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      "content": "---\nbcp_version: \"0.7\"\nfile_type: claims\nparent: /.well-known/brand.md\nlast_updated: 2026-07-14\n---\n\n# Claims\n\nAll marketing claims Journeys is authorized to make. Agents generating copy must draw from this file. Do not introduce claims absent from this file.\n\n> **Legal review notice:** Claims below are compiled from available public evidence for owner review. Proof status records evidence and source-confirmation state. It does not constitute legal advice and does not replace review by Legal or the accountable brand owner before use in advertising, packaging, sales, regulated, or comparative contexts.\n\n---\n\n## Approved at launch\n\n```yaml\napproved_at_launch:\n  - claim: \"Journeys opened its first store in Nashville, Tennessee at Rivergate Mall in December 1986.\"\n    tier: default\n    proof_status: approved\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 1986-12-01\n      valid_until: null\n    source_hash: \"03a5eb97627aa9590aa47e46fbd60aeebfd2289c2abd1b43dd1d8b4078f3c7dd\"\n    exact_text: true\n    approved_language: \"Journeys opened its first store in Nashville, Tennessee at Rivergate Mall in December 1986.\"\n    evidence: \"Wikipedia: Journeys (company), retrieved 2026-07-14. Confidence 0.95.\"\n\n  - claim: \"Journeys operates five retail concepts across North America including Journeys, Journeys Kidz, Shi by Journeys, Underground by Journeys and Little Burgundy.\"\n    tier: default\n    proof_status: approved\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2026-07-14\n      valid_until: null\n    source_hash: \"03a5eb97627aa9590aa47e46fbd60aeebfd2289c2abd1b43dd1d8b4078f3c7dd\"\n    exact_text: true\n    approved_language: \"Journeys operates five retail concepts across North America including Journeys, Journeys Kidz, Shi by Journeys, Underground by Journeys and Little Burgundy.\"\n    evidence: \"Wikipedia: Journeys (company), retrieved 2026-07-14. Confidence 0.90. Owner must confirm current concept roster before use; concepts may have been added or retired.\"\n\n  - claim: \"Journeys is a specialty chain retailer, owned by Genesco, of branded fashion footwear and accessories with approximately 940 stores nationwide.\"\n    tier: default\n    proof_status: approved\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2026-01-01\n      valid_until: null\n    source_hash: \"03a5eb97627aa9590aa47e46fbd60aeebfd2289c2abd1b43dd1d8b4078f3c7dd\"\n    exact_text: false\n    approved_language: null\n    evidence: \"Wikipedia: Journeys (company), retrieved 2026-07-14. Store count listed as 940 for 2026. Must be verified against Genesco's latest quarterly filing before publication, as count changes each reporting period.\"\n\n  - claim: \"In 2014, Journeys began its partnership with the Vans Warped Tour, becoming its Presenting Sponsor for its 20th Anniversary tour.\"\n    tier: default\n    proof_status: approved\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2014-01-01\n      valid_until: null\n    source_hash: \"03a5eb97627aa9590aa47e46fbd60aeebfd2289c2abd1b43dd1d8b4078f3c7dd\"\n    exact_text: true\n    approved_language: \"In 2014, Journeys began its partnership with the Vans Warped Tour, becoming its Presenting Sponsor for its 20th Anniversary tour.\"\n    evidence: \"Wikipedia: Journeys (company), retrieved 2026-07-14. Confidence 0.90. Historical fact; does not imply any ongoing or current sponsorship relationship.\"\n\n  - claim: \"In 2015, Journeys became the title sponsor of the Alternative Press Music Awards.\"\n    tier: default\n    proof_status: approved\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2015-01-01\n      valid_until: null\n    source_hash: \"03a5eb97627aa9590aa47e46fbd60aeebfd2289c2abd1b43dd1d8b4078f3c7dd\"\n    exact_text: true\n    approved_language: \"In 2015, Journeys became the title sponsor of the Alternative Press Music Awards.\"\n    evidence: \"Wikipedia: Journeys (company), retrieved 2026-07-14. Confidence 0.90. Historical fact; does not imply any ongoing or current sponsorship relationship.\"\n\n  - claim: \"In 2011, Journeys started the 'Attitude That Cares' community outreach program.\"\n    tier: default\n    proof_status: approved\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2011-01-01\n      valid_until: null\n    source_hash: \"03a5eb97627aa9590aa47e46fbd60aeebfd2289c2abd1b43dd1d8b4078f3c7dd\"\n    exact_text: true\n    approved_language: \"In 2011, Journeys started the 'Attitude That Cares' community outreach program.