{ "trust_level": "verified", "official_brand_source": true, "verification_method": "dns_txt", "verified_domain": "encodedbrands.ai", "verified_at": "2026-09-01T05:15:48.349Z", "verification_last_checked_at": "2026-10-02T03:17:08.944Z", "verification_expires_at": "2027-09-01T05:15:48.349Z", "status": "active", "customer_handle": "encoded-f2fa3140", "certification_status": "not_certified", "registry_certified": false, "certification": null, "brand_name": "Encoded Brands", "response_scope": "full_tree", "integrity": { "version": 2, "publication_id": "e865f9578e3230d1f8bf7e56d8a8249d9d6ef18ef0a4e1126aee2bb5aa1535a1", "revision_id": "d9530df4-4b08-4cb4-8aa3-809c5c5c0e5d", "manifest_sha256": "b0a9458c630da1c546d931751b26b1b53a9d7b6de07d966c894a96795bfbae77", "manifest_signature": "20tT7Ttp5rk/wWIOKKofD/NmPIy2AhctHLsBOLuG51HJGgqtvzNJQRltN0n3ozSkWXpgsCWpuTLuk48fdExvAw==", "manifest_signature_kid": "v1" }, "verified": { "domain": "encodedbrands.ai", "verified_at": "2026-09-01T05:15:48.349Z", "verification_last_checked_at": "2026-10-02T03:17:08.944Z", "verification_expires_at": "2027-09-01T05:15:48.349Z" }, "schema": "bcp-readable-package-v1", "integrity_scope": "publication_manifest", "representation": "Derived readable representation; verify signatures against the canonical source files.", "canonical_registry_url": "https://registry.brandcontextprotocol.dev/brands/encoded-f2fa3140", "html_url": "https://registry.encodedbrands.ai/brands/encoded-f2fa3140", "files": [ { "path": "/.well-known/brand/visual.md", "content": "---\nbcp_version: \"1.1.0\"\nfile_type: visual\nparent: /.well-known/brand.md\nlast_updated: 2026-09-24\n---\n\n# Visual\n\nEncoded is clean, structural, and editorial. International Orange (#FF4F00) is the single brand accent against ink, white, and disciplined grays. Dawn is an approved gradient treatment for bounded hero artwork, not a second brand color. The new logomark, visible rules, inset edges, and measured spacing hold the system together across marketing and product surfaces.\n\n## Logo\n\n```yaml\nlogo:\n logomark_ink:\n variants:\n - format: svg\n url: \"https://encodedbrands.ai/ds/logo/logomark.svg\"\n sha256: 463248a23baac37b8573145ecf20a2904c0506a74a66683bbf0241c05bafbfaa\n background: \"light or white; render currentColor as ink\"\n purpose: \"New logomark on light surfaces and in structural dividers.\"\n logomark_white:\n variants:\n - format: svg\n url: \"https://encodedbrands.ai/ds/logo/logomark-white.svg\"\n sha256: ed3f4600e190a06d9a2085c8e5bec4f3c5ceab46699d2c667fed7f5448382f8c\n background: \"ink or sufficiently dark solid surface\"\n purpose: \"Reversed new logomark on dark surfaces.\"\n lockup_ink:\n variants:\n - format: png\n url: \"https://encodedbrands.ai/ds/logo/logo-lockup-black.png\"\n sha256: eadbde7de02c31d7fe8c59f1450d10b402c34747bdd1053b7c80d828e4ba8f60\n background: \"light or white\"\n purpose: \"New full lockup on light surfaces.\"\n lockup_white:\n variants:\n - format: png\n url: \"https://encodedbrands.ai/ds/logo/logo-lockup-white.png\"\n sha256: 2c479955dcfb087ac7a6d0cd3cfdc26de6607a479f22280c256ad1a7e193dbfb\n background: \"ink or sufficiently dark solid surface\"\n purpose: \"New full lockup on dark surfaces.\"\n```\n\n## Logo usage\n\n```yaml\nlogo_usage:\n placement_rule: \"Place the upright logomark in intentional header or full-width divider moments; do not repeat it as a decorative prefix on every eyebrow label.\"\n clear_space:\n rule: \"Keep clear space around the mark at least equal to the height of its core symbol. Dividers may center the mark between ruled lines without touching it.