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      "content": "---\nbcp_version: \"1.1.0\"\nfile_type: anti_ai\nparent: /.well-known/brand/voice.md\nlast_updated: 2026-09-24\n---\n\n# Anti-AI Voice\n\nNo qualifying live, externally maintained community pattern list is declared. Until one is approved, the brand additions below are the operative avoid list.\n\n```yaml\nbrand_additions:\n  - type: phrase\n    pattern: \"unlock your brand's potential\"\n    rationale: \"category-generic AI-startup vocabulary; Encoded raises the floor under marketers, it does not unlock anything\"\n    example: \"Unlock your brand's potential across every agent.\"\n\n  - type: phrase\n    pattern: \"brand DNA\"\n    rationale: \"generic AI-startup mush on marketer surfaces; the BCP is a file, not a biological metaphor\"\n    example: \"Encode your brand DNA into every AI tool.\"\n\n  - type: phrase\n    pattern: \"Brand OS\"\n    rationale: \"not us, and we reject the framing; implies a platform with a UI rather than a protocol with files\"\n    example: \"The Brand OS for the agentic age.\"\n\n  - type: phrase\n    pattern: \"revolutionize\"\n    rationale: \"category-generic; Encoded is an open spec modeled on robots.txt, not a revolution\"\n    example: \"Revolutionize how your brand shows up in AI.\"\n\n  - type: phrase\n    pattern: \"leverage\"\n    rationale: \"AI-era category vocabulary; use 'use' instead\"\n    example: \"Leverage BCP across your agentic stack.\"\n\n  - type: structure\n    pattern: \"not just X (when we in fact do not do X)\"\n    rationale: \"states a contrast that misrepresents the product; visual.md exists, so 'not just your logo' is wrong. 'Much more than' is the accurate substitute when a contrast is needed.\"\n    example: \"Not just your logo and color palette.\"\n\n  - type: opener\n    pattern: \"In today's fast-paced agentic landscape,\"\n    rationale: \"AI-generated essay opener; Encoded never opens with a market-context throat-clear\"\n    example: \"In today's fast-paced agentic landscape, brands face new challenges.\"\n\n  - type: closer\n    pattern: \"the future of brand is here\"\n    rationale: \"category-generic close; Encoded does not gesture at the future as a substitute for naming what ships today\"\n    example: \"With Encoded, the future of brand is here.\"\n\n  - type: phrase\n    pattern: \"perfect agentic content, guaranteed\"\n    rationale: \"moon-and-stars promise; Encoded raises the floor, it does not promise the ceiling\"\n    example: \"Get perfect agentic content, guaranteed.\"\n\n  - type: phrase\n    pattern: \"hardcoded into the AI's generation layer\"\n    rationale: \"technically inaccurate about what BCP does; BCP is a file fetched by agents, not an injection into a model's weights or runtime\"\n    example: \"Encoded hardcodes your brand into the AI's generation layer.\"\n\n  - type: phrase\n    pattern: \"vector conditioning\"\n    rationale: \"technically inaccurate; BCP does not involve vectors or model conditioning\"\n    example: \"Encoded uses vector conditioning to enforce brand voice.\"\n\n  - type: phrase\n    pattern: \"trusted by [any named vendor without a signed paper]\"\n    rationale: \"forbidden by claims.md and the named-entity policy unless current evidence and permission are on file\"\n    example: \"Trusted by OpenAI and Anthropic.\"\n```\n",
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