\"\n    evidence: \"Wikipedia: Journeys (company), retrieved 2026-07-14. Confidence 0.85. Owner should confirm program is still active before referencing in present-tense marketing.\"\n\n  - claim: \"Journeys launched the 'Life on Loud' brand platform in September 2025, calling on younger generations to embrace their style unapologetically.\"\n    tier: default\n    proof_status: approved\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2025-09-15\n      valid_until: null\n    source_hash: \"d2e830727b7b27dc48fc3e9e6e464baa17b6433a03658a1db99b1370712e0b8a\"\n    exact_text: false\n    approved_language: null\n    evidence: \"Marketing Dive, 'Journeys remixes 90s hit for debut of Life on Loud brand platform', published 2025-09-15, retrieved 2026-07-14. Confidence 0.90. Platform created with creative agency Anomaly.\"\n\n  - claim: \"'Life on Loud' launched with a music video reimagining New Radicals' 1998 hit 'You Get What You Give,' set in a shopping mall and starring singer Gus Dapperton.\"\n    tier: default\n    proof_status: approved\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2025-09-15\n      valid_until: null\n    source_hash: \"d2e830727b7b27dc48fc3e9e6e464baa17b6433a03658a1db99b1370712e0b8a\"\n    exact_text: false\n    approved_language: null\n    evidence: \"Marketing Dive, retrieved 2026-07-14. Confidence 0.90. Creative agency: Anomaly. Campaign spans social and digital channels.\"\n```\n\n---\n\n## Requires caveat\n\n```yaml\nrequires_caveat:\n  - claim: \"Journeys has stores in every US state.\"\n    tier: default\n    proof_status: requires_caveat\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: \"[gap]\"\n      valid_until: null\n    source_hash: \"03a5eb97627aa9590aa47e46fbd60aeebfd2289c2abd1b43dd1d8b4078f3c7dd\"\n    exact_text: false\n    approved_language: null\n    caveat: \"No explicit as-of date is provided in the source. Owner must confirm current store coverage before asserting in advertising. Do not present as a current claim without verification against Genesco's latest filing.\"\n    evidence: \"Wikipedia: Journeys (company), retrieved 2026-07-14, citing '$1 billion in sales' and 'stores in every state' without a date. Confidence 0.75.\"\n\n  - claim: \"Journeys has reached $1 billion in sales.\"\n    tier: default\n    proof_status: requires_caveat\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: \"[gap]\"\n      valid_until: null\n    source_hash: \"03a5eb97627aa9590aa47e46fbd60aeebfd2289c2abd1b43dd1d8b4078f3c7dd\"\n    exact_text: false\n    approved_language: null\n    caveat: \"No explicit as-of date is provided in the source for the $1 billion figure. This is a historical milestone marker, not a current annual sales figure. Owner must supply an as-of date and confirm the figure before using in marketing.\"\n    evidence: \"Wikipedia: Journeys (company), retrieved 2026-07-14. Confidence 0.70.\"\n\n  - claim: \"Journeys comparable sales increased 9% year over year in the quarter ended August 2, 2025.\"\n    tier: core\n    proof_status: requires_caveat\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2025-08-02\n      valid_until: 2025-08-02\n    source_hash: \"d2e830727b7b27dc48fc3e9e6e464baa17b6433a03658a1db99b1370712e0b8a\"\n    exact_text: true\n    approved_language: \"Journeys comparable sales increased (as of 2026) 9% year over year during the three-month period ended August 2, 2025.\"\n    caveat: \"This figure is specific to Genesco fiscal Q2 2026 (the quarter ended Aug. 2, 2025). It is a point-in-time metric. The as-of date must accompany any use of this figure. Do not present as a current or ongoing growth rate. Requires Legal or Finance sign-off before use in advertising.\"\n    evidence: \"Marketing Dive, retrieved 2026-07-14, citing Genesco earnings report. Confidence 0.70.\"\n\n  - claim: \"Genesco reported net sales up 4% year over year to $546 million in fiscal Q2 2026 (the quarter ended August 2, 2025).\"\n    tier: core\n    proof_status: requires_caveat\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2025-08-02\n      valid_until: 2025-08-02\n    source_hash: \"d2e830727b7b27dc48fc3e9e6e464baa17b6433a03658a1db99b1370712e0b8a\"\n    exact_text: true\n    approved_language: \"Genesco, parent company to Journeys, reported a net sales increase of 4% year over year to $546 million in the second quarter of its fiscal 2026, for the period ended August 2, 2025.