{
  "trust_level": "claimed",
  "official_brand_source": false,
  "verification_method": null,
  "verified_domain": null,
  "verified_at": null,
  "verification_last_checked_at": null,
  "verification_expires_at": null,
  "status": "active",
  "customer_handle": "houlihan-lokey-f12a9db6",
  "certification_status": "not_certified",
  "registry_certified": false,
  "certification": null,
  "brand_name": "Houlihan Lokey",
  "response_scope": "full_tree",
  "integrity": {
    "version": 2,
    "publication_id": "baef888dc761fe577d0c15b3660590342cae69c3a948d9ab35fd97132ee1539e",
    "revision_id": "d0c1dad4-f5eb-48f6-abcb-b6f8a2055b3c",
    "manifest_sha256": "9e480f1edfc01f4b632cadc576c0a10acea343f9cc24b5d57cb580a758c9713f",
    "manifest_signature": "IY+Ts0Ag9TO2BZb6sv+eeSKAAarjhRjcX+L+SJHD382qELc1xAZtbEfHjODVIg+qSs2+LwScStEOFRELB4ZSDA==",
    "manifest_signature_kid": "v1"
  },
  "verified": null,
  "schema": "bcp-readable-package-v1",
  "integrity_scope": "publication_manifest",
  "representation": "Derived readable representation; verify signatures against the canonical source files.",
  "canonical_registry_url": "https://registry.brandcontextprotocol.dev/brands/houlihan-lokey-f12a9db6",
  "html_url": "https://registry.encodedbrands.ai/brands/houlihan-lokey-f12a9db6",
  "files": [
    {
      "path": "/.well-known/brand/voice/anti-ai.md",
      "content": "---\nbcp_version: \"0.8\"\nfile_type: anti_ai\nparent: https://registry.brandcontextprotocol.dev/houlihan-lokey-f12a9db6/.well-known/brand.md\nlast_updated: 2026-09-08\n---\n\n# Anti-AI voice guardrails\n\nApply these brand-specific rules in addition to general editorial review. They are inferred from Houlihan Lokey's public corpus and have not been confirmed by the firm.\n\n```yaml\ncommunity_reference:\n  - url: \"https://github.com/Brand-Context-Protocol/spec\"\n    rationale: \"BCP is the directly relevant community-maintained reference. Until it publishes a canonical general anti-AI list, use these brand-specific additions with ordinary editorial review.\"\n\nbrand_additions:\n  - pattern: \"In today's rapidly evolving landscape\"\n    type: opener\n    rationale: \"Generic scene-setting delays the client issue and sounds unlike the firm's direct headlines.\"\n  - pattern: \"navigate the complexities of\"\n    type: phrase\n    rationale: \"Overused advisory filler; name the actual transaction, market, or decision.\"\n  - pattern: \"unlock value\"\n    type: phrase\n    rationale: \"Too abstract on its own; specify the strategic or financial objective and avoid promising an outcome.\"\n  - pattern: \"unparalleled expertise\"\n    type: phrase\n    rationale: \"Unsupported superiority language. Use a dated ranking, team credential, or relevant experience instead.\"\n  - pattern: \"seamless end-to-end solutions\"\n    type: phrase\n    rationale: \"Generic vendor language obscures the exact advisory service.\"\n  - pattern: \"trusted partner on your journey\"\n    type: phrase\n    rationale: \"The relationship idea is on-brand, but this construction is vague and sentimental.\"\n  - pattern: \"not just X, but Y\"\n    type: structure\n    rationale: \"A predictable AI contrast. State the more important point directly.\"\n  - pattern: \"Whether you're...\"\n    type: opener\n    rationale: \"Broad audience rollups weaken the firm's sector- and situation-specific posture.\"\n  - pattern: \"Let's shape the future together\"\n    type: closer\n    rationale: \"Generic inspiration is weaker than a concrete next step or contact.\"\n  - pattern: \"world-class, best-in-class, market-leading\"\n    type: phrase\n    rationale: \"Do not stack prestige terms. Each comparative claim requires a defined scope and source.\"\n  - pattern: \"dealmakers\"\n    type: word\n    rationale: \"Can sound self-congratulatory; prefer advisors, professionals, or the specific team.\"\n  - pattern: \"certainty\"\n    type: word\n    rationale: \"Financial advisory can improve decisions but cannot remove market, execution, legal, or valuation risk.\"\n```\n\n## Structural checks\n\n- Do not open with a macro trend unless it materially changes the client's decision.\n- Do not use three consecutive abstract nouns when a concrete action or constituency will do.\n- Do not repeat the same claim in the headline, first sentence, and closing.\n- Do not conclude with an inspirational slogan when the next step is a contact, meeting, filing, or source.\n- Do not write from a fictional first-person banker or client perspective.\n- Do not create quotations, client praise, deal details, awards, or rankings.\n- Do not convert a public-source observation into a firm-wide rule without marking it as inferred.\n",
      "signature": "X9eLYANNMU/JJWga0ZFq6Q6mlUFcRatJnko7ipmDOjAx8P71eky/pD1PjLOnlKZdepnbz97kSLJDIX7hLj40BQ==",
      "sha256": "8262c756b270d0a9bcd4e01bb69a0338152d9dc0a6326ef7428ccdc859d7b32d",
      "kid": "v1",
      "content_type": "text/markdown; charset=utf-8",
      "html_url": "https://registry.encodedbrands.ai/brands/houlihan-lokey-f12a9db6/files/voice/anti-ai",
      "json_url": "https://registry.encodedbrands.ai/brands/houlihan-lokey-f12a9db6/files/voice/anti-ai/data.json",
      "source_url": "https://registry.encodedbrands.ai/brands/houlihan-lokey-f12a9db6/source/voice/anti-ai.md",
      "canonical_source_url": "https://registry.brandcontextprotocol.dev/houlihan-lokey-f12a9db6/.well-known/brand/voice/anti-ai.md"
    }
  ]
}