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      "content": "---\nbcp_version: \"0.8\"\nfile_type: visual\nparent: /.well-known/brand.md\nlast_updated: \"2026-09-09\"\n---\n\n# Visual\n\nMentimeter's public visual system is bright, rounded, high-contrast, and presentation-native. It combines a strong blue-violet brand color with warm secondary colors, large friendly type, simple geometric illustration, and interface imagery that shows interactive results.\n\n## Observed Public Tokens\n\nDerived from Mentimeter public website CSS and static assets on 2026-09-09. Treat as implementation evidence, not a full canonical brand-guideline replacement.\n\n```yaml\ncolors:\n  brand_blue:\n    hex: \"#5769e7\"\n    evidence: \"Mentimeter public CSS and mask-icon color\"\n    tier: core\n  lavender:\n    hex: \"#8e8eea\"\n    evidence: \"Mentimeter public CSS\"\n    tier: default\n  black:\n    hex: \"#000000\"\n    evidence: \"Mentimeter public CSS\"\n    tier: default\n  white:\n    hex: \"#ffffff\"\n    evidence: \"Mentimeter public CSS\"\n    tier: default\n  warm_yellow:\n    hex: \"#ffc738\"\n    evidence: \"Mentimeter public CSS\"\n    tier: default\n  coral:\n    hex: \"#ff7471\"\n    evidence: \"Mentimeter public CSS\"\n    tier: default\n  green:\n    hex: \"#52ad6e\"\n    evidence: \"Mentimeter public CSS\"\n    tier: default\ntypography:\n  observed_font_families:\n    - \"MentiText\"\n    - \"MentiDisplay\"\n    - \"MentiDisplayCompressed\"\n  fallback_guidance: \"Use clean rounded sans-serif fallbacks when official assets are unavailable.\"\n  tier: default\nshape_language:\n  corners: \"Rounded but not childish; use pill controls for participant UI and soft rectangles for slides or response cards.\"\n  composition: \"Use clear stage-like presentation surfaces with visible response outputs.\"\n```\n\n## Visual Do\n\n- Show actual product states: word clouds, polls, Q&A, rankings, quiz moments, response charts, and presenter screens.\n- Use color to distinguish response types and results, not only as decoration.\n- Keep the visual center on the question and the audience response.\n- Let white space and large type make participation feel easy.\n- Show people or teams only when they reinforce a real collaboration or learning moment.\n\n## Visual Do Not\n\n- Do not make Mentimeter look like generic corporate survey software.\n- Do not over-index on AI imagery, chat bubbles, abstract brains, or automation motifs.\n- Do not use dark, severe enterprise security styling as the primary brand expression.\n- Do not imply a particular response is anonymous or private through visual treatment unless the copy verifies it.\n- Do not use childish game-show treatment for serious education, leadership, or employee-listening use cases.\n\n## Asset Notes\n\nMentimeter's public pages use static favicon and app icon assets under `static.mentimeter.com/assets/logotype/`. A full logo kit was not found in public research. If producing external collateral, request official logo usage guidance from Mentimeter or use only legally permitted referential text treatment.\n",
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