\"\n machine_value:\n unit: x-height\n multiplier: 1.0\n minimum_size:\n digital_px: 24\n approved_backgrounds:\n - type: solid_color\n color_token: surface\n note: \"Use logomark_ink or lockup_ink.\"\n - type: solid_color\n color_token: surface_inverse\n note: \"Use logomark_white or lockup_white.\"\n - type: solid_color\n color_token: primary\n note: \"Use a white variant only when contrast is sufficient.\"\n - type: gradient\n note: \"Allowed only on the approved Dawn artwork with sufficient contrast and a quiet area behind the mark.\"\n forbidden_backgrounds:\n - type: patterned\n note: \"Patterns interfere with the mark's infrastructural clarity.\"\n - type: photographic\n note: \"Do not place the mark directly over photography.\"\n forbidden_modifications:\n - stretch\n - rotate\n - recolor outside approved variants\n - drop shadow\n - glow\n - outline\n - crop\n - add an unapproved container shape\n - animate\n - substitute the retired dot-grid mark\n```\n\n## Color\n\n```yaml\ncolor:\n tokens:\n surface:\n hex: \"#FFFFFF\"\n role: surface\n primary:\n hex: \"#FF4F00\"\n role: primary\n description: \"International Orange; the one dominant brand color.\"\n primary_hover:\n hex: \"#E64700\"\n role: secondary\n description: \"Hover state for the primary action.\"\n primary_pressed:\n hex: \"#B83900\"\n role: secondary\n description: \"Pressed state and deep accent; distinct from hover.\"\n primary_tint:\n hex: \"#FFF2EB\"\n role: surface\n description: \"Tint background only; never body text.\"\n text:\n hex: \"#1A1A1A\"\n role: text\n text_strong_secondary:\n hex: \"#292828\"\n role: text\n text_secondary:\n hex: \"#666666\"\n role: text\n text_caption:\n hex: \"#8D8D8D\"\n role: neutral\n border_secondary:\n hex: \"#D6D6D6\"\n role: neutral\n border_hairline:\n hex: \"#E7E7E7\"\n role: neutral\n surface_subtle:\n hex: \"#F7F7F7\"\n role: surface\n text_inverse:\n hex: \"#FFFFFF\"\n role: text-inverse\n surface_inverse:\n hex: \"#1A1A1A\"\n role: surface-inverse\n dawn:\n hex: \"#FCA73D\"\n role: secondary\n description: \"A supporting swatch within approved Dawn artwork, not a second CTA color.\"\n verified:\n hex: \"#22A65A\"\n role: success\n description: \"Functional Registry verified state only.\"\n approved_pairs:\n - { foreground: text, background: surface }\n - { foreground: text, background: surface_subtle }\n - { foreground: text_inverse, background: surface_inverse }\n - { foreground: text_inverse, background: primary }\n - { foreground: text, background: primary_tint }\n forbidden_pairs:\n - foreground: primary\n background: surface\n reason: \"International Orange is not body-copy color; use it for display emphasis, rules, states, and bounded actions.\"\n - foreground: primary_pressed\n background: primary\n reason: \"Insufficient functional distinction.\"\n```\n\n## Typography\n\n```yaml\ntypography:\n families:\n aeonik:\n family: \"Aeonik\"\n fallback_stack: \"system-ui, -apple-system, Segoe UI, Roboto, sans-serif\"\n weights: [300, 400, 500, 700, 900]\n styles: [normal]\n source: \"Licensed Encoded Brands font files\"\n inter:\n family: \"Inter\"\n fallback_stack: \"system-ui, -apple-system, Segoe UI, Roboto, sans-serif\"\n weights: [300, 400, 500, 600, 700]\n styles: [normal]\n source: \"Google Fonts\"\n geist_mono:\n family: \"Geist Mono\"\n fallback_stack: \"SFMono-Regular, Menlo, Consolas, monospace\"\n weights: [400, 500]\n styles: [normal]\n source: \"Google Fonts\"\n license_note: \"Shipped label face; Ingram Mono is not licensed for this site.