{
  "trust_level": "claimed",
  "official_brand_source": false,
  "verification_method": null,
  "verified_domain": null,
  "verified_at": null,
  "verification_last_checked_at": null,
  "verification_expires_at": null,
  "status": "active",
  "customer_handle": "klattermusen-3cd91acf",
  "certification_status": "not_certified",
  "registry_certified": false,
  "certification": null,
  "brand_name": "Klättermusen",
  "response_scope": "full_tree",
  "integrity": {
    "version": 2,
    "publication_id": "acef0055b1c8a5ba0eb8161f5afcde4da5eb0d98df3ea31d299719d6dad90897",
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    "manifest_signature_kid": "v1"
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  "verified": null,
  "schema": "bcp-readable-package-v1",
  "integrity_scope": "publication_manifest",
  "representation": "Derived readable representation; verify signatures against the canonical source files.",
  "canonical_registry_url": "https://registry.brandcontextprotocol.dev/brands/klattermusen-3cd91acf",
  "html_url": "https://registry.encodedbrands.ai/brands/klattermusen-3cd91acf",
  "files": [
    {
      "path": "/.well-known/brand/representation.md",
      "content": "---\nbcp_version: \"1.1.1\"\nfile_type: representation\nparent: https://registry.brandcontextprotocol.dev/klattermusen-3cd91acf/.well-known/brand.md\nlast_updated: 2026-10-07\n---\n\n# Representation\n\n> How to describe Klättermusen and present it visually, based on client guidelines and public pages. This is not approved boilerplate.\n\n## Default description\n\nKlättermusen is a Swedish maker of refined mountaineering equipment. It was founded by climbers in Umeå in 1975, and Klättermusen AB now runs it from Åre. The equipment is built for hard weather: durable, repairable, and made with a smaller impact in mind. It is equipment, not fashion. Brand message: Crafted for Life.\n\n## Audiences\n\n```yaml\naudiences:\n  - name: \"Someone buying gear\"\n    say: \"A partner for your time in the mountains, from an hour's trail run to a month-long expedition. Every detail has a reason.\"\n    avoid: \"A lifestyle label, a drop, or a lifetime promise tied to the buyer's age.\"\n  - name: \"A specialist retailer or buyer\"\n    say: \"Who we are (1975, Umeå, climbers), what is proven (dated materials facts, Cutan, a product lifetime warranty against manufacturing defects), how service works (the retailer handles its customers' claims; Klättermusen supplies a Retailers Service & Repair Form and paid repairs through a service partner).\"\n    avoid: \"Invented margins, MOQs, delivery windows, marketing budgets, co-op funds, or exclusivity. Use marked placeholders.\"\n    visual: \"Core or Premium category. A white field, Blue or Yellow blocks, one accent, black text, the primary logotype with Crafted for Life.\"\n  - name: \"A journalist\"\n    say: \"Cite the year and the page: 2006 organic cotton, bluesign system partner since 2007, 2009 recycled-net nylon in backpacks and the recycling system, September 2017 fluorocarbon-free collection.\"\n    avoid: \"The 2008 PFOA claim (blocked). Current ISPO status. 2020 awards without the trade-press label.\"\n  - name: \"An event or trade-show page\"\n    say: \"Who Klättermusen is and why it is there (12.1). Testing-booth language such as 'Try on and borrow our product'.\"\n    avoid: \"A booth number, a launch date, 'official partner', or a wrong ISPO city.\"\n  - name: \"A designer\"\n    say: \"Use the supplied logotype files, the six-color palette with 60/30/10, Rotis SemiSans Pro for headlines and Rotis II Sans Pro for body, and the symbol as a tinted brand shape.\"\n    avoid: \"Typing the wordmark, Alias Klute, fake Futura Mouse, a black-white-gray-only palette, or white body text on Blue.\"\n```\n\n## Names\n\n- Klättermusen, with ä. \"Klättermusen\" means \"the climbing mouse\", which is why the symbol is a mouse head. The guidelines call the symbol a mouse head (1.2). The translation is Encoded's.\n- Cutan®, bluesign®, Allgrön, Lopt, Gilling: write them as they appear on the site.\n- Color names: write \"Klättermusen Blue\", \"Klättermusen Yellow\", \"Klättermusen Burnt Russet\" when you name tokens.\n\n## What this package is not\n\nIt is not an official brand source, a press license, a font license, a price list, or a confirmation that Klättermusen is at ISPO.\n",
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      "kid": "v1",
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      "html_url": "https://registry.encodedbrands.ai/brands/klattermusen-3cd91acf/files/representation",
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