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      "content": "---\nbcp_version: \"0.8\"\nfile_type: claims\nparent: https://registry.brandcontextprotocol.dev/monday-com-4ca31c9f/.well-known/brand.md\nlast_updated: 2026-08-21\n---\n\n# Claims\n\nAll marketing claims monday.com is authorized to make. Agents generating copy must draw from this file. Do not introduce claims absent from this file.\n\n> **Legal review notice.** Claim entries record evidence and owner-confirmation state. They are not legal advice and do not constitute automatic legal approval. All claims — especially financial, comparative, and analyst-recognition claims — must be reviewed by Legal or the accountable brand owner before use in advertising, packaging, sales, regulated, or comparative contexts.\n\n---\n\n## ARR definition\n\nAnnual Recurring Revenue (ARR) is a defined metric. Any claim that uses the $100,000 ARR or $500,000 ARR customer tiers must include or link to this definition.\n\n> \"Annual Recurring Revenue ('ARR') is defined to mean, as of the measurement date, the annualized value of our customer subscription plans assuming that any contract that expires during the next 12 months is renewed on its existing terms.\"\n> — monday.com Q2 2026 earnings release, ir.monday.com\n\n---\n\n## Approved at launch\n\n```yaml\napproved_at_launch:\n\n  - claim: \"Around 250,000 customers worldwide use monday.com.\"\n    tier: core\n    proof_status: \"requires_caveat\"\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2026-06-30\n      valid_until: null\n    source_hash: \"3cf3237da5962be929a6a67f954d43be15da250c761da8360ae9a8d558cfb0fa\"\n    exact_text: false\n    approved_language: null\n    evidence: >\n      Stated in the Q2 2026 earnings press release (period ended June 30, 2026):\n      \"Around 250,000 customers worldwide use monday.com to bring people, workflows,\n      and AI agents together on one flexible platform, where AI doesn't just assist,\n      it executes.\" Also confirmed by owner authority (finding dcdee4b6).\n\n  - claim: >\n      Q2 2026 revenue was $364.6 million, an increase of (as of 2026) 22% year-over-year,\n      including an approximately 110 basis point favorable impact from FX.\n      (Period ended June 30, 2026.)\n    tier: core\n    proof_status: \"requires_caveat\"\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2026-06-30\n      valid_until: null\n    source_hash: \"3cf3237da5962be929a6a67f954d43be15da250c761da8360ae9a8d558cfb0fa\"\n    exact_text: true\n    approved_language: >\n      \"Revenue was $364.6 million, an increase of (as of 2026) 22% year-over-year, including\n      an approximately 110 basis point favorable impact from FX.\" (Q2 2026,\n      period ended June 30, 2026.)\n    evidence: >\n      monday.com Q2 2026 earnings press release, ir.monday.com,\n      retrieved 2026-08-21. This is a point-in-time reported result;\n      always cite the reporting period.\n\n  - claim: >\n      Non-GAAP operating income was $61.1 million with a non-GAAP operating\n      margin of 17% in Q2 2026 (period ended June 30, 2026), compared to\n      $45.1 million and 15% margin in Q2 2025.\n    tier: core\n    proof_status: \"requires_caveat\"\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2026-06-30\n      valid_until: null\n    source_hash: \"3cf3237da5962be929a6a67f954d43be15da250c761da8360ae9a8d558cfb0fa\"\n    exact_text: true\n    approved_language: >\n      \"Non-GAAP operating income was $61.1 million, compared to $45.1 million\n      in the second quarter of 2025. Non-GAAP operating margin was 17%,\n      compared to 15% in the second quarter of 2025.\" (Q2 2026,\n      period ended June 30, 2026.)\n    evidence: >\n      monday.com Q2 2026 earnings press release, ir.monday.com,\n      retrieved 2026-08-21. Non-GAAP figures exclude items reconciled in\n      the full financial tables. Always cite reporting period and non-GAAP\n      nature of this metric.\n\n  - claim: >\n      As of June 30, 2026, the number of paid customers with more than $100,000\n      in ARR was 2,019, up (as of 2025) 37% from 1,472 as of June 30, 2025.