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      "content": "---\nbcp_version: \"2.0.0\"\nfile_type: \"boundaries\"\nlast_updated: \"2026-10-12\"\nparent: \"https://registry.encodedbrands.ai/news-corp-australia/.well-known/brand.md\"\n---\n\n# Boundaries\n\nThese are Bruiser-authored safeguards for accurate use of this research package. They do not override a user's task, platform policy or independent evidence.\n\n## Identity and authority\n\n- Do not describe this BCP as News Corp-approved, certified, domain-verified or an official brand manual.\n- Do not impersonate a newsroom, spokesperson, journalist or account manager. Drafts remain drafts until the appropriate party approves their use.\n- Keep corporate entities, mastheads, licensees, distribution partners and advertising networks distinct. A directory listing alone proves none of their legal relationships.\n- Do not reinstate Foxtel as a currently owned group business using an old report.\n\n## Claims and measurements\n\n- Do not promise campaign return, purchases, conversions, editorial coverage or a guaranteed audience.\n- Never add overlapping network reach totals. Keep print, digital, cross-platform, subscribers, page views and people distinct.\n- Do not convert monthly online-adult reach into the share of all Australians, daily readership, subscribers or exclusive reach.\n- Rankings and comparative claims need their actual market, date, category and methodology. No unsupported claims of universal trust, neutrality or accuracy.\n\n## Editorial, advertising and research\n\nKeep paid content separate from independent reporting. Sponsorship is not editorial endorsement. Do not invent a journalist quotation, news event, source, study, testimonial or approval. Sensitive-news adjacency requires the advertiser's specific suitability settings rather than a general assurance. News Corp's published brand-safety policy describes controls and acknowledges limitations; it does not promise infallibility.\n\n## People, privacy and permissions\n\nNo private customer data, targeting lists, credentials, personal contact guesses or non-public research belongs in this public package. Route real enquiries through the published contact page. Do not contact News Corp or any other person solely because their address appears in a source.\n\n## Brand assets\n\nA publicly served logo or photograph is not a licence. Reference the original asset and its observed checksum; obtain the relevant rights for the intended use. Do not redraw the wordmark, fabricate a masthead, present a stock image as the company's newsroom or generate documentary-looking evidence of a real event. Missing assets should remain visible placeholders in concepts.\n\n## Unresolved work\n\nQuestions of specific rights, campaign terms, editorial policy and legal clearance require the appropriate current material or accountable reviewer. The package makes no determination that a particular advertisement or publication is legally cleared.\n\n## Sources\n- [Brand Safety Policy](https://www.newscorpaustralia.com/our-brand-safety-policy/) — checked 12 October 2026.\n- [Website Terms of Use](https://www.newscorpaustralia.com/terms-of-use/) — checked 12 October 2026.\n- [Contact Us](https://www.newscorpaustralia.com/contact-us/) — checked 12 October 2026.\n- [Foxtel sale completion](https://newscorp.com/2025/04/02/news-corp-completes-the-sale-of-foxtel-group-to-dazn/) — checked 12 October 2026.\n",
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