{ "trust_level": "claimed", "official_brand_source": false, "verification_method": null, "verified_domain": null, "verified_at": null, "verification_last_checked_at": null, "verification_expires_at": null, "status": "active", "customer_handle": "michelob-ultra-a84ec17d", "certification_status": "not_certified", "registry_certified": false, "certification": null, "brand_name": "Michelob ULTRA", "response_scope": "full_tree", "integrity": { "version": 2, "publication_id": "be1a2a6b09f5d84286c9ea3c2a66e01d747c895b991b3b6363e6fdd1f0cfaa53", "revision_id": "4ecd7041-a314-464c-a528-258a9844febe", "manifest_sha256": "e491525199fece310a48f621d87b520f8ad7954ff4671759b0df4cd0dc750dca", "manifest_signature": "Unt9GSwpIw5PkeJFo0DEWnz8kEe0Zq0o5njspna5RwwWEZ/8GU834YHPRH2Hl3xpxVKOnsGODvBFJDlnjHPbBw==", "manifest_signature_kid": "v1" }, "verified": null, "schema": "bcp-readable-package-v1", "integrity_scope": "publication_manifest", "representation": "Derived readable representation; verify signatures against the canonical source files.", "canonical_registry_url": "https://registry.brandcontextprotocol.dev/brands/michelob-ultra-a84ec17d", "html_url": "https://registry.encodedbrands.ai/brands/michelob-ultra-a84ec17d", "files": [ { "path": "/.well-known/brand/visual.md", "content": "---\nbcp_version: \"0.8\"\nfile_type: visual\nparent: https://registry.brandcontextprotocol.dev/michelob-ultra-a84ec17d/.well-known/brand.md\nlast_updated: 2026-09-16\n---\n\n# Visual\n\nThe brand's visual identity is preserved below as machine-readable tokens and practical usage rules.\n\n## Color\n\n```yaml\ncolor:\n tokens:\n surface:\n hex: \"#FFFFFF\"\n role: surface\n description: \"colors extracted from customer source material.\"\n text:\n hex: \"#000000\"\n role: text\n description: \"colors extracted from customer source material.\"\n neutral_3:\n hex: \"#3860BE\"\n role: neutral\n description: \"colors extracted from customer source material.\"\n neutral_4:\n hex: \"#D8D8D8\"\n role: neutral\n description: \"colors extracted from customer source material.\"\n neutral_5:\n hex: \"#6CC04A\"\n role: neutral\n description: \"colors extracted from customer source material.\"\n color:\n hex: \"#555555\"\n role: neutral\n description: \"color extracted from customer source material.\"\n color_2:\n hex: \"#333333\"\n role: neutral\n description: \"color extracted from customer source material.\"\n accent:\n hex: \"#FF0010\"\n role: primary\n description: \"accent extracted from customer source material.\"\n approved_pairs:\n - foreground: text\n background: surface\n context: Default body text.\n forbidden_pairs:\n - foreground: accent\n background: surface\n reason: Use only if contrast testing passes for the actual type size.\n```\n\n## Typography\n\n```yaml\ntypography:\n families:\n work_sans:\n family: \"Work Sans\"\n fallback_stack: [\"Helvetica Neue\", \"Arial\", \"sans-serif\"]\n weights: [400, 500, 700]\n styles: [\"normal\"]\n source: \"customer site extraction\"\n barlow:\n family: Barlow\n fallback_stack: [\"Helvetica Neue\", \"Arial\", \"sans-serif\"]\n weights: [400, 500, 700]\n styles: [\"normal\"]\n source: \"customer site extraction\"\n ultra_serif_regular:\n family: \"ULTRA Serif Regular\"\n fallback_stack: [\"Helvetica Neue\", \"Arial\", \"sans-serif\"]\n weights: [700]\n styles: [\"normal\"]\n source: \"customer site extraction\"\n oswald:\n family: Oswald\n fallback_stack: [\"Helvetica Neue\", \"Arial\", \"sans-serif\"]\n weights: [600, 700]\n styles: [\"normal\"]\n source: \"customer site extraction\"\n ultra_sans_regular:\n family: \"ULTRA Sans Regular\"\n fallback_stack: [\"Helvetica Neue\", \"Arial\", \"sans-serif\"]\n weights: [400]\n styles: [\"normal\"]\n source: \"customer site extraction\"\n roles:\n display: ultra_serif_regular\n body: ultra_sans_regular\n ui: ultra_sans_regular\n```\n\n## Layout and components\n\n```yaml\nelevation:\n shadows:\n - \"rgba(66, 73, 96, 0.4) 0px 0px 15px 0px\"\n - \"rgb(153, 153, 153) 0px 2px 10px -3px\"\nspacing:\n scale_px: [2, 14, 24, 38, 54]\ncomponents:\n buttons:\n - background: \"#ff0010\"\n color: \"#ffffff\"\n radius_px: 512\n padding_px: [24, 16]\n font_weight: 500\n - background: \"transparent\"\n color: \"#000000\"\n radius_px: 512\n padding_px: [24, 16]\n font_weight: 500\n - background: \"transparent\"\n color: \"#000000\"\n radius_px: 0\n padding_px: [0, 0]\n font_weight: 400\nsource: Observed from the site's live CSS, not a declared design system. Verify against your canonical tokens.\n```\n\n## Imagery\n\n```yaml\nimagery:\n photographic_style: |\n Use concrete, brand-owned imagery when available. Avoid generic stock,\n abstract AI motifs, and visuals that contradict the extracted identity.\n illustration_style: |\n Keep illustration subordinate to the brand system. Use only when it\n clarifies the message better than photography or product evidence.\n iconography_style: |\n Follow the brand's existing mark, stroke, and geometry cues. Do not invent\n decorative symbols without a human-approved precedent.\n forbidden_treatments:\n - generic AI iconography\n - decorative gradients behind text\n - stock business-meeting photography\n```\n", "signature": "gWHKW4Sr/PES5kK66cdLoUYOncTkeIt+w6Yll9F9bn32Nxv1UoQ35v/qe5eu3hxBTXr7/66vB+eNfHa/aUPnDg==", "sha256": "02ab4becbb1397e6ed85d6783ae3c26c5fbf7e8194b7b6702d2ec8ed570fff24", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/michelob-ultra-a84ec17d/files/visual", "json_url": "https://registry.encodedbrands.ai/brands/michelob-ultra-a84ec17d/files/visual/data.json", "source_url": "https://registry.encodedbrands.ai/brands/michelob-ultra-a84ec17d/source/visual.md", "canonical_source_url": "https://registry.brandcontextprotocol.dev/michelob-ultra-a84ec17d/.well-known/brand/visual.md" } ] }