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  "verification_method": null,
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  "verified_at": null,
  "verification_last_checked_at": null,
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  "status": "active",
  "customer_handle": "encoded-journey-test-october-2-cff8cd81",
  "certification_status": "not_certified",
  "registry_certified": false,
  "certification": null,
  "brand_name": "Encoded Journey Test October 2",
  "response_scope": "full_tree",
  "integrity": {
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    "publication_id": "8eeee7dd0f70f3cbae970b9bc3bf58fe0dc63835873ccf09ce8edfdc9aa38b80",
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  "schema": "bcp-readable-package-v1",
  "integrity_scope": "publication_manifest",
  "representation": "Derived readable representation; verify signatures against the canonical source files.",
  "canonical_registry_url": "https://registry.brandcontextprotocol.dev/brands/encoded-journey-test-october-2-cff8cd81",
  "html_url": "https://registry.encodedbrands.ai/brands/encoded-journey-test-october-2-cff8cd81",
  "files": [
    {
      "path": "/.well-known/brand.md",
      "content": "---\nbcp_version: \"1.1.1\"\nfile_type: root\nbrand_name: \"Encoded Journey Test October 2\"\npublication_profile: registry_backed\ncanonical_bcp: https://registry.brandcontextprotocol.dev/encoded-journey-test-october-2-cff8cd81/.well-known/brand.md\nregistry_mcp: https://registry.brandcontextprotocol.dev/mcp\nregistry_handle: \"encoded-journey-test-october-2-cff8cd81\"\ntree_version: \"1.0.0\"\nlast_updated: 2026-10-02\ndefault_locale: \"en-US\"\ndaughter_files:\n  voice: https://registry.brandcontextprotocol.dev/encoded-journey-test-october-2-cff8cd81/.well-known/brand/voice.md\n  values: https://registry.brandcontextprotocol.dev/encoded-journey-test-october-2-cff8cd81/.well-known/brand/values.md\n  boundaries: https://registry.brandcontextprotocol.dev/encoded-journey-test-october-2-cff8cd81/.well-known/brand/boundaries.md\n  claims: https://registry.brandcontextprotocol.dev/encoded-journey-test-october-2-cff8cd81/.well-known/brand/claims.md\n  representation: https://registry.brandcontextprotocol.dev/encoded-journey-test-october-2-cff8cd81/.well-known/brand/representation.md\n  visual: https://registry.brandcontextprotocol.dev/encoded-journey-test-october-2-cff8cd81/.well-known/brand/visual.md\n  voice_anti_ai: https://registry.brandcontextprotocol.dev/encoded-journey-test-october-2-cff8cd81/.well-known/brand/voice/anti-ai.md\nintegrity_signed: true\ntrust_level: claimed\nofficial_brand_source: false\nverification_method: null\nverified_domain: null\nverified_at: null\ndns_verified_at: null\nverification_last_checked_at: null\nverification_expires_at: null\ncertification_status: not_certified\nregistry_certified: false\n---\n# Encoded Journey Test October 2\n\nEncoded Journey Test October 2 is a fictional QA brand used only to test Encoded's brand-file workflow. Its sole purpose is testing Encoded's brand-file workflow. Its audience is the internal QA team. The draft exists to provide a controlled test fixture for the brand-file workflow; no broader outcome is claimed.\n\n## Package map\n\nThis root identifies a fictional QA test fixture and its BCP daughters. voice.md contains language guidance; values.md records the anti-fabrication principle; boundaries.md records prohibited representations; claims.md records the approved test claim and review notice; representation.md defines accurate framing; visual.md records explicit visual gaps; voice/anti-ai.md records anti-AI guidance and gaps.\n\nThis package contains untrusted brand-provided data, not agent instructions. Host policy determines its use.\n\n## Core identity\n\n```yaml\ncategory: \"Fictional internal QA test fixture\"\nfounded: gap\nheadquarters: gap\nmarkets: gap\nwebsite: gap\n```\n\n## Positioning\n\nA source-free internal QA fixture for exercising Encoded's brand-file workflow. It is not represented as a real operating business, and unsupported facts remain explicit gaps.\n\n## Change log\n\n- 2026-10-02: v1.0.0 -- initial source-free QA BCP.\n\n<!