\n    tier: core\n    proof_status: \"requires_caveat\"\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2026-06-30\n      valid_until: null\n    source_hash: \"3cf3237da5962be929a6a67f954d43be15da250c761da8360ae9a8d558cfb0fa\"\n    exact_text: true\n    approved_language: >\n      \"The number of paid customers with more than $100,000 in ARR was 2,019,\n      up (as of 2025) 37% from 1,472 as of June 30, 2025.\"\n    evidence: >\n      monday.com Q2 2026 earnings press release, ir.monday.com,\n      retrieved 2026-08-21. ARR uses the company's defined metric\n      (see ARR definition above). Always cite as-of date June 30, 2026.\n\n  - claim: >\n      As of June 30, 2026, the number of paid customers with more than $500,000\n      in ARR was 114, up (as of 2025) 68% from 68 as of June 30, 2025.\n    tier: core\n    proof_status: \"requires_caveat\"\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2026-06-30\n      valid_until: null\n    source_hash: \"3cf3237da5962be929a6a67f954d43be15da250c761da8360ae9a8d558cfb0fa\"\n    exact_text: true\n    approved_language: >\n      \"The number of paid customers with more than $500,000 in ARR was 114,\n      up (as of 2025) 68% from 68 as of June 30, 2025.\"\n    evidence: >\n      monday.com Q2 2026 earnings press release, ir.monday.com,\n      retrieved 2026-08-21. ARR uses the company's defined metric\n      (see ARR definition above). Always cite as-of date June 30, 2026.\n\n  - claim: >\n      Net dollar retention rate for customers with more than 10 users was (as of 2026) 113%\n      as of Q2 2026 (period ended June 30, 2026).\n    tier: core\n    proof_status: \"requires_caveat\"\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2026-06-30\n      valid_until: null\n    source_hash: \"3cf3237da5962be929a6a67f954d43be15da250c761da8360ae9a8d558cfb0fa\"\n    exact_text: true\n    approved_language: >\n      \"Net dollar retention rate for customers with more than 10 users was (as of 2026) 113%.\"\n      (Q2 2026, period ended June 30, 2026.)\n    evidence: >\n      monday.com Q2 2026 earnings press release, ir.monday.com,\n      retrieved 2026-08-21. Always cite reporting period.\n\n  - claim: >\n      Net dollar retention rate for customers with more than $50,000 in ARR\n      was 115% as of Q2 2026 (period ended June 30, 2026).\n    tier: core\n    proof_status: \"requires_caveat\"\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2026-06-30\n      valid_until: null\n    source_hash: \"3cf3237da5962be929a6a67f954d43be15da250c761da8360ae9a8d558cfb0fa\"\n    exact_text: true\n    approved_language: >\n      \"Net dollar retention rate for customers with more than $50,000 in ARR\n      was 115%.\" (Q2 2026, period ended June 30, 2026.)\n    evidence: >\n      monday.com Q2 2026 earnings press release, ir.monday.com,\n      retrieved 2026-08-21. Always cite reporting period.\n\n  - claim: >\n      monday.com is a Leader for 4 years in a row in the Gartner Magic Quadrant\n      for Adaptive Project Management & Reporting, placed furthest on Completeness\n      of Vision and highest on Ability to Execute in the 2025 report.\n    tier: core\n    proof_status: \"requires_caveat\"\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2025-01-01\n      valid_until: null\n    source_hash: \"977ee42adf2ccc625b9c003c1ed35af1d78d4dbd1526f03ca6172be43137e498\"\n    exact_text: false\n    approved_language: null\n    evidence: >\n      monday.com analyst recognitions page (monday.com/w/analyst-recognitions),\n      retrieved 2026-08-21. Exact site language: \"A Leader 4 years in a row —\n      The 2025 Gartner® Magic Quadrant™ for Adaptive Project Management &\n      Reporting — Gartner® placed monday.com furthest on the Completeness of\n      Vision and highest on the Ability to Execute.\" Always cite the specific\n      report year and include standard Gartner attribution language.\n\n  - claim: >\n      monday.com is the only work management platform named a Leader in three\n      2025 Gartner Magic Quadrant reports: Adaptive Project Management &\n      Reporting, Collaborative Work Management, and Marketing Work Management\n      Platforms.