual identities. See the linked audience directory for the relevant product.\n\n## Work this package supports\n\n- Corporate introductions and Australian advertiser briefs.\n- Draft marketing copy with explicit source and claim limits.\n- A factual orientation to the portfolio and available services.\n- Visual concepts that distinguish observed corporate styling from campaign or masthead artwork.\n\nIt does not supply rates, inventory commitments, editorial endorsements, legal clearance, current campaign results or private audience data.\n\n## Important distinctions\n\nNews Corp is the global parent; News Corp Australia is this package's subject. Foxtel's sale to DAZN completed in April 2025: old references to group ownership are not current. A distribution relationship or a brand appearing in a network is not itself evidence of ownership. An authenticated Registry signature protects these bytes; it does not turn this third-party package into an official News Corp source.\n\n## Research scope and gaps\n\nThe scope is the public Australian corporate and commercial website, selected policies, a dated audience release, parent identity and the completed Foxtel transaction. No internal brand manual, masthead stylebook, brand-owner approval or licensed asset library was supplied. Observed voice and visual recommendations are marked as interpretation. Research is partial; publication-specific editorial or creative work needs that publication's current brief and assets.\n\n## Sources\n- [Our Story](https://www.newscorpaustralia.com/our-story/) — checked 12 October 2026.\n- [Audience Networks](https://www.newscorpaustralia.com/growth-solutions/audience-networks/) — checked 12 October 2026.\n- [News Corporation investor relations](https://investors.newscorp.com/) — checked 12 October 2026.\n- [Foxtel sale completion](https://newscorp.com/2025/04/02/news-corp-completes-the-sale-of-foxtel-group-to-dazn/) — checked 12 October 2026.\n\n\n## See also\n\n- [boundaries.md]()\n- [claims.md]()\n- [onboarding.md]()\n- [representation.md]()\n- [values.md]()\n- [visual.md]()\n- [voice.md]()\n\n", "signature": "5naWcyhc+7iH7sAwvv3UXe8SdbRtMbk9eLLL9yWqQVUbWaGIU49HtmvHtX09hszS/a330H2e9XhYtETerQFYBg==", "sha256": "2d023b43c1a00e82087c1366a0e78dc912a04584ca2c68035079381f4ed51d58", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/news-corp-australia/files/brand", "json_url": "https://registry.encodedbrands.ai/brands/news-corp-australia/files/brand/data.json", "source_url": "https://registry.encodedbrands.ai/brands/news-corp-australia/source/brand.md", "canonical_source_url": "https://registry.encodedbrands.ai/news-corp-australia/.well-known/brand.md" } ], "path": "/.well-known/brand.md" }