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      "content": "---\nbcp_version: \"1.1.1\"\nfile_type: voice_anti_ai\nparent: https://registry.brandcontextprotocol.dev/mercury-62263f8d/.well-known/brand/voice.md\nlast_updated: 2026-09-23\n---\n\n# Voice guardrails\n\n> **Public-source demonstration.** These are Encoded Brands' observations from public Mercury copy, not official Mercury rules. Load this file with `voice.md` before writing.\n\nGeneric financial-technology copy tends to replace a specific job with speed, disruption, neon futurism, and unsupported certainty. Mercury's public copy is more useful when it stays grounded in what the product does and how control is preserved.\n\n```yaml\ncommunity_reference:\n  - url: \"https://encodedbrands.ai/.well-known/brand/voice/anti-ai.md\"\n    rationale: \"Encoded Brands maintains a live baseline of common machine-written language patterns.\"\n\nbrand_additions:\n  - pattern: \"em dash used as a sentence hinge\"\n    type: punctuation\n    rationale: \"Do not use an em dash. Use a period, comma, colon, parentheses, or a short new sentence.\"\n  - pattern: \"not just X, but Y\"\n    type: structure\n    rationale: \"A predictable model cadence. State the more important point directly.\"\n  - pattern: \"In today's ... landscape\"\n    type: opener\n    rationale: \"Scene-setting about the moment delays the financial job.\"\n  - pattern: \"revolutionary, game-changing, next-generation, the future of finance\"\n    type: opener\n    rationale: \"Hype before mechanism. Name the card, limit, budget, policy, or control.\"\n  - pattern: \"Ready to transform your financial future\"\n    type: closer\n    rationale: \"Close on a product action such as Open account, not a transformation slogan.\"\n  - pattern: \"effortless financial freedom, zero friction, set it and forget it\"\n    type: phrase\n    rationale: \"Generic fintech mush. Describe the specific work and the control that remains.\"\n  - pattern: \"AI spends for you, hands-free purchasing, unlimited agent autonomy\"\n    type: phrase\n    rationale: \"Public copy supports approved transactions, configured limits, and visibility. It does not support independent authority over funds.\"\n  - pattern: \"guaranteed savings, risk-free growth, your money is always protected\"\n    type: claim\n    rationale: \"State only sourced, current, qualified financial facts.\"\n```\n\n## Structural checks\n\n- Do not use an em dash. Use a period, comma, colon, parentheses, or a short new sentence.\n- Do not use an em dash as a sentence hinge, including in headlines, captions, titles, and disclosures.\n- Do not begin with an abstract statement about the financial landscape when a product task is available.\n- Do not use \"not just X, but Y\" or a matching \"not only X, but Y\" cadence.\n- Do not stack superlatives in the headline, the first paragraph, and the close.\n- Do not invent customer metrics, savings percentages, transaction volumes, approval odds, or eligibility.\n- Do not drop partner-bank, issuer, fee, or eligibility conditions to make a line smoother.\n- Do not turn an agent card into a sentient character or imply it can authorize itself.\n- Do not bury banking disclosures in low-contrast type.\n- Do not make the limited-edition IO card the proof of product performance. It is a craft story with an availability limit.\n\n## Quick test\n\nA draft is drifting if the same copy and layout could sell any fintech product after changing the logo. A Mercury-specific draft names the work, keeps control visible, uses precise product language, and contains no em dash.\n",
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