{ "trust_level": "claimed", "official_brand_source": false, "verification_method": null, "verified_domain": null, "verified_at": null, "verification_last_checked_at": null, "verification_expires_at": null, "status": "active", "customer_handle": "firefox-8df36a3b", "certification_status": "not_certified", "registry_certified": false, "certification": null, "brand_name": "Firefox", "response_scope": "full_tree", "integrity": { "version": 2, "publication_id": "c10204b24f515d7112f41e4f7df592949cee39b7ca9af6f6918282f586073708", "revision_id": "795602e4-61d9-46aa-8740-18553b488581", "manifest_sha256": "85e6acb906fbb7688894f2a5c200b6f3c2fd45a31819fe5953c717a645d7dec0", "manifest_signature": "fIjPaqcFAt/B4E1rhCU4ROW/zBpTCT8uWxYyfA3BGD9FHnk7wBn55yAcFE4l4gyiLGsL0MUiTFm9Znl+l1R5CA==", "manifest_signature_kid": "v1" }, "verified": null, "schema": "bcp-readable-package-v1", "integrity_scope": "publication_manifest", "representation": "Derived readable representation; verify signatures against the canonical source files.", "canonical_registry_url": "https://registry.brandcontextprotocol.dev/brands/firefox-8df36a3b", "html_url": "https://registry.encodedbrands.ai/brands/firefox-8df36a3b", "files": [ { "path": "/.well-known/brand/voice/anti-ai.md", "content": "---\nbcp_version: \"1.1.1\"\nfile_type: anti_ai\nparent: https://registry.brandcontextprotocol.dev/firefox-8df36a3b/.well-known/brand.md\nlast_updated: 2026-09-14\n---\n\n# Anti-AI Voice\n\nApply the community baseline and every brand addition below before generating or approving copy. Prefer plain, specific, confident sentences.\n\n```yaml\ncommunity_reference:\n - url: \"https://encodedbrands.ai/.well-known/brand/voice/anti-ai.md\"\n rationale: \"Encoded Brands maintains a live baseline of common machine-written language patterns.\"\n\nbrand_additions:\n - type: structure\n pattern: \"em dashes used as a default sentence hinge\"\n rationale: \"They create a polished model cadence instead of plain brand speech.\"\n example: \"A better platform — built for everyone — starts here.\"\n - type: phrase\n pattern: \"hollow announcement enthusiasm\"\n rationale: \"Phrases such as “thrilled,” “excited to announce,” and “we can’t wait” replace information with synthetic emotion.\"\n example: \"We’re thrilled to announce an exciting new chapter.\"\n - type: closer\n pattern: \"generic invitation closers\"\n rationale: \"Closers such as “experience everything we have to offer” and “join our growing community” say nothing specific.\"\n example: \"Join our growing community and experience everything we have to offer.\"\n - type: word\n pattern: \"revolutionize, unlock, leverage, game-changing, seamless, premium, cutting-edge\"\n rationale: \"These are generic marketing shortcuts. Replace each with the concrete feature, decision, or outcome.\"\n example: \"Unlock a seamless, game-changing creator experience.\"\n - type: structure\n pattern: \"parallel construction as filler (not just X but Y, from X to Y, whether X or Y)\"\n rationale: \"Two-beat escalations that sound comprehensive but rarely carry real contrast or range. Models overuse them to simulate depth.\"\n example: \"Not just a tool, but a movement. From startups to enterprises.\"\n - type: structure\n pattern: \"negation-then-correction (it's not about X, it's about Y)\"\n rationale: \"A structure where the negation is filler. The correction is the point; the setup is padding that models lean on.\"\n example: \"It's not about features, it's about outcomes.\"\n - type: phrase\n pattern: \"filler transitions (at the end of the day, let that sink in)\"\n rationale: \"Throat-clearing idioms that add no information before the actual point. If the point is strong, it stands alone.\"\n example: \"At the end of the day, let that sink in.\"\n - type: word\n pattern: \"fast\"\n rationale: \"This term appears in voice.md as off-brand. Use the concrete, brand-specific alternative recorded there.\"\n example: \"Generic copy using “fast” without proof or specificity.\"\n - type: word\n pattern: \"safe\"\n rationale: \"This term appears in voice.md as off-brand. Use the concrete, brand-specific alternative recorded there.\"\n example: \"Generic copy using “safe” without proof or specificity.\"\n - type: word\n pattern: \"we never sell your data\"\n rationale: \"This term appears in voice.md as off-brand. Use the concrete, brand-specific alternative recorded there.\"\n example: \"Generic copy using “we never sell your data” without proof or specificity.\"\n - type: word\n pattern: \"firefox blocks all tracking\"\n rationale: \"This term appears in voice.md as off-brand. Use the concrete, brand-specific alternative recorded there.\"\n example: \"Generic copy using “firefox blocks all tracking” without proof or specificity.\"\n - type: word\n pattern: \"completely anonymous\"\n rationale: \"This term appears in voice.md as off-brand. Use the concrete, brand-specific alternative recorded there.\"\n example: \"Generic copy using “completely anonymous” without proof or specificity.\"\n - type: word\n pattern: \"zero telemetry\"\n rationale: \"This term appears in voice.md as off-brand. Use the concrete, brand-specific alternative recorded there.\"\n example: \"Generic copy using “zero telemetry” without proof or specificity.\"\n - type: word\n pattern: \"peace of mind\"\n rationale: \"This term appears in voice.md as off-brand. Use the concrete, brand-specific alternative recorded there.\"\n example: \"Generic copy using “peace of mind” without proof or specificity.\"\n - type: word\n pattern: \"user experience\"\n rationale: \"This term appears in voice.md as off-brand. Use the concrete, brand-specific alternative recorded there.\"\n example: \"Generic copy using “user experience” without proof or specificity.\"\n - type: word\n pattern: \"data breach\"\n rationale: \"This term appears in voice.md as off-brand. Use the concrete, brand-specific alternative recorded there.\"\n example: \"Generic copy using “data breach” without proof or specificity.\"\n```\n", "signature": "B/K9yuDTdpYnepA/ztJLyTYB0ZsVznBkV8+syhRmYp1+tQoQeFk+drSbjouovrCcwp754a2tJA2ezpdNewEZDw==", "sha256": "b666804f92534e48fbe54a3d8e71258ba2085a7e58912855b9325b97d4b37ce0", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/firefox-8df36a3b/files/voice/anti-ai", "json_url": "https://registry.encodedbrands.ai/brands/firefox-8df36a3b/files/voice/anti-ai/data.json", "source_url": "https://registry.encodedbrands.ai/brands/firefox-8df36a3b/source/voice/anti-ai.md", "canonical_source_url": "https://registry.brandcontextprotocol.dev/firefox-8df36a3b/.well-known/brand/voice/anti-ai.md" } ] }