{
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  "official_brand_source": false,
  "verification_method": null,
  "verified_domain": null,
  "verified_at": null,
  "verification_last_checked_at": null,
  "verification_expires_at": null,
  "status": "active",
  "customer_handle": "monday-com-3fd8257c",
  "certification_status": "not_certified",
  "registry_certified": false,
  "certification": null,
  "brand_name": "monday.com",
  "response_scope": "full_tree",
  "integrity": null,
  "verified": null,
  "schema": "bcp-readable-package-v1",
  "integrity_scope": "legacy_per_file",
  "representation": "Derived readable representation; verify signatures against the canonical source files.",
  "canonical_registry_url": "https://registry.brandcontextprotocol.dev/brands/monday-com-3fd8257c",
  "html_url": "https://registry.encodedbrands.ai/brands/monday-com-3fd8257c",
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      "path": "/.well-known/brand/claims.md",
      "content": "---\nbcp_version: \"0.7\"\nfile_type: claims\nparent: /.well-known/brand.md\nlast_updated: 2026-07-10\n---\n\n# Claims\n\nAll marketing claims monday.com is authorized to make. Agents generating copy must draw from this file. Do not introduce claims absent from this file. Every claim carries the full BCP v0.7 exact-claim field set. Time-sensitive quantitative claims are bound to their source date; do not present them as current without checking the live source.\n\n---\n\n## Agent instructions for this file\n\n- `tier: core` claims are binding brand law. Reproduce `approved_language` verbatim when `exact_text: true`.\n- `tier: default` claims may be paraphrased but must not be materially altered.\n- `proof_status: requires_caveat` claims must include their stated caveat in any public use.\n- `proof_status: forbidden` claims must not appear in any agent-generated output.\n- Do not state specific plan pricing without flagging it may be out of date. Pricing is seat and usage based and changes.\n- Do not borrow an as-of date from a nearby metric. Every quantitative claim carries its own source date.\n\n---\n\n## Approved at launch\n\nThe claims below are drawn from public first-party sources (site hero copy, press releases, About page, ESG report). Owner approval is inferred from public publication. Where owner confirmation was not obtained in interview, `owner` is marked `[gap]` and agents should verify before using in paid media or legal-adjacent contexts.\n\n```yaml\napproved_at_launch:\n\n  - claim: \"Trusted by over (as of 2025) 60% of the Fortune 500\"\n    tier: core\n    proof_status: \"requires_caveat\"\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2026-07-10\n      valid_until: null\n    source_hash: \"[gap]\"\n    exact_text: true\n    approved_language: \"Trusted by over (as of 2025) 60% of the Fortune 500\"\n    evidence: \"Appears verbatim in site hero copy as of crawl date 2026-07-10. Source: https://monday.com\"\n\n  - claim: \"250,000+ customers across 200+ countries and territories\"\n    tier: core\n    proof_status: \"requires_caveat\"\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2025-02-01\n      valid_until: null\n    source_hash: \"[gap]\"\n    exact_text: false\n    approved_language: null\n    evidence: \"Stated in February 2025 press release announcing full release of monday service. Source: https://monday.com/p/press-release/monday-com-announces-full-release-of-monday-service-its-ai-enterprise-service-management-platform/\"\n\n  - claim: \"monday.com crossed $1B ARR in August 2024\"\n    tier: core\n    proof_status: \"requires_caveat\"\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2024-08-01\n      valid_until: null\n    source_hash: \"[gap]\"\n    exact_text: false\n    approved_language: null\n    evidence: \"Stated on About page: '$1B ARR crossed August 2024'. Source: https://monday.com/p/about/\"\n\n  - claim: \"monday CRM reached $100M ARR\"\n    tier: core\n    proof_status: \"requires_caveat\"\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2025-01-01\n      valid_until: null\n    source_hash: \"[gap]\"\n    exact_text: false\n    approved_language: null\n    evidence: \"Stated on About page as a 2025 milestone. Source: https://monday.com/p/about/\"\n\n  - claim: \"Named a Gartner Magic Quadrant Leader for Adaptive Project Management and Reporting — positioned furthest for Completeness of Vision