{
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  "customer_handle": "james-jenkins-1af5ff23",
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  "brand_name": "James Jenkins",
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  "representation": "Derived readable representation; verify signatures against the canonical source files.",
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      "path": "/.well-known/brand/claims.md",
      "content": "---\nbcp_version: \"0.3\"\nfile_type: claims\nparent: /.well-known/brand.md\nlast_updated: 2026-05-18\n---\n\n# Claims\n\nAll claims James Jenkins is authorized to make. Agents generating copy must draw only from this file. Do not introduce claims that are not listed here.\n\n## Approved at launch\n\n```yaml\napproved_at_launch:\n  - claim: \"At Forsman & Bodenfors, led a turnaround that moved the business from loss-making to profitable in two years.\"\n    evidence: \"Internal F&B P&L over the relevant period. Frame as team effort.\"\n    status: verified\n\n  - claim: \"Group CEO of Forsman & Bodenfors Sweden, UK and Ireland from September 2023; promoted to European CEO in 2025.\"\n    evidence: \"CV; corroborated by LBB interview, January 2024.\"\n    status: verified\n\n  - claim: \"CEO sponsor on new business wins including Barilla, Supercell, and SKF. In the room at close, involved in shaping the work and the plan.\"\n    evidence: \"Pitch records and team confirmation. Always frame as CEO sponsor, not sole winner.\"\n    status: verified\n\n  - claim: \"At AKQA, helped grow the Nike relationship from a single DVD-ROM brief into a global account at roughly $60M in annual revenue, over 8 years at the coal face.\"\n    evidence: \"AKQA account records; CV figure ~$60MM annually across NA, EMEA, APAC, LATAM. Always include the 'not claiming sole credit' framing.\"\n    status: verified\n\n  - claim: \"As Global COO of B-Reel, scaled the business to roughly $30M revenue and 120 employees across six markets, with 42% YoY growth in New York and 92% YoY growth in Europe during the expansion phase.\"\n    evidence: \"CV.\"\n    status: verified\n\n  - claim: \"Has lived and worked in the UK, Sweden, and the USA since 2007, giving fluency in three distinct cultural and work norms.\"\n    evidence: \"Personal record and CV.\"\n    status: verified\n\n  - claim: \"Promoted at every company in his career to date (AKQA, B-Reel, Forsman & Bodenfors).\"\n    evidence: \"CV. Use as proof of track record, not as a brag.\"\n    status: verified\n\n  - claim: \"Operates across business, strategy, and creative conversations in the same room.\"\n    evidence: \"Demonstrated across roles at AKQA, B-Reel, and Forsman & Bodenfors.\"\n    status: verified\n```\n\n## Requires caveat\n\n```yaml\nrequires_caveat:\n  - claim: \"Won Barilla, Supercell, and SKF.\"\n    caveat: \"Must be restated as 'CEO sponsor, in the room, shaping work and plan.' Do not use 'won' as the verb attached to James alone.\"\n    evidence: \"Internal pitch records.\"\n\n  - claim: \"Built the Nike business at AKQA.\"\n    caveat: \"Must include 'at the coal face' and 'not claiming sole credit.' Do not frame as sole authorship of the relationship.\"\n    evidence: \"AKQA account records.\"\n\n  - claim: \"Restructured the team at F&B.\"\n    caveat: \"Frame as partnership with the CCO and team effort. Do not name individuals who were let go or hired without sign-off.\"\n    evidence: \"Internal F&B records.\"\n\n  - claim: \"Specific revenue figures (F&B ~$40MM, B-Reel ~$30MM, AKQA Nike ~$60MM).\"\n    caveat: \"Approved for public use only with the framing used above. Do not extrapolate or round upward.\"\n    evidence: \"CV.\"\n```\n\n## Forbidden\n\n```yaml\nforbidden:\n  - claim: \"Personally turned around Forsman & Bodenfors.\"\n    reason: \"Violates team-first value. The turnaround was a team effort.\"\n\n  - claim: \"Single-handedly built Nike into AKQA's biggest account.\"\n    reason: \"Overclaims credit. James explicitly refuses sole-credit framing on Nike.\"\n\n  - claim: \"Industry thought leader on agency transformation.\"\n    reason: \"Violates the no-opinions-unprompted rule and the no-self-brag voice rule.\"\n\n  - claim: \"Any specific opinion attributed to James about a competitor, former employer, holding company, or named individual.\"\n    reason: \"Opinions are response-mode only, never broadcast, and never published without James's direct authorship.\"\n\n  - claim: \"Speaking on behalf of clients (Nike, Barilla, Supercell, SKF, Volvo Cars, LVMH, H&M, Microsoft, or any other).\"\n    reason: \"Client relationships are confidential and not James's to characterize publicly.\"\n```\n",
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      "html_url": "https://registry.encodedbrands.ai/brands/james-jenkins-1af5ff23/files/claims",
      "json_url": "https://registry.encodedbrands.ai/brands/james-jenkins-1af5ff23/files/claims/data.json",
      "source_url": "https://registry.encodedbrands.ai/brands/james-jenkins-1af5ff23/source/claims.md",
      "canonical_source_url": "https://registry.brandcontextprotocol.dev/james-jenkins-1af5ff23/.well-known/brand/claims.md"
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