\n    tier: core\n    proof_status: \"requires_caveat\"\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2025-01-01\n      valid_until: null\n    source_hash: \"977ee42adf2ccc625b9c003c1ed35af1d78d4dbd1526f03ca6172be43137e498\"\n    exact_text: true\n    approved_language: >\n      \"monday.com is the only work management platform named a Leader in these\n      three Magic Quadrant reports: Adaptive Project Management & Reporting,\n      Collaborative Work Management, and Marketing Work Management Platforms.\"\n      (2025 Gartner Magic Quadrant reports.)\n    evidence: >\n      monday.com analyst recognitions page (monday.com/w/analyst-recognitions),\n      retrieved 2026-08-21. This is a superlative comparative claim; always cite\n      year and report names verbatim and include standard Gartner attribution.\n      Legal review required before use in advertising.\n\n  - claim: >\n      monday.com is a Leader in the 2025 Gartner Magic Quadrant for Collaborative\n      Work Management, positioned furthest for both Completeness of Vision and\n      Ability to Execute for the first time.\n    tier: core\n    proof_status: \"requires_caveat\"\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2025-01-01\n      valid_until: null\n    source_hash: \"977ee42adf2ccc625b9c003c1ed35af1d78d4dbd1526f03ca6172be43137e498\"\n    exact_text: false\n    approved_language: null\n    evidence: >\n      monday.com analyst recognitions page (monday.com/w/analyst-recognitions),\n      retrieved 2026-08-21. Exact site language: \"Three years a Leader — and now,\n      for the first time, monday.com is positioned furthest for both Completeness\n      of Vision and Ability to Execute.\" Always cite report year and include\n      standard Gartner attribution.\n```\n\n---\n\n## Requires caveat\n\n```yaml\nrequires_caveat:\n\n  - claim: >\n      Full-year 2026 revenue guidance is $1,466 million to $1,474 million,\n      representing year-over-year growth of (as of 2026) 19% to (as of 2026) 20%.\n    tier: core\n    proof_status: requires_caveat\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2026-08-21\n      valid_until: null\n    source_hash: \"3cf3237da5962be929a6a67f954d43be15da250c761da8360ae9a8d558cfb0fa\"\n    exact_text: true\n    approved_language: >\n      \"Total revenue of $1,466 million to $1,474 million, representing\n      year-over-year growth of (as of 2026) 19% to (as of 2026) 20%.\" (Full-year 2026 guidance as of\n      August 21, 2026. Forward-looking statement.)\n    caveat: >\n      This is a forward-looking projection, not a reported result. Must be\n      cited as guidance as of the press release date (August 21, 2026).\n      The press release states: \"Past performance is not necessarily indicative\n      of future results. The forward-looking statements included in this press\n      release represent monday.com's views as of the date of this press release.\"\n      Do not present as a confirmed outcome. Legal review required before use\n      in advertising or regulated contexts.\n    evidence: >\n      monday.com Q2 2026 earnings press release, ir.monday.com,\n      retrieved 2026-08-21. Also confirmed by owner authority (finding 6bde7696).\n```\n\n---\n\n## Forbidden\n\n```yaml\nforbidden:\n\n  - claim: \"As of 2026-08-21, monday.com currently has [X] customers / revenue / retention rate.\"\n    tier: core\n    proof_status: forbidden\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2026-08-21\n      valid_until: null\n    source_hash: \"[gap]\"\n    exact_text: false\n    approved_language: null\n    reason: >\n      All quantitative metrics (customer count, revenue, retention, ARR tiers)\n      are point-in-time figures tied to specific reporting dates. Presenting any\n      figure as \"current\" without the as-of date misrepresents it. Always\n      include the period-end or measurement date.\n\n  - claim: >\n      Any paraphrase of the Gartner Magic Quadrant Leader claim that omits the\n      specific report name, year, or required Gartner attribution language.