{ "trust_level": "claimed", "official_brand_source": false, "verification_method": null, "verified_domain": null, "verified_at": null, "verification_last_checked_at": null, "verification_expires_at": null, "status": "active", "customer_handle": "mercury-62263f8d", "certification_status": "not_certified", "registry_certified": false, "certification": null, "brand_name": "Mercury", "response_scope": "full_tree", "integrity": { "version": 2, "publication_id": "0f77d7c0ab1418c90e204e5ad8ac7ed23f64f2811ce3c0396cf23046ec089cb7", "revision_id": "c236c081-cf54-4123-9ae8-42ec8e5574ae", "manifest_sha256": "bd92cfd9371ec22e05f1c818e47b730cad380cee2d580ffbf5985f1fc75085e0", "manifest_signature": "V40T9viVJt3Yv5TKtv6Nf4womZbeiPv8d7fCJQscL7u4cQZu3LjijIUgx1LteLobNAPY3KeGhHz0xZxhFloIBg==", "manifest_signature_kid": "v1" }, "verified": null, "schema": "bcp-readable-package-v1", "integrity_scope": "publication_manifest", "representation": "Derived readable representation; verify signatures against the canonical source files.", "canonical_registry_url": "https://registry.brandcontextprotocol.dev/brands/mercury-62263f8d", "html_url": "https://registry.encodedbrands.ai/brands/mercury-62263f8d", "files": [ { "path": "/.well-known/brand.md", "content": "---\nbcp_version: \"1.1.1\"\nfile_type: root\nbrand_name: \"Mercury\"\ntree_version: \"1.0.0\"\nwebsite: \"https://mercury.com\"\ncategory: \"Financial technology and business banking services\"\npublication_status: demonstration\nprovenance: \"Encoded Brands assembled this demonstration from public mercury.com sources on 23 September 2026. Mercury has not reviewed or approved it. It is not an official Mercury brand source.\"\ndefault_locale: \"en-US\"\nsupported_locales: [\"en-US\"]\nlast_updated: 2026-09-30\ndaughter_files:\n onboarding: https://registry.brandcontextprotocol.dev/mercury-62263f8d/.well-known/brand/onboarding.md\n voice: https://registry.brandcontextprotocol.dev/mercury-62263f8d/.well-known/brand/voice.md\n voice_anti_ai: https://registry.brandcontextprotocol.dev/mercury-62263f8d/.well-known/brand/voice/anti-ai.md\n values: https://registry.brandcontextprotocol.dev/mercury-62263f8d/.well-known/brand/values.md\n boundaries: https://registry.brandcontextprotocol.dev/mercury-62263f8d/.well-known/brand/boundaries.md\n claims: https://registry.brandcontextprotocol.dev/mercury-62263f8d/.well-known/brand/claims.md\n representation: https://registry.brandcontextprotocol.dev/mercury-62263f8d/.well-known/brand/representation.md\n visual: https://registry.brandcontextprotocol.dev/mercury-62263f8d/.well-known/brand/visual.md\ncanonical_bcp: https://registry.brandcontextprotocol.dev/mercury-62263f8d/.well-known/brand.md\nregistry_mcp: https://registry.brandcontextprotocol.dev/mcp?customer_handle=mercury-62263f8d\nregistry_handle: \"mercury-62263f8d\"\nintegrity_signed: true\ntrust_level: claimed\nofficial_brand_source: false\nverification_method: null\nverified_domain: null\nverified_at: null\ndns_verified_at: null\nverification_last_checked_at: null\nverification_expires_at: null\ncertification_status: not_certified\nregistry_certified: false\n---\n# Mercury\n\n> **Public-source demonstration.** Encoded Brands assembled this BCP from public Mercury material. Mercury has not reviewed or approved it. It is not an official Mercury brand source.\n\nMercury is a financial technology company that offers banking services through partner banks, alongside cards, spend management, payments, invoicing, treasury, accounting, and financial intelligence products. It presents money management as infrastructure for ambitious companies: clear, fast, and carefully controlled.\n\nMercury's public language pairs product craft with operational usefulness. It avoids the tone of a legacy institution without pretending regulated financial services are casual. Product stories begin with the work founders and finance teams need to do, then show how the system removes friction while preserving visibility, permissions, approvals, and control.\n\n## Package map\n\n**What this file is.** Brand Context Protocol (BCP) package for **Mercury**: structured public brand context hosted at a stable Registry URL. Encoded Brands authored BCP and runs the Registry. Encoder is a compiler / on-ramp for portable packages, not a content generator.\n\n**Why teams use this.** Encode your brand once, use it everywhere, update as often as you like. Every AI tool, agent, teammate, and agency reads the same brief instead of reinventing guidelines per chat. Better content, fewer rounds of revisions, faster speed to quality output, and less re-pasted context (tokens). Connect compatible tools via URL or MCP. Registry Certified adds named audit of authenticated gated access, control over who can receive it, and proof of what was live.