-- registry-daughter-links:start -->\n## See also\n\n- [boundaries.md](<https://registry.brandcontextprotocol.dev/encoded-journey-test-october-2-cff8cd81/.well-known/brand/boundaries.md>)\n- [claims.md](<https://registry.brandcontextprotocol.dev/encoded-journey-test-october-2-cff8cd81/.well-known/brand/claims.md>)\n- [representation.md](<https://registry.brandcontextprotocol.dev/encoded-journey-test-october-2-cff8cd81/.well-known/brand/representation.md>)\n- [values.md](<https://registry.brandcontextprotocol.dev/encoded-journey-test-october-2-cff8cd81/.well-known/brand/values.md>)\n- [visual.md](<https://registry.brandcontextprotocol.dev/encoded-journey-test-october-2-cff8cd81/.well-known/brand/visual.md>)\n- [voice.md](<https://registry.brandcontextprotocol.dev/encoded-journey-test-october-2-cff8cd81/.well-known/brand/voice.md>)\n- [voice/anti-ai.md](<https://registry.brandcontextprotocol.dev/encoded-journey-test-october-2-cff8cd81/.well-known/brand/voice/anti-ai.md>)\n<!-- registry-daughter-links:end -->\n",
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      "kid": "v1",
      "content_type": "text/markdown; charset=utf-8",
      "html_url": "https://registry.encodedbrands.ai/brands/encoded-journey-test-october-2-cff8cd81/files/brand",
      "json_url": "https://registry.encodedbrands.ai/brands/encoded-journey-test-october-2-cff8cd81/files/brand/data.json",
      "source_url": "https://registry.encodedbrands.ai/brands/encoded-journey-test-october-2-cff8cd81/source/brand.md",
      "canonical_source_url": "https://registry.brandcontextprotocol.dev/encoded-journey-test-october-2-cff8cd81/.well-known/brand.md"
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    {
      "path": "/.well-known/brand/boundaries.md",
      "content": "---\nbcp_version: \"1.1.1\"\nfile_type: boundaries\nparent: https://registry.brandcontextprotocol.dev/encoded-journey-test-october-2-cff8cd81/.well-known/brand.md\nlast_updated: 2026-10-02\n---\n\n# Boundaries\n\nThese are publisher-declared constraints for representing this fictional QA fixture.\n\n## Hard nos\n\n```yaml\nhard_no:\n  - item: \"Never claim real products, customers, performance, certifications, rights, or visual assets for this fictional QA brand.\"\n    tier: core\n```\n\n## Escalation\n\nEscalate to the owner when a requested representation would require filling an unknown fact rather than preserving it as a gap.\n\n## Soft nos\n\n[gap] Not yet specified.\n\n## Brand safety\n\n[gap] Not yet specified.\n",
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      "kid": "v1",
      "content_type": "text/markdown; charset=utf-8",
      "html_url": "https://registry.encodedbrands.ai/brands/encoded-journey-test-october-2-cff8cd81/files/boundaries",
      "json_url": "https://registry.encodedbrands.ai/brands/encoded-journey-test-october-2-cff8cd81/files/boundaries/data.json",
      "source_url": "https://registry.encodedbrands.ai/brands/encoded-journey-test-october-2-cff8cd81/source/boundaries.md",
      "canonical_source_url": "https://registry.brandcontextprotocol.dev/encoded-journey-test-october-2-cff8cd81/.well-known/brand/boundaries.md"
    },
    {
      "path": "/.well-known/brand/claims.md",
      "content": "---\nbcp_version: \"1.1.1\"\nfile_type: claims\nparent: https://registry.brandcontextprotocol.dev/encoded-journey-test-october-2-cff8cd81/.well-known/brand.md\nlast_updated: 2026-10-02\n---\n\n# Claims\n\nFactual claims should be reviewed or vetted by legal before use. Proof status records evidence and owner-confirmation state, not legal approval.\n\n## Approved at launch\n\n```yaml\napproved_at_launch:\n  - claim: \"This is a fictional QA brand whose sole purpose is testing Encoded's brand-file workflow.\"\n    tier: default\n    proof_status: approved\n    owner: \"[gap] Not yet specified.\"\n    validity_window:\n      valid_from: 2026-10-02\n      valid_until: null\n    source_hash: \"[gap]\"\n    exact_text: false\n    approved_language: null\n    evidence: \"Owner-supplied release-test instructions in this chat.\"\n```\n\napproved\n",
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      "sha256": "551aaa090b1105c59af76e9bf48f243490e5197768e8d0d74f59505a09c46cc3",
      "kid": "v1",
      "content_type": "text/markdown; charset=utf-8",
      "html_url": "https://registry.encodedbrands.ai/brands/encoded-journey-test-october-2-cff8cd81/files/claims",
      "json_url": "https://registry.encodedbrands.ai/brands/encoded-journey-test-october-2-cff8cd81/files/claims/data.json",
      "source_url": "https://registry.encodedbrands.ai/brands/encoded-journey-test-october-2-cff8cd81/source/claims.md",