and Ability to Execute\"\n    tier: core\n    proof_status: \"requires_caveat\"\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2024-09-01\n      valid_until: null\n    source_hash: \"[gap]\"\n    exact_text: false\n    approved_language: null\n    evidence: \"Press release dated September 2024. Three consecutive years (2022, 2023, 2024). Source: https://monday.com/p/press-release/monday-com-named-a-2024-gartner-magic-quadrant-leader-for-adaptive-project-management-and-reporting/\"\n\n  - claim: \"Named a Gartner Magic Quadrant Leader for Collaborative Work Management for the third consecutive year\"\n    tier: core\n    proof_status: \"requires_caveat\"\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2025-10-01\n      valid_until: null\n    source_hash: \"[gap]\"\n    exact_text: false\n    approved_language: null\n    evidence: \"Most recent recognition October 2025, third consecutive year. Source: https://monday.com/p/about/\"\n\n  - claim: \"Named a Gartner Magic Quadrant Leader for Marketing Work Management Platforms (2024)\"\n    tier: core\n    proof_status: \"requires_caveat\"\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2024-01-01\n      valid_until: null\n    source_hash: \"[gap]\"\n    exact_text: false\n    approved_language: null\n    evidence: \"Stated in brand.md public signals section. Source: https://monday.com/p/about/\"\n\n  - claim: \"ISO/IEC 27001 and ISO/IEC 27018 certified\"\n    tier: core\n    proof_status: \"requires_caveat\"\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2026-07-10\n      valid_until: null\n    source_hash: \"[gap]\"\n    exact_text: false\n    approved_language: null\n    evidence: \"Stated on About page and in site materials. Source: https://monday.com/p/about/\"\n\n  - claim: \"Approximately 10 million AI actions performed by customers as of end of FY24, nearly tripling quarter-over-quarter\"\n    tier: core\n    proof_status: \"requires_caveat\"\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2025-02-01\n      valid_until: 2025-12-31\n    source_hash: \"[gap]\"\n    exact_text: false\n    approved_language: null\n    evidence: \"Stated in AI Vision press release, February 2025. As-of date: end of FY24. Do not present as a current figure without checking for updated data. Source: https://monday.com/p/press-release/monday-com-announces-ai-vision-to-empower-businesses-to-scale/\"\n\n  - claim: \"monday service resolved 215,000+ tickets since its January 2024 launch through February 2025\"\n    tier: core\n    proof_status: \"requires_caveat\"\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2025-02-01\n      valid_until: 2025-12-31\n    source_hash: \"[gap]\"\n    exact_text: false\n    approved_language: null\n    evidence: \"Stated in the monday service full-release press release, February 2025. As-of date: February 2025. Source: https://monday.com/p/press-release/monday-com-announces-full-release-of-monday-service-its-ai-enterprise-service-management-platform/\"\n\n  - claim: \"monday service is monday.com's highest annual contract value product\"\n    tier: core\n    proof_status: \"requires_caveat\"\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2025-02-01\n      valid_until: null\n    source_hash: \"[gap]\"\n    exact_text: false\n    approved_language: null\n    evidence: \"Stated in February 2025 press release for monday service full release. Source: https://monday.com/p/press-release/monday-com-announces-full-release-of-monday-service-its-ai-enterprise-service-management-platform/\"\n\n  - claim: \"monday.com serves customers across 200+ industries\"\n    tier: default\n    proof_status: \"requires_caveat\"\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2025-02-01\n      valid_until: null\n    source_hash: \"[gap]\"\n    exact_text: false\n    approved_language: null\n    evidence: \"Stated in February 2025 press release and About page. Source: https://monday.com/p/about/\"\n\n  - claim: \"Over (as of 2025) 70% of monday.com customers work in non-tech industries\"\n    tier: default\n    proof_status: \"requires_caveat\"\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2026-07-10\n      valid_until: null\n    source_hash: \"[gap]\"\n    exact_text: false\n    approved_language: null\n    evidence: \"Stated in brand.md Agent Default Behavior section as a fact agents must not contradict. Source: https://monday.com/p/about/\"\n\n  - claim: \"You lead. Agents act.