\n    tier: core\n    proof_status: forbidden\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2026-08-21\n      valid_until: null\n    source_hash: \"[gap]\"\n    exact_text: false\n    approved_language: null\n    reason: >\n      Gartner Magic Quadrant claims are subject to Gartner's trademark and\n      citation requirements. Omitting the report name, year, or Gartner\n      attribution violates those requirements and creates legal exposure.\n      Always reproduce the full report title and include the standard Gartner\n      disclaimer.\n\n  - claim: >\n      Any extension of the full-year 2026 revenue guidance beyond its stated\n      date, or any presentation of the guidance range as a guaranteed result.\n    tier: core\n    proof_status: forbidden\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2026-08-21\n      valid_until: null\n    source_hash: \"[gap]\"\n    exact_text: false\n    approved_language: null\n    reason: >\n      Forward-looking guidance is explicitly time-bounded and not a committed\n      outcome. The press release contains a safe-harbor statement limiting\n      guidance to the views held as of its publication date. Presenting guidance\n      as fact or as a current target after that date misrepresents the company's\n      public statements and creates securities law exposure.\n```\n\n## Evidence record\n\nThe following attributable source language is preserved because it materially constrains this profile.\n\n### Qualification\n\n> today reported financial results for its second quarter ended June 30, 2026.\n\nSource: ir.monday.com — https://ir.monday.com/news-and-events/news-releases/news-details/2026/monday-com-Announces-Second-Quarter-2026-Results/default.aspx\n\n### Published evidence\n\n> A Leader 4 years in a rowThe 2025 Gartner® Magic Quadrant™ for Adaptive Project Management & ReportingGartner® placed monday.com furthest on the Completeness of Vision and highest on the Ability to Execute.\n\nSource: monday.com — https://monday.com/w/analyst-recognitions\n\n### Published evidence\n\n> Annual Recurring Revenue (“ARR”) is defined to mean, as of the measurement date, the annualized value of our customer subscription plans assuming that any contract that expires during the next 12 months is renewed on its existing terms.\n\nSource: ir.monday.com — https://ir.monday.com/news-and-events/news-releases/news-details/2026/monday-com-Announces-Second-Quarter-2026-Results/default.aspx\n\n### Qualification\n\n> The 2025 Gartner® Magic Quadrant™ for Collaborative Work ManagementThree years a Leader — and now, for the first time, monday.com is positioned furthest for both Completeness of Vision and Ability to Execute\n\nSource: monday.com — https://monday.com/w/analyst-recognitions\n\n## Evidence record\n\nThe following attributable source language is preserved because it materially constrains this profile.\n\n### Owner-confirmed evidence\n\n> Full-year 2026 revenue guidance is $1,466 million to $1,474 million, representing 19% to 20% growth.\n\nSource: Public source\n\n### Published evidence\n\n> The number of paid customers with more than $100,000 in ARR was 2,019, up 37% from 1,472 as of June 30, 2025.\n\nSource: ir.monday.com — https://ir.monday.com/news-and-events/news-releases/news-details/2026/monday-com-Announces-Second-Quarter-2026-Results/default.aspx\n\n### Published evidence\n\n> Revenue was $364.6 million, an increase of 22% year-over-year, including an approximately 110 basis point favorable impact from FX.\n\nSource: ir.monday.com — https://ir.monday.com/news-and-events/news-releases/news-details/2026/monday-com-Announces-Second-Quarter-2026-Results/default.aspx\n\n### Published evidence\n\n> Net dollar retention rate for customers with more than 10 users was 113%.\n\nSource: ir.monday.com — https://ir.monday.com/news-and-events/news-releases/news-details/2026/monday-com-Announces-Second-Quarter-2026-Results/default.aspx\n\n### Published evidence\n\n> The number of paid customers with more than $500,000 in ARR was 114, up 68% from 68 as of June 30, 2025.\n\nSource: ir.monday.com — https://ir.monday.com/news-and-events/news-releases/news-details/2026/monday-com-Announces-Second-Quarter-2026-Results/default.aspx\n",
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