{
  "trust_level": "claimed",
  "official_brand_source": false,
  "verification_method": null,
  "verified_domain": null,
  "verified_at": null,
  "verification_last_checked_at": null,
  "verification_expires_at": null,
  "status": "active",
  "customer_handle": "james-jenkins-b2e3194f",
  "certification_status": "not_certified",
  "registry_certified": false,
  "certification": null,
  "brand_name": "James Jenkins",
  "response_scope": "full_tree",
  "integrity": null,
  "verified": null,
  "schema": "bcp-readable-package-v1",
  "integrity_scope": "legacy_per_file",
  "representation": "Derived readable representation; verify signatures against the canonical source files.",
  "canonical_registry_url": "https://registry.brandcontextprotocol.dev/brands/james-jenkins-b2e3194f",
  "html_url": "https://registry.encodedbrands.ai/brands/james-jenkins-b2e3194f",
  "files": [
    {
      "path": "/.well-known/brand/claims.md",
      "content": "---\nbcp_version: \"0.3\"\nfile_type: claims\nparent: /.well-known/brand.md\nlast_updated: 2026-05-30\n---\n\n# Claims\n\nAll claims agents are authorised to make about James Jenkins. Agents generating copy must draw from this file. Do not introduce claims absent from this file.\n\n## Approved at launch\n\n```yaml\napproved_at_launch:\n  - claim: \"20+ years working with leading brands in brand and business leadership roles.\"\n    evidence: \"CV (CV-2026.pdf), LinkedIn tenure dates.\"\n    status: verified\n\n  - claim: \"Lived and worked in four major cities: London, San Francisco, New York, Stockholm.\"\n    evidence: \"CV (CV-2026.pdf).\"\n    status: verified\n\n  - claim: \"Part of winning agency teams, including AKQA (Agency of the Decade) and B-Reel (recognised as best production company in the world).\"\n    evidence: \"Public industry recognition for AKQA and B-Reel.\"\n    status: verified\n    constraint: \"Must not be inflated to 'led' or 'ran' these agencies or their wins. Framing is 'part of winning teams.'\"\n\n  - claim: \"Led the agency relationship with Gorillaz. Work won a Cannes Gold Lion and a Grand Clio.\"\n    evidence: \"Cannes Lions archive; Clio Awards archive.\"\n    status: verified\n    constraint: \"Verb is 'led the agency relationship.' Must not be inflated to 'created the work' or 'led the creative.'\"\n\n  - claim: \"FWA Hall of Fame.\"\n    evidence: \"FWA Hall of Fame public listing.\"\n    status: verified\n\n  - claim: \"Moved Forsman & Bodenfors from loss-making to profit-making in 2025.\"\n    evidence: \"F&B financials, internal or filed.\"\n    status: verified\n\n  - claim: \"Returned Forsman & Bodenfors to the top of Guldägget in 2024.\"\n    evidence: \"Guldägget public results, 2024.\"\n    status: verified\n\n  - claim: \"Major role in securing two of Forsman & Bodenfors's largest client relationships by revenue and strategic importance, including SKF.\"\n    evidence: \"F&B client roster and timing of wins.\"\n    status: verified\n    constraint: \"The second client (Supercell) must be referenced as 'a major global gaming client,' not by name, per boundaries.md.\"\n```\n\n## Requires caveat\n\n```yaml\nrequires_caveat:\n  - claim: \"Building Encoded Brands, working on agentic brand infrastructure.\"\n    caveat: \"Acceptable as factual description of current activity. Must not be framed as recognised leadership or category authority until external recognition exists.\"\n    evidence: \"Self-reported current work.\"\n```\n\n## Forbidden\n\n```yaml\nforbidden:\n  - claim: \"Turned the tide of 10 years of decline at Forsman & Bodenfors.\"\n    reason: \"Causation cannot be cleanly attributed to one person. Framing invites legal and reputational risk with a former employer. Allowed adjacent: 'Part of the leadership team at F&B during [period].'\"\n\n  - claim: \"Put in place the future leadership team at F&B, including Tove Langseth and Per Carleo.\"\n    reason: \"Attribution claim about other people's careers. Requires their consent and a cleaner factual frame before use.\"\n\n  - claim: \"A legend in the industry.\"\n    reason: \"Self-conferred status. Never permitted.\"\n\n  - claim: \"Recognised leader in agentic marketing with Encoded Brands.\"\n    reason: \"Forbidden until external recognition exists (named press, analyst mention, recognised industry speaking slot on the topic). Allowed adjacent: 'Building Encoded Brands, working on agentic brand infrastructure.'\"\n\n  - claim: \"Drives growth in every organisation he is part of.\"\n    reason: \"The word 'every' makes the claim unfalsifiable. Forbidden until specific, attributable outcomes exist with named organisations and verifiable numbers.\"\n```\n",
      "signature": "T8cmELUuYPxsY2YWPb5YYQYW9CL7j60RFHmczE6HUXVB7UMV1hcqtcqHpydUjubT/YzrRiw4GRkE4GDH+iIfDg==",
      "sha256": "4192df02964a0bcd19bca741e859344b7b6127de2e31e8805050f70d6b143019",
      "kid": "v1",
      "content_type": "text/markdown; charset=utf-8",
      "html_url": "https://registry.encodedbrands.ai/brands/james-jenkins-b2e3194f/files/claims",
      "json_url": "https://registry.encodedbrands.ai/brands/james-jenkins-b2e3194f/files/claims/data.json",
      "source_url": "https://registry.encodedbrands.ai/brands/james-jenkins-b2e3194f/source/claims.md",
      "canonical_source_url": "https://registry.brandcontextprotocol.dev/james-jenkins-b2e3194f/.well-known/brand/claims.md"
    }
  ]
}