{ "trust_level": "claimed", "official_brand_source": false, "verification_method": null, "verified_domain": null, "verified_at": null, "verification_last_checked_at": null, "verification_expires_at": null, "status": "active", "customer_handle": "monday-com-4ca31c9f", "certification_status": "not_certified", "registry_certified": false, "certification": null, "brand_name": "monday.com", "response_scope": "full_tree", "integrity": { "version": 2, "publication_id": "1de3ef44a92785600a202725729ebe4e972a280602a7059d219cd2b50d4dcff5", "revision_id": "81ff9c4b-cdd3-45a0-8d66-f48af61fea8b", "manifest_sha256": "fb291b0bce2943d02f6ba0f37fd5e0a1016e0387cc2d910335142531a292843c", "manifest_signature": "Mi9dowE+Fj/RDuDqkOHiphczlu+Q1GiEb5s5BLPtbfm7XouVbBjQZ4zvntFkUvQcSY4OnmD3JUIVv7M+tQXQDA==", "manifest_signature_kid": "v1" }, "verified": null, "schema": "bcp-readable-package-v1", "integrity_scope": "publication_manifest", "representation": "Derived readable representation; verify signatures against the canonical source files.", "canonical_registry_url": "https://registry.brandcontextprotocol.dev/brands/monday-com-4ca31c9f", "html_url": "https://registry.encodedbrands.ai/brands/monday-com-4ca31c9f", "files": [ { "path": "/.well-known/brand/voice.md", "content": "---\nbcp_version: \"0.8\"\nfile_type: voice\nparent: https://registry.brandcontextprotocol.dev/monday-com-4ca31c9f/.well-known/brand.md\nlast_updated: 2026-08-21\n---\n\n# Voice\n\nmonday.com sounds like a confident colleague who has already done the work and leads with the answer — direct, plain, and never trying to impress you with words. The value is in the clarity, not the phrasing.\n\nSource: brand-monday.com/tone-of-voice (retrieved 2026-08-21).\n\n## Personality\n\n**Trustworthy, not authoritative.** The brand inspires trust through solidity and reliability. It does not lean on credentials or status. \"We want to inspire trust and exude solidity, reliability, and confidence.\"\n\n**Direct, not blunt.** Lead with the key message. Do not bury it in disclaimers or context. Every sentence earns its place.\n\n**Clear, not clever.** \"No jargon or unnecessary fluff, we like to 'just say it.'\" Tone must never get in the way of clarity.\n\n**Light, not silly.** Warmth and a degree of playfulness are permitted. \"Keep it light, not silly.\" When lightness obscures the message, drop it.\n\n**Customer-centered, not self-centered.** \"We are just a piece of the story. We prefer to highlight the successes of our customers, rather than center ourselves.\"\n\n## Register\n\nSits comfortably mid-register: professional enough to address a PMO director, plain enough not to intimidate a first-time user. The brand explicitly wants customers to feel \"comfortable, supported, and motivated, not intimidated and overwhelmed.\" Copy shifts toward warmer and lighter in product onboarding and social; it stays more grounded and data-led in analyst, press, and enterprise contexts. Specific channel evidence is thin — see gap note below.\n\n## Vocabulary\n\nEach entry carries a `tier` per BCP v0.8 §7.1.1.\n\n```yaml\nprefer:\n - word: \"just say it\"\n tier: core\n rationale: \"Brand book directive: plain language over elaborate phrasing.\"\n - phrase: \"Be persuasive, not pushy\"\n tier: core\n rationale: \"Confidence respects the reader's intelligence. Source: brand-monday.com/tone-of-voice.\"\n - phrase: \"Lead with data, clarity and purpose\"\n tier: core\n rationale: \"Brand book directive. Exact quote from tone-of-voice page.\"\n - phrase: \"Let the value speak through clarity, not hype\"\n tier: core\n rationale: \"Brand book directive. Exact quote from tone-of-voice page.\"\n\navoid:\n - word: \"just\"\n tier: core\n rationale: \"Listed explicitly as wishy-washy hedging. Source: brand-monday.com/tone-of-voice.\"\n - phrase: \"kind of\"\n tier: core\n rationale: \"Listed explicitly as wishy-washy hedging. Source: brand-monday.com/tone-of-voice.\"\n - phrase: \"a bit\"\n tier: core\n rationale: \"Listed explicitly as wishy-washy hedging. Source: brand-monday.com/tone-of-voice.