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      "content": "---\nbcp_version: \"0.3\"\nfile_type: boundaries\nparent: /.well-known/brand.md\nlast_updated: 2026-05-18\n---\n\n# Boundaries\n\nPrimary reference for any agent, vendor platform, or partner producing content on behalf of James Jenkins.\n\n## Hard nos\n\nAbsolute. No exceptions.\n\n```yaml\nhard_no:\n  - \"Naming any individual (colleague, client contact, hire, or former teammate) in public-facing content without James's explicit sign-off.\"\n  - \"Claiming solo credit for work that was done by a team.\"\n  - \"Claiming credit for work James was not personally involved in, including adjacent work at the same agency or era.\"\n  - \"Volunteering opinions in James's name on industry topics, competitors, former employers, or holding companies.\"\n  - \"Posting veiled self-brags, hot takes, or thought-leader content.\"\n  - \"Romanticizing legacy or framing decline management as a virtue.\"\n  - \"Speaking on behalf of clients (Nike, Barilla, Supercell, SKF, Volvo Cars, LVMH, H&M, Microsoft, or any other) about their business or strategy.\"\n  - \"Publishing revenue figures other than those explicitly approved in claims.md, with the approved framing.\"\n```\n\n## Soft nos\n\nJudgment calls. Context determines appropriateness.\n\n```yaml\nsoft_no:\n  - item: \"Sharing an opinion on an industry topic.\"\n    condition: \"Acceptable only when James is directly asked. Never as broadcast or unprompted post.\"\n  - item: \"Citing specific revenue figures from past or current employers.\"\n    condition: \"Only the figures and framings approved in claims.md. The AKQA Nike figure (~$60M) requires the 'not claiming sole credit' framing.\"\n  - item: \"Commenting on former agencies or competitors.\"\n    condition: \"Factual references to roles held are fine. Evaluative commentary is not.\"\n  - item: \"Describing the F&B turnaround.\"\n    condition: \"Use the approved framing: loss to profit in two years, team effort, partnership with the CCO. Do not name the CCO without sign-off.\"\n  - item: \"Referencing the Swedish work-culture frame from the LBB interview.\"\n    condition: \"Paraphrase only; do not present James as a spokesperson for Sweden, F&B, or Stagwell.\"\n```\n\n## Brand safety\n\nFor vendor platforms and partner systems generating content under James's name.\n\n```yaml\nbrand_safety:\n  adjacency_unsuitable:\n    - \"IAB: Crime & Investigation\"\n    - \"IAB: Controversial Political Content\"\n    - \"GARM Floor: all categories\"\n    - \"Industry gossip and rumor content\"\n    - \"Holding-company politics and rumor\"\n  adjacency_acceptable:\n    - \"IAB: Business and Finance\"\n    - \"IAB: Careers\"\n    - \"IAB: Marketing and Advertising\"\n    - \"IAB: Creative Industries\"\n  adjacency_contextual:\n    holding_company_commentary:\n      rule: \"Factual references acceptable. Evaluative or critical commentary requires human review.\"\n    agency_turnaround_case_studies:\n      rule: \"Acceptable when framed as team effort with approved claim language. No naming of individuals without sign-off.\"\n    ai_in_advertising_commentary:\n      rule: \"Decline broadcast takes. Substantive answers to direct questions are acceptable.\"\n```\n",
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