\"\n roles:\n display: aeonik\n body: inter\n ui: inter\n mono: geist_mono\n code: geist_mono\n```\n\n## Layout and components\n\n```yaml\nlayout:\n density: \"calm, information-dense where technical proof is shown\"\n whitespace: \"measured vertical rhythm with asymmetric desktop gutters\"\n grid: \"structured columns, visible rules, and full-width technical panels\"\n hierarchy: \"large Aeonik display type, restrained Inter body copy, uppercase Geist Mono labels\"\n eyebrow_usage: \"Use small mono labels only for meaningful navigation or section metadata; do not place an eyebrow above every hero, card, or module by default.\"\n section_numbering: \"Do not number marketing sections or cards for decoration; use ordinals only for literal workflow steps or technical structures where order conveys information.\"\n corner_radius: \"10px cards and navigation, 20px shell panels, 5px buttons, 4px status chips\"\n motion: \"functional and restrained; no ambient AI animation\"\n container_max_width_px: 1300\n narrow_container_max_width_px: 1060\n desktop_padding_px: { left: 100, right: 56 }\n mobile_padding_px: { left: 20, right: 20 }\n forbidden_compositions:\n - \"floating cards with soft drop shadows\"\n - \"centered startup-template grids without structural alignment\"\n - \"unapproved gradients or glass effects\"\n - \"inline serif emphasis inside Aeonik headlines\"\nspacing:\n scale_px: [0, 4, 8, 10, 12, 16, 20, 24, 32, 40, 48, 64, 80, 120]\n section_gap_px: 180\ncomponents:\n buttons:\n geometry: \"5px corners, clear primary or secondary action, compact sans or uppercase mono label\"\n padding_px: [12, 24]\n font_weight: 500\n panels:\n geometry: \"10px cards and 20px shell panels, inset border rings, aligned to the grid\"\n shadow: \"inset ring only; no offset drop shadow\"\n code:\n family: geist_mono\n surface: \"#1A1A1A\"\n dividers:\n geometry: \"full-width ruled line with the logomark centered where the section requires it\"\n gradients:\n approved_hero: \"Dawn artwork, used as a bounded hero treatment behind high-contrast content\"\n asset: \"https://encodedbrands.ai/ds/img/gradient-dawn.png\"\n```\n\n## Imagery\n\n```yaml\nimagery:\n photographic_style: \"Use approved brand photography where it carries meaning; otherwise prefer product truth, diagrams, files, and infrastructural detail.\"\n illustration_style: \"Technical diagrams, file trees, protocol flows, restrained geometric marks, and approved Dawn-gradient artwork.\"\n iconography_style: \"Simple line or solid functional icons; never decorative AI symbolism.\"\n forbidden_treatments:\n - \"unapproved synthetic gradients suggesting AI or neural activity\"\n - \"generic abstract technology imagery\"\n - \"stock photography of teams at laptops\"\n - \"glowing blue or purple lighting effects\"\n - \"terracotta or rust substitutions for International Orange\"\n - \"glass cards, soft drop shadows, or inflated three-dimensional icons\"\n logo_presence_rule: \"The logo is visible by default on every Encoded-controlled surface. Type and color support the mark; they do not replace it.\"\n```\n", "signature": "HuMQaxQ0v99d+0oQur53I2Aakbwn15gxPrvG0o5QkN+xtQP0pFZpNuDXgtI0CXnFx1owY2W4G4tbLNKLhUieDA==", "sha256": "fbb9e98f9fb41bb300a9692592daafc87975fb4558c2a3fcfc38a4c69098d06c", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/encoded-f2fa3140/files/visual", "json_url": "https://registry.encodedbrands.ai/brands/encoded-f2fa3140/files/visual/data.json", "source_url": "https://registry.encodedbrands.ai/brands/encoded-f2fa3140/source/visual.md", "canonical_source_url": "https://registry.brandcontextprotocol.dev/encoded-f2fa3140/.well-known/brand/visual.md" } ] }