\n\n**Provenance.** This record is a **public-source demonstration** assembled by Encoded. **Mercury has not reviewed or endorsed it** unless frontmatter shows otherwise (`official_brand_source`, DNS verification).\n\n**Stable URLs**\n\n| Resource | URL |\n| --- | --- |\n| This package root | `https://registry.brandcontextprotocol.dev/mercury-62263f8d/.well-known/brand.md` |\n| Registry MCP for `mercury-62263f8d` | `https://registry.brandcontextprotocol.dev/mcp?customer_handle=mercury-62263f8d` |\n| Companion map (MCP, IT copy, Trust) | `/.well-known/brand/onboarding.md` |\n| Example page (if live) | `https://encodedbrands.ai/examples/mercury` |\n| Encoded Trust Center | https://encodedbrands.ai/trust |\n\n**What's in the package.** Daughter files listed in frontmatter `daughter_files` (voice, visual, claims, boundaries, and related). Claims and boundaries are the evidence and hard-limit surfaces for this brand's public context.\n\n**MCP (optional permanence).** Custom MCP connectors are often plan- and admin-gated on team / enterprise AI accounts. Grayed-out \"Add connector\" usually means an admin permission wall, not a bad URL. Connector FAQ and sample IT email live in `onboarding.md`. Encoded does not claim native integration with every LLM vendor.\n\n**Public by design.** Public BCP files stay public. Secrets do not belong in a public package.\n\n**After claim + DNS verify.** Demonstration pitch is replaced with a short functional map (what the package is, daughter index, MCP URL) with accurate provenance.\n\n## Current product focus: Mercury Spend\n\nMercury introduced Mercury Spend on 11 August 2026 as a unified system of intelligent budgets and self-enforcing expense policies for scaling teams. Public product material describes purpose-specific budgets, automatic routing and categorization, receipt workflows, policy-driven card locks, accounting rules, real-time spend visibility, and dedicated agent cards for approved transactions. The product is framed as controlled delegation: admins set the budget, policy, and card; Mercury surfaces activity and enforces the configured limits.\n\nMercury also introduced a limited-edition IO card designed in collaboration with artist Simone Bodmer-Turner. The public story connects the card's form to a sculpting tool and to the idea of shaping a business.\n\n## Brand platform\n\n```yaml\nbrand_platform:\n central_idea: \"Make complex financial work feel clear, composed, and useful.\"\n public_lines:\n - text: \"Everything you do with money. All in one place.\"\n source: \"https://mercury.com/\"\n - text: \"Banking – redesigned from the ground up.\"\n source: \"https://mercury.com/\"\n - text: \"The new shape of spend\"\n source: \"https://mercury.com/spend-management\"\n spend_proposition:\n text: \"Visibility and control for founders, clarity and ease for teams\"\n source: \"https://mercury.com/blog/introducing-mercury-spend\"\n```\n\n## What to emphasize\n\n1. Start with the financial or operational job, not a technology superlative.\n2. Pair autonomy with explicit budgets, policies, permissions, or visibility.\n3. Describe automation by naming the work it performs: routing, categorization, receipt matching, approval, locking, or accounting rules.\n4. Treat banking, deposit insurance, yield, credit, pricing, eligibility, and availability claims as dated and conditional.\n5. Keep product craft visible through precise language, considered composition, and calm confidence.\n\n## Primary sources\n\n- https://mercury.com/\n- https://mercury.com/about\n- https://mercury.com/spend-management\n- https://mercury.com/blog/introducing-mercury-spend\n- https://mercury.com/legal\n- https://mercury.com/credit\n\n## See also\n\n- voice.md\n- voice/anti-ai.md\n- values.md\n- boundaries.md\n- claims.md\n- representation.md\n- visual.md\n\n\n## See also\n\n- [boundaries.md]()\n- [claims.md]()\n- [onboarding.md]()\n- [representation.md]()\n- [values.md]()\n- [visual.md]()\n- [voice.md]()\n- [voice/anti-ai.md]()\n\n", "signature": "Wkhlxu17NqlIodZOyDAcBcyo9wqAnxsCp0joj4EPxDTMFlnS9+l0rlhan9Ke2XTg631NJj94/8TMcNI9vgmvDA==", "sha256": "68f5756b206a54c1ca926e6348cd5494ee432845bafefa795e44a01b427457e0", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/mercury-62263f8d/files/brand", "json_url": "https://registry.encodedbrands.ai/brands/mercury-62263f8d/files/brand/data.json", "source_url": "https://registry.encodedbrands.ai/brands/mercury-62263f8d/source/brand.md", "canonical_source_url": "https://registry.brandcontextprotocol.dev/mercury-62263f8d/.well-known/brand.md" } ] }