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  "official_brand_source": false,
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  "brand_name": "monday.com",
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      "content": "---\nbcp_version: \"0.7\"\nfile_type: visual\nparent: /.well-known/brand.md\nlast_updated: 2026-07-10\n---\n\n# Visual\n\nThe brand's visual identity is preserved below as machine-readable tokens and practical usage rules.\n\n## Logo\n\n```yaml\nlogo:\n  primary:\n    description: Primary logo asset detected from customer-provided surfaces.\n    variants:\n      - format: png\n        url: \"https://cdn.prod.website-files.com/64d0dd4b31aeec4c6cd8e685/64d0dd4b31aeec4c6cd8e6f4_monday.com.png\"\n        sha256: b5af663913cef085a237408d95cda5dbaa7d2b6c15b9092cb14dacfba46a875f\n        purpose: \"Fetched from the customer's published brand surface.\"\n```\n\n## Logo usage\n\n```yaml\nlogo_usage:\n  clear_space:\n    rule: Keep clear space around the logo at least equal to the height of its core mark.\n    machine_value:\n      unit: x-height\n      multiplier: 1.0\n  minimum_size:\n    digital_px: 24\n  approved_backgrounds:\n    - type: solid_color\n      color_token: surface\n      note: Default light surface when contrast is sufficient.\n    - type: solid_color\n      color_token: surface_inverse\n      note: Inverse surface when a light or reversed variant is available.\n  forbidden_backgrounds:\n    - type: gradient\n      note: Do not place the logo over decorative gradients unless brand guidelines explicitly allow it.\n    - type: patterned\n      note: Patterned backgrounds reduce legibility.\n  forbidden_modifications:\n    - stretch\n    - rotate\n    - recolor\n    - drop_shadow\n    - glow\n    - outline\n    - crop\n    - container_shape\n    - animate\n```\n\n## Color\n\n```yaml\ncolor:\n  tokens:\n    text:\n      hex: \"#595AD4\"\n      role: text\n      description: \"colors extracted from customer source material.\"\n    primary:\n      hex: \"#FF00D9\"\n      role: primary\n      description: \"colors extracted from customer source material.\"\n    accent:\n      hex: \"#6161FF\"\n      role: accent\n      description: \"colors extracted from customer source material.\"\n    secondary:\n      hex: \"#FFA600\"\n      role: secondary\n      description: \"colors extracted from customer source material.\"\n    neutral_5:\n      hex: \"#00D2D2\"\n      role: neutral\n      description: \"colors extracted from customer source material.\"\n    surface_inverse:\n      hex: \"#595AD4\"\n      role: surface-inverse\n      description: \"Derived surface inverse extracted from customer source material.\"\n  approved_pairs:\n    []\n  forbidden_pairs:\n    []\n```\n\n## Layout and components\n\n```yaml\nlayout:\n  container_max_width_px: 1230\nelevation:\n  shadows:\n    - \"0px 0px 20px 0 #595ad466\"\nsource: Observed from the site's live CSS, not a declared design system. Verify against your canonical tokens.\n```\n\n## Imagery\n\n```yaml\nimagery:\n  photographic_style: |\n    Use concrete, brand-owned imagery when available. Avoid generic stock,\n    abstract AI motifs, and visuals that contradict the extracted identity.\n  illustration_style: |\n    Keep illustration subordinate to the brand system. Use only when it\n    clarifies the message better than photography or product evidence.\n  iconography_style: |\n    Follow the brand's existing mark, stroke, and geometry cues. Do not invent\n    decorative symbols without a human-approved precedent.\n  forbidden_treatments:\n    - generic AI iconography\n    - decorative gradients behind text\n    - stock business-meeting photography\n```\n",
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