--- bcp_version: "1.1.1" file_type: claims parent: https://registry.brandcontextprotocol.dev/klattermusen-3cd91acf/.well-known/brand.md last_updated: 2026-10-07 --- # Claims > **Sources.** Unless marked otherwise, every claim was re-read on klattermusen.com on 7 October 2026. Guideline lines come from the client-supplied internal Visual Guidelines. The ISPO block uses the show's own site and trade press. Klättermusen has not approved this register. ## Brand and history ```yaml claims: - claim: "Klättermusen is a maker of refined mountaineering equipment, established in 1975." year: 1975 tier: core proof_status: approved exact_text: true evidence: "https://www.klattermusen.com/en-us/about-us/" conditions: "Founded by local climbers in Umeå as a small DIY workshop. It grew into a business supplying outdoor enthusiasts in the 1980s (About page)." - claim: "Klättermusen AB, Årevägen 55, 837 52 Åre, Sweden, organization number 556530-7583, operates the webshop." year: 2026 tier: core proof_status: approved exact_text: true evidence: "https://www.klattermusen.com/en-us/support/terms-conditions/" conditions: "Åre is the legal seat. Umeå is where the company was founded. Keep the two facts separate." - claim: "Since 1975 Klättermusen has been a pioneer in making refined Scandinavian Mountaineering Equipment. The designs combine utility and extreme durability, with the environment in mind. The equipment is rigorously tested in real-world conditions." year: 2024 tier: core proof_status: approved exact_text: false evidence: "Visual Guidelines 3.2, boilerplate page dated 2024-02-05 (client-supplied)" conditions: "The client's own boilerplate. Its last clause, 'the best and most sustainable equipment available', is a comparative environmental superlative. Leave it out. See boundaries.md." - claim: "Crafted for Life is Klättermusen's main brand message." year: 2024 tier: core proof_status: approved exact_text: true evidence: "Visual Guidelines 8.1; also on klattermusen.com navigation read 2026-10-07" conditions: "A brand message. It is not a warranty term. Never present it as a lifetime guarantee." ``` ## Materials and sustainability (dated) ```yaml claims: - claim: "Klättermusen switched to 100% organic cotton in 2006." year: 2006 tier: core proof_status: approved exact_text: true evidence: "https://www.klattermusen.com/en-us/about-us/" conditions: "Covers the cotton Klättermusen uses. It does not mean every fiber in every product is organic cotton." - claim: "Klättermusen has been a bluesign system partner since 2007. bluesign approved fabrics are used in selected products." year: 2007 tier: core proof_status: approved exact_text: true evidence: "https://www.klattermusen.com/en-us/fabrics/" conditions: "Keep the word 'selected'. Do not say all products or all mills are bluesign approved. Write bluesign in lowercase with ®." - claim: "In 2009 Klättermusen introduced nylon from recycled fishing nets in all backpacks and started its recycling system." year: 2009 tier: core proof_status: approved exact_text: false evidence: "https://www.klattermusen.com/en-us/about-us/" conditions: "This states what happened in 2009. Do not present it as the material of every backpack in 2026 without a current product page." - claim: "In September 2017 Klättermusen became the first outdoor brand in history to achieve a 100% fluorocarbon-free collection." year: 2017 tier: core proof_status: requires_caveat exact_text: true evidence: "https://www.klattermusen.com/en-us/about-us/" conditions: "The primacy claim is Klättermusen's own. Attribute it ('Klättermusen says' or 'in Klättermusen's words') whenever it is restated outside the brand's own voice. In brand-voice copy, keep the date. Do not call it independently verified." - claim: "Klättermusen uses DWR treatments that are free from fluorocarbons." year: 2026 tier: core proof_status: approved exact_text: true evidence: "https://www.klattermusen.com/en-us/fabrics/" conditions: "Current wording. Do not extend it to 'PFAS-free' for every product. Only Cutan carries the PFAS-free statement." - claim: "Cutan® is Klättermusen's proprietary waterproof and ventilating fabric technology. Its PTFE-free membranes are PFAS-free in production. Cutan comes in 3-layer, 2.5-layer, and 2-layer versions." year: 2026 tier: core proof_status: approved exact_text: false evidence: "https://www.klattermusen.com/en-us/fabrics/cutan/" conditions: "Name the layer count for a specific product only when its page states it." ``` ## Product facts (for hero product slides) These facts come from product pages read on 7 October 2026. Prices and colorways change, so do not quote them in trade material. Use only the specs listed here or re-read the product page. Never invent weights, fill, denier, or volume. ```yaml products: - name: "Allgrön 2.0 Jacket (Men's and Women's)" evidence: "https://www.klattermusen.com/en-us/collection/allgron-2-0-jacket/" category: "All-season waterproof shell" technology: "3-layer Cutan®" stated_specs: - "Year-round waterproof shell for versatile outdoor use in shifting conditions" - "Fully taped, sealed seams" - "Ventilation zips under the arms" - "Stretch construction, described as soft and silent in motion" not_stated: "No weight or hydrostatic-head figure in the text read. Do not supply one." - name: "Lopt Zip Jacket (Lopt series: hooded jacket, zip jacket, vest)" evidence: "https://www.klattermusen.com/en-us/collection/lopt-series/" category: "Lightweight down insulation for alpine missions, ski touring and all-mountain use" technology: "Castor-bean-based ripstop shell; 800 fill-power grey goose down" stated_specs: - "800 fill-power grey goose down" - "Castor-bean-based ripstop shell for tear resistance" - "Double-layer shoulders and seamless upper construction to reduce abrasion" - "Two-way front zip with chin guard; reflective details" not_stated: "No down certification (such as RDS) and no weight in the text read. Do not add them." - name: "Gilling Backpack 20L" evidence: "https://www.klattermusen.com/en-us/collection/gilling-backpack/" category: "Lightweight daypack for single-day hikes" stated_specs: - "20 litres" - "Top-loaded zip opening; expandable front pocket for wet gear" - "Two elastic side pockets; lid pocket; side compression cords" - "Ventilated carrying system optimized for airflow" not_stated: "No fabric or pack weight in the text read. Do not assume the 2009 recycled-net nylon applies." ``` ## Warranty and repair ```yaml claims: - claim: "All Klättermusen products have a product lifetime warranty against manufacturing defects during the normal life span of the product. This does not imply the wearer's life span." year: 2026 tier: core proof_status: approved exact_text: true evidence: "https://www.klattermusen.com/en-us/support/warranty/" conditions: "Excludes damage caused by the wearer and normal wear and tear. Covered products are repaired or replaced at no cost, and Klättermusen prefers repair whenever possible. Otherwise compensation is full or partial depending on the damage." - claim: "Customers who bought from a retailer contact that retailer, which evaluates and handles the case. Klättermusen provides a Retailers Service & Repair Form." year: 2026 tier: core proof_status: approved exact_text: false evidence: "https://www.klattermusen.com/en-us/support/warranty/" conditions: "The form link on the warranty page is https://klattermusencreate.typeform.com/to/ZwSoef8N. Do not describe turnaround times, credit terms, or retailer reimbursement. None are published." - claim: "Repairs outside the warranty are a paid service. Klättermusen assesses the damage and gives a cost estimate before work starts, and a service partner carries out the repair." year: 2026 tier: default proof_status: approved exact_text: false evidence: "https://www.klattermusen.com/en-us/support/repairs/" conditions: "Products must be washed and clean before they are sent in. No price list is published." ``` ## Partnerships and events ```yaml claims: - claim: "Klättermusen entered as Head Partner for the Sörmlands 50K in 2025, and its homepage says 2026 is about going further." year: 2025 tier: default proof_status: requires_caveat exact_text: false evidence: "https://www.klattermusen.com/en-us/" conditions: "Homepage copy read 2026-10-07. Do not invent the 2026 program." ``` ## Blocked or unverified ```yaml blocked: - claim: "Klättermusen was the first outdoor company to remove PFOA from all garments, in 2008." status: blocked reason: "The 5 October package cited the fabrics page. On 7 October 2026 the en-us, en-eu and sv-se fabrics pages, the About page, and the durability story no longer contain PFOA or 2008. Do not use it until a current first-party source is found." - claim: "Any margin, minimum order, delivery window, payment term, wholesale price, or exclusivity." status: blocked reason: "Not in the client kit and not published. See boundaries.md." - claim: "Any award won in 2021-2026." status: blocked reason: "No first-party awards page was found on 7 October 2026." awards_trade_press_2020: proof_status: unverified_third_party statement: "Trade press reported that Klättermusen received ISPO Munich 2020 awards, including products named Farbaute, Vidar, and Höner, and a sustainability award for Farbaute Katla." evidence: - "http://nordingerstore.de/klaettermusen-gewinnt-4-awards-ispo-2020/" - "https://4outdoor.pl/2020/02/03/ispo-munich-2020-gold-winners-sustainability-achievement/" - "https://outdoormagazine.it/wp-content/uploads/sites/3/2020/03/02_REPORT.pdf" conditions: "If used, write 'ISPO Award 2020 (as reported by trade press)'. Keep the year. Never write it in the present tense, and never claim the products are current. Before external use, confirm with Klättermusen." ispo: show_calendar: "ISPO's own site, read 7 October 2026, places ISPO 2026 at RAI Amsterdam, 3-5 November 2026. https://www.ispo.com/en" rule: "A brief may say the parties met at 'ISPO Munich'. Echo the meeting as the brief states it. Do not add a year, hall, or booth, and do not claim Klättermusen exhibited. Do not state that ISPO 2026 took place in Munich." contacts: published: "klattermusen.com (website). No wholesale or retailer-sales email is published on the pages checked." guideline_sample: "marketing@klattermusen.se appears on an application sample page in the internal guidelines. Treat it as unconfirmed for B2B use. Do not guess personal or sales email addresses." ```