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      "content": "---\nbcp_version: \"0.7\"\nfile_type: visual\nparent: /.well-known/brand.md\nlast_updated: 2026-07-30\n---\n\n# Visual\n\nThe brand's visual identity is preserved below as machine-readable tokens and practical usage rules.\n\n## Logo\n\n```yaml\nlogo:\n  primary:\n    description: Primary logo asset detected from customer-provided surfaces.\n    variants:\n      - format: png\n        url: \"https://www.highcaliberai.com/assets/logo-CwEx5ogu.png\"\n        sha256: 514d70a2fded4ce931cfc27b6523a1adc00e714ab3d540ec6325f722597c343e\n        purpose: \"Fetched from the customer's published brand surface.\"\n```\n\n## Logo usage\n\n```yaml\nlogo_usage:\n  clear_space:\n    rule: Keep clear space around the logo at least equal to the height of its core mark.\n    machine_value:\n      unit: x-height\n      multiplier: 1.0\n  minimum_size:\n    digital_px: 24\n  approved_backgrounds:\n    - type: solid_color\n      color_token: background\n      note: Default light surface when contrast is sufficient.\n    - type: solid_color\n      color_token: surface-inverse\n      note: Inverse surface when a light or reversed variant is available.\n  forbidden_backgrounds:\n    - type: gradient\n      note: Do not place the logo over decorative gradients unless brand guidelines explicitly allow it.\n    - type: patterned\n      note: Patterned backgrounds reduce legibility.\n  forbidden_modifications:\n    - stretch\n    - rotate\n    - recolor\n    - drop_shadow\n    - glow\n    - outline\n    - crop\n    - container_shape\n    - animate\n```\n\n## Color\n\n```yaml\ncolor:\n  tokens:\n    neutral_1:\n      hex: \"#000000\"\n      role: neutral\n      description: \"colors extracted from customer source material.\"\n    neutral_2:\n      hex: \"#FFFFFF\"\n      role: neutral\n      description: \"colors extracted from customer source material.\"\n    neutral_3:\n      hex: \"#3F3F3F\"\n      role: neutral\n      description: \"colors extracted from customer source material.\"\n    neutral_4:\n      hex: \"#E8E8E8\"\n      role: neutral\n      description: \"colors extracted from customer source material.\"\n    accent:\n      hex: \"#E3161D\"\n      role: primary\n      description: \"accent extracted from customer source material.\"\n    background:\n      hex: \"#FAFAFA\"\n      role: surface\n      description: \"background extracted from customer source material.\"\n  approved_pairs:\n    []\n  forbidden_pairs:\n    - foreground: accent\n      background: background\n      reason: Use only if contrast testing passes for the actual type size.\n```\n\n## Typography\n\n```yaml\ntypography:\n  families:\n    sora:\n      family: Sora\n      fallback_stack: [\"Helvetica Neue\", \"Arial\", \"sans-serif\"]\n      weights: [600, 700]\n      styles: [\"normal\"]\n      source: \"customer site extraction\"\n    inter:\n      family: Inter\n      fallback_stack: [\"Helvetica Neue\", \"Arial\", \"sans-serif\"]\n      weights: [400]\n      styles: [\"normal\"]\n      source: \"Google Fonts or public web font\"\n  roles:\n    display: sora\n    body: inter\n    ui: inter\n```\n\n## Layout and components\n\n```yaml\nelevation:\n  shadows:\n    - \"rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px\"\nspacing:\n  scale_px: [6, 16, 32, 48, 64]\ncomponents:\n  buttons:\n    - background: \"#e3161d\"\n      color: \"#ffffff\"\n      radius_px: 8\n      padding_px: [12, 24]\n      font_weight: 600\n    - background: \"#f5f5f5\"\n      color: \"#1f1f1f\"\n      radius_px: 8\n      padding_px: [12, 24]\n      font_weight: 600\n    - background: \"transparent\"\n      color: \"#1f1f1f\"\n      radius_px: 0\n      padding_px: [0, 0]\n      font_weight: 400\nsource: Observed from the site's live CSS, not a declared design system. Verify against your canonical tokens.\n```\n\n## Imagery\n\n```yaml\nimagery:\n  photographic_style: |\n    Use concrete, brand-owned imagery when available. Avoid generic stock,\n    abstract AI motifs, and visuals that contradict the extracted identity.\n  illustration_style: |\n    Keep illustration subordinate to the brand system. Use only when it\n    clarifies the message better than photography or product evidence.\n  iconography_style: |\n    Follow the brand's existing mark, stroke, and geometry cues. Do not invent\n    decorative symbols without a human-approved precedent.\n  forbidden_treatments:\n    - generic AI iconography\n    - decorative gradients behind text\n    - stock business-meeting photography\n```\n",
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