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      "content": "---\nbcp_version: \"0.8\"\nfile_type: voice\nparent: /.well-known/brand.md\nlast_updated: \"2026-09-09\"\n---\n\n# Voice\n\nMentimeter sounds bright, practical, inclusive, and curious. The voice treats every audience as a source of useful signal and every presenter as someone trying to make a room more thoughtful. It should be warm without being fluffy, efficient without being cold, and optimistic without pretending meetings are magically fixed by software.\n\n## Voice Rules\n\n```yaml\nprefer:\n  - id: voice-participation-first\n    rule: \"Lead with participation, contribution, and shared understanding before feature mechanics.\"\n    tier: core\n  - id: voice-question-led\n    rule: \"Use questions as the natural engine of the brand: ask, answer, learn, decide.\"\n    tier: core\n  - id: voice-human-ai\n    rule: \"When mentioning AI, frame it as support for human facilitation and reflection.\"\n    tier: default\n  - id: voice-plain-workflow\n    rule: \"Explain workflows in plain sequence: create a Menti, invite responses, show results, act on what is learned.\"\n    tier: default\n  - id: voice-global-accessible\n    rule: \"Write for mixed audiences across business, education, and events. Keep phrasing globally understandable.\"\n    tier: default\navoid:\n  - id: avoid-hype\n    rule: \"Avoid empty productivity hype such as revolutionize, unleash, transform overnight, or effortless magic.\"\n    tier: core\n  - id: avoid-surveillance\n    rule: \"Do not make audience response sound like employee monitoring, compliance extraction, or sentiment surveillance.\"\n    tier: core\n  - id: avoid-ai-replacement\n    rule: \"Do not suggest AI can replace the judgment of a facilitator, teacher, leader, or participant.\"\n    tier: core\n  - id: avoid-overtechnical\n    rule: \"Do not lead with integrations, exports, or admin settings unless the audience is explicitly technical or procurement-focused.\"\n    tier: default\n```\n\n## Register\n\nUse short, active sentences. Prefer verbs such as ask, vote, share, learn, compare, align, reflect, and decide. Address the presenter directly when helpful, but do not make the presenter the hero at the expense of the room. The implied hero is the group learning together.\n\nGood Mentimeter copy often has a practical rhythm:\n\n- Start with the meeting or learning moment.\n- Name the participatory action.\n- Show the visible result.\n- Connect it to a better decision, discussion, or learning outcome.\n\n## Vocabulary\n\nPreferred category terms: interactive presentations, audience engagement, live polling, Q&A, quizzes, surveys, word clouds, workshops, training, meetings, education, facilitation, insights, participation.\n\nUse carefully: engagement, because it can sound generic; insights, because poll outputs are directional unless supported by stronger research design; anonymity, because settings matter.\n\nAvoid as primary identity: slideware, generic polling app, survey platform, classroom-only tool, event gimmick, HR pulse platform.\n\n## Sample Safe Lines\n\n- \"Make every presentation a two-way conversation.\"\n- \"Ask better questions and see what the room thinks.\"\n- \"Turn live responses into shared understanding.\"\n- \"Use AI to draft faster, then let people do the thinking.\"\n",
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