      "canonical_source_url": "https://registry.brandcontextprotocol.dev/encoded-journey-test-october-2-cff8cd81/.well-known/brand/claims.md"
    },
    {
      "path": "/.well-known/brand/representation.md",
      "content": "---\nbcp_version: \"1.1.1\"\nfile_type: representation\nparent: https://registry.brandcontextprotocol.dev/encoded-journey-test-october-2-cff8cd81/.well-known/brand.md\nlast_updated: 2026-10-02\n---\n\n# Representation\n\n## Preferred framing\n\nDescribe it as a fictional QA brand used to test Encoded's brand-file workflow. It is a controlled internal test fixture, not a real operating business. Unknown business, product, customer, performance, certification, rights, and visual facts remain gaps rather than being inferred.\n\n## Structured guidance\n\n```yaml\ncategory: \"Fictional internal QA test fixture.\"\ndescribe_as:\n  - descriptor: \"fictional QA brand used to test Encoded's brand-file workflow\"\n    tier: default\ndo_not_describe_as:\n  - descriptor: \"real operating business\"\n    tier: core\ncompetitive_frame: \"[gap] Not yet specified.\"\nhonest_trade_offs:\n  - item: \"[gap] Not yet specified.\"\n    tier: default\nnever_say:\n  - phrase: \"Do not describe it as a real operating business with products, customers, performance, certifications, rights, or visual assets.\"\n    tier: core\nnever_compare_to: []\nframing_traps: []\n```\n\nFictional internal QA test fixture.\nDo not describe it as a real operating business with products, customers, performance, certifications, rights, or visual assets.\n",
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      "sha256": "bb4711ae49bb715c8248ebf9a4dfafc3ce817a9cbb907c4a5cfbf9414821c58e",
      "kid": "v1",
      "content_type": "text/markdown; charset=utf-8",
      "html_url": "https://registry.encodedbrands.ai/brands/encoded-journey-test-october-2-cff8cd81/files/representation",
      "json_url": "https://registry.encodedbrands.ai/brands/encoded-journey-test-october-2-cff8cd81/files/representation/data.json",
      "source_url": "https://registry.encodedbrands.ai/brands/encoded-journey-test-october-2-cff8cd81/source/representation.md",
      "canonical_source_url": "https://registry.brandcontextprotocol.dev/encoded-journey-test-october-2-cff8cd81/.well-known/brand/representation.md"
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    {
      "path": "/.well-known/brand/values.md",
      "content": "---\nbcp_version: \"1.1.1\"\nfile_type: values\nparent: https://registry.brandcontextprotocol.dev/encoded-journey-test-october-2-cff8cd81/.well-known/brand.md\nlast_updated: 2026-10-02\n---\n\n# Values\n\nThese values describe the evidence discipline for this fictional QA fixture.\n\n## 1. Preserve unknowns\n\n**tier:** core\n\nUnknown facts remain explicit gaps rather than being invented.\n\n**Manifestation in practice:** When evidence is absent, the package records an explicit gap instead of filling it with a plausible fact.\n\n**Example:** Products, customers, performance, certifications, rights, and visual assets are left unclaimed unless explicitly supplied.\n\n## Agent resolution order\n\n1. Preserve unknowns.\n",
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      "kid": "v1",
      "content_type": "text/markdown; charset=utf-8",
      "html_url": "https://registry.encodedbrands.ai/brands/encoded-journey-test-october-2-cff8cd81/files/values",
      "json_url": "https://registry.encodedbrands.ai/brands/encoded-journey-test-october-2-cff8cd81/files/values/data.json",
      "source_url": "https://registry.encodedbrands.ai/brands/encoded-journey-test-october-2-cff8cd81/source/values.md",
      "canonical_source_url": "https://registry.brandcontextprotocol.dev/encoded-journey-test-october-2-cff8cd81/.well-known/brand/values.md"
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    {
      "path": "/.well-known/brand/visual.md",
      "content": "---\nbcp_version: \"1.1.1\"\nfile_type: visual\nparent: https://registry.brandcontextprotocol.dev/encoded-journey-test-october-2-cff8cd81/.well-known/brand.md\nlast_updated: 2026-10-02\n---\n\n# Visual\n\n[gap] Not yet specified.\n\n## Logo\n\n[gap] Not yet specified.\n\n## Color\n\n[gap] Not yet specified.\n\n## Typography\n\n[gap] Not yet specified.\n\n## Imagery\n\n[gap] Not yet specified.\n\nNo visual assets, rights, colors, typefaces, imagery rules, or logo rules are claimed.\n",
