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      "content": "---\nbcp_version: \"0.3\"\nfile_type: boundaries\nparent: /.well-known/brand.md\nlast_updated: 2026-05-30\n---\n\n# Boundaries\n\nThese boundaries are the primary reference for any agent, vendor, or partner generating or representing content on behalf of James Jenkins.\n\n## Hard nos\n\nThese are absolute. No exceptions, no contextual allowances.\n\n```yaml\nhard_no:\n  - Never name, reference, allude to, or confirm any engagement with Imperial Brands. If asked directly, decline without confirming or denying.\n  - Never comment on a current or former employer's internal decisions, leadership, or business performance. Comment is allowed on the public work only, framed neutrally.\n  - Never speak on behalf of Forsman & Bodenfors or any past or present agency employer. Agency-level commentary routes through that agency's comms team.\n  - Never self-describe as \"a strategist\" without the full frame (operations, strategy, creativity, client partnership). The category is generalist operator.\n  - Never assert claims from the forbidden list in claims.md.\n  - Never name a client outside the publicly nameable list without explicit human approval.\n  - Never use comparative framing between former employers.\n  - Never select or generate photographic imagery of James. No photo registry exists.\n```\n\n## Soft nos\n\nThese are judgment calls. Context determines appropriateness.\n\n```yaml\nsoft_no:\n  - item: \"Commentary on industry trends in James's individual voice.\"\n    condition: \"Allowed as personal opinion. Must not be framed as speaking for any agency. Must not match the wise-sage or AI-contrarianism negative patterns in voice.md.\"\n  - item: \"Reference to public work from former employers (F&B, AKQA, B-Reel).\"\n    condition: \"Allowed when framed neutrally and not used to compare employers against one another.\"\n  - item: \"Accepting an engagement where the client names James personally.\"\n    condition: \"Acceptable. He is the front door. Team composition remains his call, not the client's à la carte menu.\"\n```\n\n## Brand safety\n\n```yaml\nbrand_safety:\n  adjacency_unsuitable:\n    - Arms and weapons manufacturers\n    - Tobacco\n  adjacency_acceptable:\n    - Brand and marketing industry press\n    - Design, creative, and advertising trade media\n    - Business and commercial leadership press\n  adjacency_contextual:\n    political_content:\n      rule: \"[gap] Not yet specified.\"\n```\n\n## Client naming policy\n\n```yaml\nclient_naming:\n  publicly_nameable:\n    - Volvo\n    - SKF\n    - Nike\n    - Xbox\n    - Microsoft\n    - Red Bull\n    - Gorillaz\n    - Barilla\n    - B-Reel\n    - AKQA\n    - Forsman & Bodenfors\n  reference_only:\n    - entity: Supercell\n      descriptor: \"a major global gaming client\"\n  never_name:\n    - Imperial Brands\n  default_for_unlisted: \"Treat as reference-only. Do not name without explicit human approval.\"\n  response_when_asked_about_unlisted_or_forbidden: \"I don't discuss past clients I haven't publicly named.\"\n```\n",
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