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      "content": "---\nbcp_version: \"0.8\"\nfile_type: claims\nparent: /.well-known/brand.md\nlast_updated: \"2026-09-09\"\n---\n\n# Claims\n\nUse these claims exactly as bounded. This file is generated from public evidence and is not legal advice. A Mentimeter accountable owner should review regulated, legal, comparative, financial, security, privacy, accessibility, and sales claims before external publication. Claims involving revenue, customers, compliance, AI features, plan availability, or legal/privacy terms must be re-verified before publication in external sales material.\n\n## Claim Ledger\n\n```yaml\napproved_at_launch:\n  - id: identity-interactive-presentations\n    claim: \"Mentimeter is an interactive presentation and audience-engagement platform.\"\n    tier: core\n    proof_status: approved\n    owner: \"Encoded research\"\n    validity_window: \"Verify quarterly\"\n    source_hash: \"pending\"\n    exact_text: false\n    approved_language: \"interactive presentation and audience-engagement platform\"\n    evidence:\n      - \"https://www.mentimeter.com/features\"\n      - \"https://www.mentimeter.com/enterprise\"\n  - id: tagline-listen-learn-think\n    claim: \"Mentimeter uses the tagline: Listen, learn, and think. Together.\"\n    tier: core\n    proof_status: approved\n    owner: \"Encoded research\"\n    validity_window: \"Verify before external publication\"\n    source_hash: \"pending\"\n    exact_text: true\n    approved_language: \"Listen, learn, and think. Together.\"\n    evidence:\n      - \"https://www.mentimeter.com/\"\n  - id: launched-2012-funded-2014\n    claim: \"Mentimeter launched in 2012; in 2014 it raised external capital and became a full-time venture.\"\n    tier: core\n    proof_status: approved\n    owner: \"Encoded research\"\n    validity_window: \"Stable unless corporate history changes\"\n    source_hash: \"pending\"\n    exact_text: false\n    approved_language: \"launched in 2012; raised external capital and became a full-time venture in 2014\"\n    evidence:\n      - \"https://www.mentimeter.com/culture\"\n      - \"https://www.mentimeter.com/investors\"\n  - id: headquarters-stockholm\n    claim: \"Mentimeter is headquartered in Stockholm, Sweden.\"\n    tier: core\n    proof_status: approved\n    owner: \"Encoded research\"\n    validity_window: \"Verify annually\"\n    source_hash: \"pending\"\n    exact_text: false\n    approved_language: \"headquartered in Stockholm, Sweden\"\n    evidence:\n      - \"https://www.mentimeter.com/culture\"\n      - \"https://www.mentimeter.com/investors/ir-and-press-contacts\"\n  - id: offices-listed\n    claim: \"Mentimeter publicly lists offices in Stockholm, Toronto, Sydney, and Berlin.\"\n    tier: default\n    proof_status: approved\n    owner: \"Encoded research\"\n    validity_window: \"Verify before location-specific outreach\"\n    source_hash: \"pending\"\n    exact_text: false\n    approved_language: \"offices in Stockholm, Toronto, Sydney, and Berlin\"\n    evidence:\n      - \"https://www.mentimeter.com/contact\"\n  - id: question-types\n    claim: \"Mentimeter supports interactive question formats including multiple choice, word cloud, ranking, scales, quizzes, Q&A, surveys, and quick forms.\"\n    tier: core\n    proof_status: approved\n    owner: \"Encoded research\"\n    validity_window: \"Verify quarterly for feature naming\"\n    source_hash: \"pending\"\n    exact_text: false\n    approved_language: \"multiple choice, word cloud, ranking, scales, quizzes, Q&A, surveys, and quick forms\"\n    evidence:\n      - \"https://www.mentimeter.com/features\"\n  - id: enterprise-positioning\n    claim: \"Mentimeter offers enterprise-oriented functionality for teams and organizations, including collaboration, templates, workspace administration, integrations, support, security, and control surfaces.\"\n    tier: default\n    proof_status: approved\n    owner: \"Encoded research\"\n    validity_window: \"Verify before plan-specific claims\"\n    source_hash: \"pending\"\n    exact_text: false\n    approved_language: \"enterprise-oriented functionality for teams and organizations\"\n    evidence:\n      - \"https://www.mentimeter.com/enterprise\"\n      - \"https://www.mentimeter.com/plans\"\n  - id: ai-positioning\n    claim: \"Mentimeter AI is positioned as a tool for generating and improving interactive presentations, not as a replacement for human facilitation.