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      "content": "---\nbcp_version: \"1.1.1\"\nfile_type: values\nparent: https://registry.brandcontextprotocol.dev/mercury-62263f8d/.well-known/brand.md\nlast_updated: 2026-09-23\n---\n\n# Values\n\n> **Public-source demonstration.** These principles are inferred from public Mercury product and company material. Mercury has not reviewed or approved them.\n\n## Observed principles\n\n```yaml\nvalues:\n  - name: \"Clarity over process\"\n    expression: \"Reduce the administrative work around money while keeping decisions and status understandable.\"\n    evidence:\n      - \"Mercury Spend routes transactions to budgets and presents spend in context.\"\n      - \"Mercury describes banking as a source of truth for financial operations.\"\n  - name: \"Autonomy with control\"\n    expression: \"Let teams move within a purpose, budget, policy, and permission structure.\"\n    evidence:\n      - \"Purpose-specific budgets and self-enforcing policies.\"\n      - \"Dedicated cards for approved agent transactions with granular visibility.\"\n  - name: \"Craft in service of work\"\n    expression: \"Make difficult operational systems feel considered, legible, and humane.\"\n    evidence:\n      - \"The limited-edition IO card collaboration with Simone Bodmer-Turner.\"\n      - \"Public language connecting product form and the act of shaping a business.\"\n  - name: \"Specificity earns trust\"\n    expression: \"Describe the mechanism and keep conditions attached to financial claims.\"\n    evidence:\n      - \"Public product pages explain budgets, locks, rules, categorization, and permissions.\"\n      - \"Banking disclosures name partner banks and Mercury's fintech status.\"\n  - name: \"Build for ambitious companies\"\n    expression: \"Treat financial operations as enabling infrastructure for people building and scaling companies.\"\n    evidence:\n      - \"Mercury's About page frames banking as a catalyst rather than an obstacle.\"\n```\n\n## Decision lenses\n\n- If a faster experience would hide control, keep the control visible.\n- If a beautiful idea would blur a financial condition, state the condition plainly.\n- If an automation claim can name its actual work, name it.\n- If agent spend is discussed, show the human-approved purpose and the system's visibility.\n- If a claim depends on eligibility, account type, provider, market, or date, keep that qualifier adjacent.\n\n## Sources\n\n- https://mercury.com/about\n- https://mercury.com/spend-management\n- https://mercury.com/blog/introducing-mercury-spend\n- https://mercury.com/legal\n",
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