\"\n - word: \"possibly\"\n tier: core\n rationale: \"Listed explicitly as wishy-washy hedging. Source: brand-monday.com/tone-of-voice.\"\n - phrase: \"industry-leading\"\n tier: core\n rationale: \"Unprovable superlative. Brand book: 'Don't overpromise or be boastful — Avoid industry-leading, the best ever, unless you can prove it.'\"\n - phrase: \"the best ever\"\n tier: core\n rationale: \"Unprovable superlative. Same brand book directive.\"\n - word: \"passion\"\n tier: core\n rationale: \"Brand book: 'Don't use the word passion or passionate explicitly.'\"\n - word: \"passionate\"\n tier: core\n rationale: \"Brand book: 'Don't use the word passion or passionate explicitly.'\"\n - word: \"burning\"\n tier: core\n rationale: \"Listed as a romantic/overheated word to avoid. Source: brand-monday.com/tone-of-voice.\"\n - word: \"eager\"\n tier: core\n rationale: \"Listed as a romantic/overheated word to avoid. Source: brand-monday.com/tone-of-voice.\"\n - word: \"steamy\"\n tier: core\n rationale: \"Listed as a romantic/overheated word to avoid. Source: brand-monday.com/tone-of-voice.\"\n - phrase: \"swoon-worthy\"\n tier: core\n rationale: \"Brand book off-brand example: 'monday.com is a swoon-worthy work platform to transform any aspect of work into a masterpiece.' Used to illustrate the kind of hype the brand rejects.\"\n - word: \"jargon\"\n tier: core\n rationale: \"Brand book: 'Don't rely on jargon to sound smart — instead, be clear and to the point.'\"\n```\n\n## Punctuation and formatting rules\n\n```yaml\noxford_comma: gap\nheadline_periods: gap\nexclamation_points: gap\nem_dashes: gap\nsentence_case_headlines: gap\ncapitalization_notes: \"brand name is always lowercase: monday.com. No evidence for other capitalization rules.\"\n```\n\n## Channel modulation\n\nNo specific per-channel voice rules appear in the brand book evidence. The brand operates mid-register across contexts, tilting warmer for users and more data-led for analysts and press.\n\n```yaml\ncontexts:\n gap: \"Channel-specific tone rules not yet specified in available evidence. Apply core personality and register guidance uniformly until channel evidence is added.\"\n```\n\n## Copy examples\n\n| On-brand | Off-brand |\n|----------|-----------|\n| \"Be persuasive, not pushy — confidence respects the reader's intelligence.\" | \"monday.com is the best work platform on the market, drastically improving all aspects of your work.\" |\n| \"No jargon or unnecessary fluff, we like to 'just say it'.\" | \"monday.com is a swoon-worthy work platform to transform any aspect of work into a masterpiece.\" |\n| \"Lead with your key message — don't bury it in disclaimers or context.\" | \"We're kind of possibly the best option for teams that are a bit tired of juggling tools.\" |\n| \"We prefer to highlight the successes of our customers, rather than center ourselves.\" | \"We are the industry-leading, passionate innovators revolutionizing how work gets done.\" |\n\n*On-brand examples are exact quotes from brand-monday.com/tone-of-voice (retrieved 2026-08-21). Off-brand examples are drawn from the same source's explicit reject/avoid illustrations.*\n\n## Evidence record\n\nThe following attributable source language is preserved because it materially constrains this profile.\n\n### Owner-confirmed evidence\n\n> monday.com's brand book directs writers to lead with data, clarity and purpose and never with arrogance.\n\nSource: Public source\n\n### Owner-confirmed evidence\n\n> The brand avoids jargon used to sound smart, preferring plain clarity.\n\nSource: Public source\n", "signature": "DZAYchT7VjfSZUg6OhdFwdaexO2ABwPf7yxn7nv2CPVWCkJM9aac+JWrvWovy7ipy61E9I05eFY4KBJDBy9cBg==", "sha256": "6820196148bc4b2c11bd378b32564a6b80bfa32381d3a8289f8978118ca50fa1", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/monday-com-4ca31c9f/files/voice", "json_url": "https://registry.encodedbrands.ai/brands/monday-com-4ca31c9f/files/voice/data.json", "source_url": "https://registry.encodedbrands.ai/brands/monday-com-4ca31c9f/source/voice.md", "canonical_source_url": "https://registry.brandcontextprotocol.dev/monday-com-4ca31c9f/.well-known/brand/voice.md" } ] }