{
  "trust_level": "verified",
  "official_brand_source": true,
  "verification_method": "dns_txt",
  "verified_domain": "encodedbrands.ai",
  "verified_at": "2026-09-01T05:15:48.349Z",
  "verification_last_checked_at": "2026-10-02T03:17:08.944Z",
  "verification_expires_at": "2027-09-01T05:15:48.349Z",
  "status": "active",
  "customer_handle": "encoded-f2fa3140",
  "certification_status": "not_certified",
  "registry_certified": false,
  "certification": null,
  "brand_name": "Encoded Brands",
  "response_scope": "full_tree",
  "integrity": {
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    "publication_id": "e865f9578e3230d1f8bf7e56d8a8249d9d6ef18ef0a4e1126aee2bb5aa1535a1",
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    "domain": "encodedbrands.ai",
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    "verification_last_checked_at": "2026-10-02T03:17:08.944Z",
    "verification_expires_at": "2027-09-01T05:15:48.349Z"
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  "schema": "bcp-readable-package-v1",
  "integrity_scope": "publication_manifest",
  "representation": "Derived readable representation; verify signatures against the canonical source files.",
  "canonical_registry_url": "https://registry.brandcontextprotocol.dev/brands/encoded-f2fa3140",
  "html_url": "https://registry.encodedbrands.ai/brands/encoded-f2fa3140",
  "files": [
    {
      "path": "/.well-known/brand/boundaries.md",
      "content": "---\nbcp_version: \"1.1.0\"\nfile_type: boundaries\nparent: /.well-known/brand.md\nlast_updated: 2026-09-23\n---\n\n# Boundaries\n\nThese boundaries are the primary reference for brand-safety agents, vendor platforms, sales teams, and any partner generating content on behalf of Encoded.\n\n## Hard nos\n\nThese are categorical. No exceptions, no contextual allowances.\n\n```yaml\nhard_no:\n  - \"appearing alongside, quoting, co-marketing with, or sharing stages with prompt-injection-as-a-service vendors\"\n  - \"appearing alongside, quoting, co-marketing with, or sharing stages with competitor-chatbot jailbreak tools\"\n  - \"any vendor whose product enables attacks on the agent layer\"\n  - \"claiming a named brand uses BCP without a signed agreement or public statement\"\n  - \"logos of LLM vendors or named brands on our site without written permission\"\n  - \"trusted by [vendor] or as seen in [vendor] without a signed paper\"\n  - \"implying endorsement that was not given\"\n  - \"silently changing or auto-publishing a customer's brand context\"\n  - \"speaking ill of competitors, including Ad Context Protocol\"\n  - \"claiming the BCP stays current automatically\"\n  - \"claiming drift detection is live today\"\n  - \"moon-and-stars promises such as perfect agentic content guaranteed\"\n  - \"describing a merely claimed Registry record as DNS-verified, official, or authoritative\"\n  - \"describing a Registry signature as proof of domain control, certification, or brand authority\"\n  - \"describing a Registry publication as unsigned; every publication is integrity-signed\"\n  - \"granting official_brand_source true without a fresh DNS challenge that satisfies BCP v1.1.0\"\n  - \"implying that BCP requires Registry hosting or that self-hosted packages are second-class\"\n  - \"claiming that the production Encoder has zero-data retention, ZDR, or immediate provider deletion while it uses Anthropic's standard commercial API retention\"\n```\n\n## Soft nos\n\nThese are judgment calls. Context determines appropriateness.\n\n```yaml\nsoft_no:\n  - item: \"discussing Ad Context Protocol unprompted\"\n    condition: \"acceptable when an agent or human asks; use the door-and-room frame; compatible, not competing\"\n  - item: \"naming specific LLM vendors as custom MCP clients\"\n    condition: \"acceptable only with current official documentation and a tested connection; call it a user-configured custom MCP connection and state relevant plan or administrator controls. Do not imply native BCP adoption or endorsement.\"\n  - item: \"contrast moves of the form not just X\"\n    condition: \"acceptable only when we in fact do X; otherwise find a different frame\"\n  - item: \"name-dropping brands for credibility\"\n    condition: \"acceptable only with the illustrative frame, a brand like X could publish a BCP that\"\n```\n\n## LLM vendor naming policy\n\n```yaml\nvendor_naming:\n  default_posture: \"vendor-neutral; works with any agent or LLM\"\n  unlock_customer_claim:\n    requires: \"signed agreement or public statement from the vendor\"\n  unlock_distribution_claim:\n    requires: \"current official client documentation plus a dated successful connection test; state plan and administrator controls and reverify within twelve months\"\n  unlock_adoption_claim:\n    requires: \"public implementation or official adoption announcement from the vendor; a passing mention in a blog post or employee tweet does not qualify\"\n```\n\n## Brand safety\n\nFor vendor platforms, brand-safety tools, and DSPs.\n\n```yaml\nbrand_safety:\n  adjacency_unsuitable:\n    - \"prompt-injection-as-a-service\"\n    - \"competitor-chatbot jailbreak tools\"\n    - \"any tool whose stated purpose is attacking the agent layer\"\n  adjacency_acceptable:\n    - \"AI-detection products and the counter-tools that defeat them\"\n    - \"GEO and AI-SEO content, including hype accounts\"\n    - \"brand-safety vendors with politicized blocklists\"\n    - \"AI doom and AI utopia content\"\n    - \"general marketing, brand, and AI industry press\"\n  adjacency_contextual:\n    ad_context_protocol:\n      rule: \"do not raise unprompted; when asked, use the door-and-room frame; compatible, not competing\"\n```\n\n## Regulatory constraints\n\n```yaml\nregulatory:\n  framework: \"FTC truth-in-advertising rules apply to all claims about Encoded's capabilities\"\n  notes: \"Roadmap features must be labeled as roadmap. Private beta features must be labeled as private beta. Vendor relationships must be documented before claiming.\"\n  restricted_claims: \"any claim of vendor adoption, customer status, or live drift detection requires documented evidence before publication\"\n```\n",
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      "source_url": "https://registry.encodedbrands.ai/brands/encoded-f2fa3140/source/boundaries.md",
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