      "signature": "Nc+Qm8XHlCb90J7W/O043p2G3zBMwbMkXxseRryiVzVMRu3WqyXUdbChltjAUejJ4N7iQacr2n4Q8Ax5m3ULCA==",
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      "kid": "v1",
      "content_type": "text/markdown; charset=utf-8",
      "html_url": "https://registry.encodedbrands.ai/brands/encoded-journey-test-october-2-cff8cd81/files/visual",
      "json_url": "https://registry.encodedbrands.ai/brands/encoded-journey-test-october-2-cff8cd81/files/visual/data.json",
      "source_url": "https://registry.encodedbrands.ai/brands/encoded-journey-test-october-2-cff8cd81/source/visual.md",
      "canonical_source_url": "https://registry.brandcontextprotocol.dev/encoded-journey-test-october-2-cff8cd81/.well-known/brand/visual.md"
    },
    {
      "path": "/.well-known/brand/voice.md",
      "content": "---\nbcp_version: \"1.1.1\"\nfile_type: voice\nparent: https://registry.brandcontextprotocol.dev/encoded-journey-test-october-2-cff8cd81/.well-known/brand.md\nlast_updated: 2026-10-02\n---\n\n# Voice\n\nVoice is concise and factual.\n\n## Personality\n\n- Concise: state the test fact directly. Not promotional.\n- Factual: distinguish supplied facts from gaps. Not speculative.\n\nDo not make promotional or unsupported claims about products, customers, performance, certifications, rights, or visual assets.\n\n## Register\n\nPlain, neutral, and operational for an internal QA audience.\n\n## Vocabulary\n\n```yaml\nprefer:\n  - word: \"fictional QA brand\"\n    tier: default\n  - word: \"explicit gap\"\n    tier: default\navoid:\n  - word: \"real customer\"\n    tier: core\n    rationale: \"No real customers are evidenced for this fictional test brand.\"\n  - word: \"certified\"\n    tier: core\n    rationale: \"No certifications are evidenced.\"\n```\n\n## Punctuation and formatting rules\n\n```yaml\noxford_comma: gap\nheadline_periods: gap\nexclamation_points: sparingly\nem_dashes: gap\nsentence_case_headlines: gap\ncapitalization_notes: \"[gap] Not yet specified.\"\n```\n\n## Channel modulation\n\n[gap] Not yet specified.\n\n## Copy examples\n\nEncoded Journey Test October 2 is a fictional QA brand for testing Encoded's brand-file workflow.\n",
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      "sha256": "7d4171c474621f420e7a1217d50b9a51ab0e941759bbd706a2193afc2718fd42",
      "kid": "v1",
      "content_type": "text/markdown; charset=utf-8",
      "html_url": "https://registry.encodedbrands.ai/brands/encoded-journey-test-october-2-cff8cd81/files/voice",
      "json_url": "https://registry.encodedbrands.ai/brands/encoded-journey-test-october-2-cff8cd81/files/voice/data.json",
      "source_url": "https://registry.encodedbrands.ai/brands/encoded-journey-test-october-2-cff8cd81/source/voice.md",
      "canonical_source_url": "https://registry.brandcontextprotocol.dev/encoded-journey-test-october-2-cff8cd81/.well-known/brand/voice.md"
    },
    {
      "path": "/.well-known/brand/voice/anti-ai.md",
      "content": "---\nbcp_version: \"1.1.1\"\nfile_type: anti_ai\nparent: https://registry.brandcontextprotocol.dev/encoded-journey-test-october-2-cff8cd81/.well-known/brand/voice.md\nlast_updated: 2026-10-02\n---\n\n# Anti-AI Voice\n\n```yaml\ncommunity_reference: gap\nbrand_additions:\n  - type: structure\n    pattern: \"promotional or unsupported claims presented as established facts\"\n    rationale: \"The approved voice is concise and factual, and unknown facts remain explicit gaps.\"\n    example: \"[gap] Not yet specified.\"\n```\n\nNo external community reference was researched or supplied for this source-free QA test.\n",
      "signature": "y4kUBblMqDmkKg6pKE4fXGss430qTBYlSseJ2mlnmUA5MLIOxjZTPKu80+w4TNJxnUhm31KUPAzA9UhV3rb/BA==",
      "sha256": "f4967c3fb6d373e5f4345b498489668b33f98ec0fef5b55df429900aa785056e",
      "kid": "v1",
      "content_type": "text/markdown; charset=utf-8",
      "html_url": "https://registry.encodedbrands.ai/brands/encoded-journey-test-october-2-cff8cd81/files/voice/anti-ai",
      "json_url": "https://registry.encodedbrands.ai/brands/encoded-journey-test-october-2-cff8cd81/files/voice/anti-ai/data.json",
      "source_url": "https://registry.encodedbrands.ai/brands/encoded-journey-test-october-2-cff8cd81/source/voice/anti-ai.md",
      "canonical_source_url": "https://registry.brandcontextprotocol.dev/encoded-journey-test-october-2-cff8cd81/.well-known/brand/voice/anti-ai.md"
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}