\"\n    tier: default\n    proof_status: approved\n    owner: \"Encoded research\"\n    validity_window: \"Verify quarterly\"\n    source_hash: \"pending\"\n    exact_text: false\n    approved_language: \"AI support for creating and improving interactive presentations\"\n    evidence:\n      - \"https://www.mentimeter.com/ai-at-mentimeter\"\n  - id: accessibility-program\n    claim: \"Mentimeter publishes accessibility information and frames accessibility as an ongoing product commitment.\"\n    tier: core\n    proof_status: approved\n    owner: \"Encoded research\"\n    validity_window: \"Verify before accessibility-specific claims\"\n    source_hash: \"pending\"\n    exact_text: false\n    approved_language: \"publishes accessibility information\"\n    evidence:\n      - \"https://www.mentimeter.com/accessibility\"\n  - id: public-company-investor-page\n    claim: \"Mentimeter AB maintains public investor pages with governance, reports, presentations, and press releases.\"\n    tier: default\n    proof_status: approved\n    owner: \"Encoded research\"\n    validity_window: \"Verify before investor-language use\"\n    source_hash: \"pending\"\n    exact_text: false\n    approved_language: \"maintains public investor pages\"\n    evidence:\n      - \"https://www.mentimeter.com/investors\"\n      - \"https://www.mentimeter.com/investors/reports-presentations\"\nrequires_caveat:\n  - id: annual-report-2025-net-sales\n    claim: \"Mentimeter reported 2025 net sales of SEK 598 million.\"\n    tier: default\n    proof_status: requires_caveat\n    owner: \"Encoded research\"\n    validity_window: \"Use only with fiscal year and source\"\n    source_hash: \"pending\"\n    exact_text: false\n    approved_language: \"reported 2025 net sales of SEK 598 million\"\n    caveat: \"Financial figure is fiscal-year-specific and should not be used as a current revenue run-rate.\"\n    evidence:\n      - \"https://www.mentimeter.com/investors/reports-presentations\"\n  - id: customer-count-public\n    claim: \"Mentimeter has public marketing pages that refer to very large customer and user counts.\"\n    tier: default\n    proof_status: requires_caveat\n    owner: \"Encoded research\"\n    validity_window: \"Do not use a number unless pulled fresh from the exact page\"\n    source_hash: \"pending\"\n    exact_text: false\n    approved_language: \"large global customer and user base\"\n    caveat: \"Counts vary by page and date. Fetch the exact current number before use.\"\n    evidence:\n      - \"https://www.mentimeter.com/\"\n      - \"https://www.mentimeter.com/enterprise\"\n  - id: certifications-security\n    claim: \"Mentimeter provides security and privacy documentation for enterprise buyers.\"\n    tier: core\n    proof_status: requires_caveat\n    owner: \"Encoded research\"\n    validity_window: \"Verify exact certifications and trust-center state before use\"\n    source_hash: \"pending\"\n    exact_text: false\n    approved_language: \"security and privacy documentation for enterprise buyers\"\n    caveat: \"Use exact current security claims only from Mentimeter's trust, security, legal, or privacy pages.\"\n    evidence:\n      - \"https://www.mentimeter.com/trust/security\"\n      - \"https://www.mentimeter.com/trust/privacy\"\n      - \"https://www.mentimeter.com/trust/legal/privacy-policy\"\nforbidden:\n  - id: no-all-anonymous\n    claim: \"Mentimeter is always anonymous.\"\n    tier: core\n    proof_status: forbidden\n    owner: \"Encoded research\"\n    validity_window: \"Permanent unless product guarantees change\"\n    source_hash: \"pending\"\n    exact_text: false\n    approved_language: \"Do not use\"\n  - id: no-statistically-representative-default\n    claim: \"Mentimeter poll results are statistically representative by default.\"\n    tier: core\n    proof_status: forbidden\n    owner: \"Encoded research\"\n    validity_window: \"Permanent\"\n    source_hash: \"pending\"\n    exact_text: false\n    approved_language: \"Do not use\"\n  - id: no-ai-perfect\n    claim: \"Mentimeter AI creates perfect presentations or replaces the presenter.\"\n    tier: core\n    proof_status: forbidden\n    owner: \"Encoded research\"\n    validity_window: \"Permanent\"\n    source_hash: \"pending\"\n    exact_text: false\n    approved_language: \"Do not use\"\n```\n",
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