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      "content": "---\nbcp_version: \"1.1.1\"\nfile_type: values\nparent: https://registry.brandcontextprotocol.dev/klattermusen-3cd91acf/.well-known/brand.md\nlast_updated: 2026-10-07\n---\n\n# Values\n\n> **Sources.** Klättermusen does not publish a single values page, and the client Visual Guidelines do not contain a values charter. Encoded assembled these principles from About, the durability story, the 50-year interview, the warranty and repair pages (re-read 7 October 2026), and the guideline brand messages. They are not an approved values charter.\n\n## Operating principles\n\n```yaml\nvalues:\n  - name: \"Durability\"\n    meaning: \"The durability story calls it the core value in hindsight: improve the construction, then the material, then keep the equipment serviceable until it wears out.\"\n    source: \"https://www.klattermusen.com/en-us/story-durability-a-core-value/\"\n    tradeoff: \"A longer life asks for repair and for heavier care than a seasonal replacement.\"\n\n  - name: \"Minimum impact, same age as the workshop\"\n    meaning: \"About says the environmental idea is unchanged since 1975: repair until it falls apart, and keep improving constructions. Materials changes are dated: 2006, 2007, 2009, September 2017.\"\n    source: \"https://www.klattermusen.com/en-us/about-us/\"\n    tradeoff: \"Do not drop a new fiber claim that the fabrics pages do not carry.\"\n\n  - name: \"Function with a reason\"\n    meaning: \"Head of Design: every product has a purpose, and every detail has a reason. The inside should show the same care as the outside.\"\n    source: \"https://www.klattermusen.com/en-eu/50-years-of-craftsmanship/\"\n    tradeoff: \"A detail without a job is decoration. They say they are not selling fashion.\"\n\n  - name: \"Keep what works, change what does not\"\n    meaning: \"We don't archive ideas; we evolve them. A 30-year detail stays if it still works.\"\n    source: \"https://www.klattermusen.com/en-eu/50-years-of-craftsmanship/\"\n    tradeoff: \"Heritage is not a costume. Nostalgia does not outrank the current use.\"\n\n  - name: \"Crafted for Life\"\n    meaning: \"The main brand message in the guidelines (8.1), always paired with the logotype. It says what the other principles add up to: equipment made to be kept, used, and repaired for its full practical life.\"\n    source: \"Visual Guidelines 8.1 (client-supplied)\"\n    tradeoff: \"A message, not a warranty term. The warranty covers manufacturing defects during the product's practical life.\"\n\n  - name: \"Premium is confidence, not luxury\"\n    meaning: \"The guidelines define premium as confidence and minimalism, not superfluous and not for bragging.\"\n    source: \"Visual Guidelines 7 Brand Categories (client-supplied)\"\n    tradeoff: \"Restraint over decoration. Let the construction and the dated facts speak.\"\n\n  - name: \"Repair before replace\"\n    meaning: \"The warranty page says they always prefer to repair when possible. Repairs outside warranty are a paid service, with a cost estimate first, through a service partner.\"\n    source: \"https://www.klattermusen.com/en-us/support/repairs/\"\n    tradeoff: \"Repair is not a promise that nothing wears out. Age and harsh use are expected.\"\n```\n\nWhen two principles collide in a sentence, keep durability and the dated environmental fact together, the way Ferrero does: they are design principles, not a choice of one over the other. Safety copy stays inside the heritage message \"Maximum Safety for You / Minimum Impact on Nature\". Do not inflate it into a certified safety claim.\n",
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