\"\n    tier: core\n    proof_status: \"requires_caveat\"\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2026-05-01\n      valid_until: null\n    source_hash: \"[gap]\"\n    exact_text: true\n    approved_language: \"You lead. Agents act.\"\n    evidence: \"Site hero tagline as of crawl date 2026-07-10. Introduced with May 2026 platform relaunch. Source: https://monday.com\"\n\n  - claim: \"Where people and agents drive results together on one secure AI work platform\"\n    tier: core\n    proof_status: \"requires_caveat\"\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2026-05-01\n      valid_until: null\n    source_hash: \"[gap]\"\n    exact_text: true\n    approved_language: \"Where people and agents drive results together on one secure AI work platform\"\n    evidence: \"Site hero paragraph as of crawl date 2026-07-10. Source: https://monday.com\"\n\n  - claim: \"monday.com democratizes the power of software\"\n    tier: default\n    proof_status: \"requires_caveat\"\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2026-05-01\n      valid_until: null\n    source_hash: \"[gap]\"\n    exact_text: false\n    approved_language: null\n    evidence: \"Phrase appears in official press releases and boilerplate. Connects pre-AI low-code/no-code Work OS mission to the current AI platform mission. Source: https://monday.com/p/news/\"\n\n  - claim: \"Hosted on AWS with annual security audits\"\n    tier: default\n    proof_status: \"requires_caveat\"\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2026-07-10\n      valid_until: null\n    source_hash: \"[gap]\"\n    exact_text: false\n    approved_language: null\n    evidence: \"Stated on About page. Source: https://monday.com/p/about/\"\n\n  - claim: \"mondayDB 2.0 supports boards with up to 100,000 items and dashboards up to 500,000 items\"\n    tier: default\n    proof_status: \"requires_caveat\"\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2023-07-01\n      valid_until: null\n    source_hash: \"[gap]\"\n    exact_text: false\n    approved_language: null\n    evidence: \"mondayDB launched July 2023; mondayDB 2.0 specs stated in brand.md public signals. Source: https://monday.com/p/about/\"\n\n  - claim: \"AI agent infrastructure allowing agents to sign up, log in, and work on monday.com launched March 2026\"\n    tier: default\n    proof_status: \"requires_caveat\"\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2026-03-01\n      valid_until: null\n    source_hash: \"[gap]\"\n    exact_text: false\n    approved_language: null\n    evidence: \"Stated in brand.md public signals. Launch date: March 2026.\"\n\n  - claim: \"monday.com has approximately 3,200 employees\"\n    tier: default\n    proof_status: requires_caveat\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2026-07-10\n      valid_until: null\n    source_hash: \"[gap]\"\n    exact_text: false\n    approved_language: null\n    evidence: \"Stated in brand.md as 'approximately 3,200 employees'. Headcount changes; verify before citing.\"\n```\n\n---\n\n## Requires caveat\n\n```yaml\nrequires_caveat:\n\n  - claim: \"monday.com IPO on Nasdaq, June 10, 2021\"\n    tier: core\n    proof_status: requires_caveat\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2021-06-10\n      valid_until: null\n    source_hash: \"[gap]\"\n    exact_text: false\n    approved_language: null\n    caveat: \"Historical fact. Do not use to imply current stock performance or valuation.\"\n    evidence: \"Stated in brand.md. NASDAQ: MNDY.\"\n\n  - claim: \"Elevate 2026 NYC had 6,500+ attendees, 150+ speakers, 250+ AI sessions\"\n    tier: default\n    proof_status: requires_caveat\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2025-01-01\n      valid_until: 2026-12-31\n    source_hash: \"[gap]\"\n    exact_text: false\n    approved_language: null\n    caveat: \"Figures are from the prior edition of Elevate. Verify against the confirmed 2026 post-event report before citing as 2026 numbers.\"\n    evidence: \"Stated in brand.md events section as prior-edition figures.\"\n\n  - claim: \"Partners saw 100% year-over-year growth in service revenues (Forrester TEI study, December 2023)\"\n    tier: default\n    proof_status: requires_caveat\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2023-12-01\n      valid_until: 2024-12-31\n    source_hash: \"[gap]\"\n    exact_text: false\n    approved_language: null\n    caveat: \"Sourced from a Forrester TEI study dated December 2023. Cite the study date and Forrester as the source. Do not generalize as a current or ongoing figure.