\"\n    caveat: \"Parent company Genesco figure, not a standalone Journeys figure. Period-specific: quarter ended Aug. 2, 2025. The as-of date must accompany any use. Requires Legal or Finance sign-off before use in advertising.\"\n    evidence: \"Marketing Dive, retrieved 2026-07-14, citing Genesco earnings report. Confidence 0.85.\"\n\n  - claim: \"Journeys operates approximately 940 stores across North America (as of 2026).\"\n    tier: default\n    proof_status: requires_caveat\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2026-01-01\n      valid_until: null\n    source_hash: \"03a5eb97627aa9590aa47e46fbd60aeebfd2289c2abd1b43dd1d8b4078f3c7dd\"\n    exact_text: false\n    approved_language: null\n    caveat: \"Store count changes each quarter. Any use must be verified against Genesco's most recent quarterly filing. Include the as-of period when citing a specific number.\"\n    evidence: \"Wikipedia: Journeys (company), retrieved 2026-07-14. Listed as 940 for 2026. Confidence 0.85.\"\n```\n\n---\n\n## Forbidden\n\n```yaml\nforbidden:\n  - claim: \"Journeys comparable sales are up 9% year over year.\"\n    tier: core\n    proof_status: forbidden\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2026-07-14\n      valid_until: null\n    source_hash: \"[gap]\"\n    exact_text: false\n    approved_language: null\n    reason: \"Omits the required as-of date (quarter ended Aug. 2, 2025). The figure is point-in-time and must not be presented as a current, ongoing, or evergreen growth rate.\"\n\n  - claim: \"As of 2026-07-14, journeys currently has 940 stores.\"\n    tier: core\n    proof_status: forbidden\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2026-07-14\n      valid_until: null\n    source_hash: \"[gap]\"\n    exact_text: false\n    approved_language: null\n    reason: \"Store count is period-specific and changes each quarter. 'Currently' is forbidden without verifying against the most recent Genesco filing and including the as-of date.\"\n\n  - claim: \"Journeys is the number one teen footwear retailer.\"\n    tier: core\n    proof_status: forbidden\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2026-07-14\n      valid_until: null\n    source_hash: \"[gap]\"\n    exact_text: false\n    approved_language: null\n    reason: \"No evidence in the packet supports a superlative market-rank claim. No owner confirmation. Do not use without Legal review and supporting substantiation.\"\n\n  - claim: \"Journeys is still a Presenting Sponsor of the Vans Warped Tour.\"\n    tier: core\n    proof_status: forbidden\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2026-07-14\n      valid_until: null\n    source_hash: \"[gap]\"\n    exact_text: false\n    approved_language: null\n    reason: \"The Vans Warped Tour sponsorship is a historical fact dated to 2014. The tour ended in 2018. Any present-tense reference to this sponsorship is false.\"\n\n  - claim: \"Journeys is still the title sponsor of the Alternative Press Music Awards.\"\n    tier: core\n    proof_status: forbidden\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2026-07-14\n      valid_until: null\n    source_hash: \"[gap]\"\n    exact_text: false\n    approved_language: null\n    reason: \"The Alternative Press Music Awards title sponsorship is a historical fact dated to 2015. Any present-tense reference requires owner confirmation of a current active relationship.\"\n```\n\n## Evidence record\n\nThe following attributable source language is preserved because it materially constrains this profile.\n\n### Qualification\n\n> Number of locations940 (2026)\n\nSource: en.wikipedia.org — https://en.wikipedia.org/wiki/Journeys_(company)\n\n### Qualification\n\n> during the three-month period ended Aug. 2\n\nSource: marketingdive.com — https://www.marketingdive.com/news/journeys-remixes-90s-hit-life-on-loud-brand-platform/760027/\n\n### Qualification\n\n> Journeys saw comparable sales increase (as of 2026) 9% YoY during the three-month period ended Aug. 2.\n\nSource: marketingdive.com — https://www.marketingdive.com/news/journeys-remixes-90s-hit-life-on-loud-brand-platform/760027/\n\n## Evidence record\n\nThe following attributable source language is preserved because it materially constrains this profile.\n\n### Qualification\n\n> Journeys saw comparable sales increase 9% YoY during the three-month period ended Aug. 2.\n\nSource: marketingdive.com — https://www.marketingdive.com/news/journeys-remixes-90s-hit-life-on-loud-brand-platform/760027/\n",
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