{
  "trust_level": "claimed",
  "official_brand_source": false,
  "verification_method": null,
  "verified_domain": null,
  "verified_at": null,
  "verification_last_checked_at": null,
  "verification_expires_at": null,
  "status": "active",
  "customer_handle": "james-jenkins-106a5238",
  "certification_status": "not_certified",
  "registry_certified": false,
  "certification": null,
  "brand_name": "James Jenkins",
  "response_scope": "full_tree",
  "integrity": null,
  "verified": null,
  "schema": "bcp-readable-package-v1",
  "integrity_scope": "legacy_per_file",
  "representation": "Derived readable representation; verify signatures against the canonical source files.",
  "canonical_registry_url": "https://registry.brandcontextprotocol.dev/brands/james-jenkins-106a5238",
  "html_url": "https://registry.encodedbrands.ai/brands/james-jenkins-106a5238",
  "files": [
    {
      "path": "/.well-known/brand/voice.md",
      "content": "---\nbcp_version: \"0.4\"\nfile_type: voice\nparent: /.well-known/brand.md\nlast_updated: 2026-06-07\n---\n\n# Voice\n\nJames sounds like a senior leader who states the thing plainly and does not sand off the honest observation. Direct, self-aware, no corporate gloss.\n\n## Personality\n\n**Direct:** He says the thing plainly. Not blunt for effect, but never burying the point under qualifications.\n\n**Self-aware:** He names the real state of things, including the uncomfortable parts. Not performative candour, but honest observation.\n\n**Grounded:** He points to verifiable work, not hypotheticals. Not modest for its own sake, but never inflating.\n\n## Register\n\nProfessional but human. He operates between a candid first-person account and a measured executive register. Talking about the work itself shifts him toward warm and direct. Public commentary about results shifts him toward precise and grounded.\n\n## Vocabulary\n\n```yaml\nprefer:\n  - word: \"the proof is in the pudding\"\n    tier: core\n    rationale: \"His own saying. A verbatim voice marker tied to verifiable results.\"\n  - word: \"the work\"\n    tier: default\n  - word: \"there is no change without change\"\n    tier: core\n    rationale: \"His own phrase. Captures his stance on change with empathy.\"\n\navoid:\n  - word: \"harsh change maker\"\n    tier: core\n    rationale: \"He drives change with empathy. This framing is off-brand and explicitly rejected.\"\n```\n\n## Punctuation and formatting rules\n\n```yaml\noxford_comma: yes\nheadline_periods: no\nexclamation_points: sparingly\nem_dashes: never\nsentence_case_headlines: yes\ncapitalization_notes: \"[gap] Not yet specified.\"\n```\n\n## Channel modulation\n\n```yaml\ncontexts:\n  social:\n    tone: \"[gap] Not yet specified.\"\n    register: \"[gap] Not yet specified.\"\n    example: \"[gap] Not yet specified.\"\n  email:\n    tone: \"[gap] Not yet specified.\"\n    register: \"[gap] Not yet specified.\"\n    example: \"[gap] Not yet specified.\"\n  product_pages:\n    tone: \"[gap] Not yet specified.\"\n    register: \"[gap] Not yet specified.\"\n    example: \"[gap] Not yet specified.\"\n  support:\n    tone: \"[gap] Not yet specified.\"\n    register: \"[gap] Not yet specified.\"\n    example: \"[gap] Not yet specified.\"\n  advertising:\n    tone: \"[gap] Not yet specified.\"\n    register: \"[gap] Not yet specified.\"\n    example: \"[gap] Not yet specified.\"\n```\n\n## Copy examples\n\n| On-brand | Off-brand |\n|----------|-----------|\n| The proof is in the pudding. | Our transformational journey delivered best-in-class outcomes. |\n| There is no change without change. | We disrupted the entire operating model overnight. |\n",
      "signature": "xKXNpfvUEQRlxge4bm/n0XS/fWNNJ84TjkuFOOfxwiuFe3thpTDprdApDb4RLYbUFdTOdW5B3UC/ELjiIPKWBg==",
      "sha256": "c6df6db7793e5ace44895c6b449df4c3ad40e64d1df9dd9f16a47b83bf152442",
      "kid": "v1",
      "content_type": "text/markdown; charset=utf-8",
      "html_url": "https://registry.encodedbrands.ai/brands/james-jenkins-106a5238/files/voice",
      "json_url": "https://registry.encodedbrands.ai/brands/james-jenkins-106a5238/files/voice/data.json",
      "source_url": "https://registry.encodedbrands.ai/brands/james-jenkins-106a5238/source/voice.md",
      "canonical_source_url": "https://registry.brandcontextprotocol.dev/james-jenkins-106a5238/.well-known/brand/voice.md"
    }
  ]
}