\"\n    evidence: \"Referenced in brand.md public signals. Source: Forrester TEI study, December 2023.\"\n\n  - claim: \"47,000+ trees planted (reforestation initiative)\"\n    tier: default\n    proof_status: requires_caveat\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2022-01-01\n      valid_until: 2023-12-31\n    source_hash: \"[gap]\"\n    exact_text: false\n    approved_language: null\n    caveat: \"From 2022 ESG report. Verify for current figure before citing.\"\n    evidence: \"Stated in brand.md ESG section. Source: 2022 ESG report. https://monday.com/p/esg/\"\n\n  - claim: \"$820,000 in grants, 20,000 nonprofits served, 690+ volunteer hours (nonprofit program)\"\n    tier: default\n    proof_status: requires_caveat\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2022-01-01\n      valid_until: 2023-12-31\n    source_hash: \"[gap]\"\n    exact_text: false\n    approved_language: null\n    caveat: \"From 2022 ESG report data. Verify for current figures before citing.\"\n    evidence: \"Stated in brand.md ESG section. Source: 2022 ESG report. https://monday.com/p/esg/\"\n\n  - claim: \"Specific plan pricing (Basic, Standard, Pro, Enterprise; AI Credits; 18% annual discount)\"\n    tier: core\n    proof_status: requires_caveat\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2026-07-10\n      valid_until: null\n    source_hash: \"[gap]\"\n    exact_text: false\n    approved_language: null\n    caveat: \"Pricing is seat and usage based and changes. Always check https://monday.com/pricing for current figures. Never quote specific prices as definitive without flagging they may be out of date.\"\n    evidence: \"Pricing page referenced in source material. https://monday.com/pricing\"\n```\n\n---\n\n## Forbidden\n\n```yaml\nforbidden:\n\n  - claim: \"monday.com is primarily a project management tool\"\n    tier: core\n    proof_status: forbidden\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2026-05-01\n      valid_until: null\n    source_hash: \"[gap]\"\n    exact_text: false\n    approved_language: null\n    reason: \"Outdated framing as of May 2026 platform relaunch. The current frame is AI work platform. Using project management as the primary descriptor contradicts the stated 2026 brand pivot and produces off-brand output.\"\n\n  - claim: \"AI agents are a feature or add-on to monday.com\"\n    tier: core\n    proof_status: forbidden\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2026-05-01\n      valid_until: null\n    source_hash: \"[gap]\"\n    exact_text: false\n    approved_language: null\n    reason: \"The stated differentiator is that agents are native to the platform architecture, not bolted on. Describing agents as a feature or add-on directly contradicts the core positioning.\"\n\n  - claim: \"monday.com only serves tech companies\"\n    tier: core\n    proof_status: forbidden\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2026-07-10\n      valid_until: null\n    source_hash: \"[gap]\"\n    exact_text: false\n    approved_language: null\n    reason: \"Over (as of 2025) 70% of customers are in non-tech industries. This claim is factually false and contradicts owner-stated audience facts.\"\n\n  - claim: \"monday.com is equivalent to Asana, Jira, or Salesforce\"\n    tier: core\n    proof_status: forbidden\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2026-05-01\n      valid_until: null\n    source_hash: \"[gap]\"\n    exact_text: false\n    approved_language: null\n    reason: \"The stated differentiator is native human-agent architecture, not feature parity with competitors. Equivalence framing erases the primary competitive claim.\"\n\n  - claim: \"As of 2026-07-10, any specific current plan price presented as definitive without a recency caveat\"\n    tier: core\n    proof_status: forbidden\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2026-07-10\n      valid_until: null\n    source_hash: \"[gap]\"\n    exact_text: false\n    approved_language: null\n    reason: \"Pricing changes. Stating a specific price as current without directing the reader to https://monday.com/pricing risks misinformation and is not authorized.\"\n```\n",
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