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      "content": "---\nbcp_version: \"0.7\"\nfile_type: anti_ai\nparent: /.well-known/brand/voice.md\nlast_updated: 2026-07-23\n---\n\n# Anti-AI Voice\n\nApply the community baseline and every brand addition below before generating or approving copy. Prefer plain, specific, confident sentences.\n\n```yaml\ncommunity_reference:\n  - url: \"https://encodedbrands.ai/.well-known/brand/voice/anti-ai.md\"\n    rationale: \"Encoded Brands maintains a live baseline of common machine-written language patterns.\"\n\nbrand_additions:\n  - type: structure\n    pattern: \"em dashes used as a default sentence hinge\"\n    rationale: \"They create a polished model cadence instead of plain brand speech.\"\n    example: \"A better platform — built for everyone — starts here.\"\n  - type: phrase\n    pattern: \"hollow announcement enthusiasm\"\n    rationale: \"Phrases such as “thrilled,” “excited to announce,” and “we can’t wait” replace information with synthetic emotion.\"\n    example: \"We’re thrilled to announce an exciting new chapter.\"\n  - type: closer\n    pattern: \"generic invitation closers\"\n    rationale: \"Closers such as “experience everything we have to offer” and “join our growing community” say nothing specific.\"\n    example: \"Join our growing community and experience everything we have to offer.\"\n  - type: word\n    pattern: \"revolutionize, unlock, leverage, game-changing, seamless, premium, cutting-edge\"\n    rationale: \"These are generic marketing shortcuts. Replace each with the concrete feature, decision, or outcome.\"\n    example: \"Unlock a seamless, game-changing creator experience.\"\n  - type: structure\n    pattern: \"parallel construction as filler (not just X but Y, from X to Y, whether X or Y)\"\n    rationale: \"Two-beat escalations that sound comprehensive but rarely carry real contrast or range. Models overuse them to simulate depth.\"\n    example: \"Not just a tool, but a movement. From startups to enterprises.\"\n  - type: structure\n    pattern: \"negation-then-correction (it's not about X, it's about Y)\"\n    rationale: \"A structure where the negation is filler. The correction is the point; the setup is padding that models lean on.\"\n    example: \"It's not about features, it's about outcomes.\"\n  - type: phrase\n    pattern: \"filler transitions (at the end of the day, let that sink in)\"\n    rationale: \"Throat-clearing idioms that add no information before the actual point. If the point is strong, it stands alone.\"\n    example: \"At the end of the day, let that sink in.\"\n  - type: word\n    pattern: \"clinical / spec-led product language as the lead\"\n    rationale: \"Thisthi appears in voice.md as off-brand. Use the concrete, brand-specific alternative recorded there.\"\n    example: \"Generic copy using “clinical / spec-led product language as the lead” without proof or specificity.\"\n  - type: word\n    pattern: \"exclusive / for serious athletes only\"\n    rationale: \"This term appears in voice.md as off-brand. Use the concrete, brand-specific alternative recorded there.\"\n    example: \"Generic copy using “exclusive / for serious athletes only” without proof or specificity.\"\n  - type: word\n    pattern: \"sustainability as a marketing slogan\"\n    rationale: \"This term appears in voice.md as off-brand. Use the concrete, brand-specific alternative recorded there.\"\n    example: \"Generic copy using “sustainability as a marketing slogan” without proof or specificity.\"\n```\n",
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