{
  "trust_level": "claimed",
  "official_brand_source": false,
  "verification_method": null,
  "verified_domain": null,
  "verified_at": null,
  "verification_last_checked_at": null,
  "verification_expires_at": null,
  "status": "active",
  "customer_handle": "craft-sportswear-c54bf1f5",
  "certification_status": "not_certified",
  "registry_certified": false,
  "certification": null,
  "brand_name": "Craft Sportswear",
  "response_scope": "full_tree",
  "integrity": null,
  "verified": null,
  "schema": "bcp-readable-package-v1",
  "integrity_scope": "legacy_per_file",
  "representation": "Derived readable representation; verify signatures against the canonical source files.",
  "canonical_registry_url": "https://registry.brandcontextprotocol.dev/brands/craft-sportswear-c54bf1f5",
  "html_url": "https://registry.encodedbrands.ai/brands/craft-sportswear-c54bf1f5",
  "files": [
    {
      "path": "/.well-known/brand/claims.json",
      "content": "{\n  \"metadata\": {\n    \"bcp_version\": \"0.7\",\n    \"file_type\": \"claims\",\n    \"parent\": \"/.well-known/brand.md\",\n    \"last_updated\": \"2026-07-23\"\n  },\n  \"legal_review_disclosure\": \"These claims have been machine-generated and should be reviewed by legal counsel before customer use.\",\n  \"sections\": {\n    \"approved_at_launch\": [\n      {\n        \"claim\": \"Official performance apparel and footwear partner of Spartan Trail and Tough Mudder\",\n        \"tier\": \"core\",\n        \"proof_status\": \"requires_caveat\",\n        \"owner\": \"[gap]\",\n        \"validity_window\": {\n          \"valid_from\": \"2018-01-01\",\n          \"valid_until\": null\n        },\n        \"source_hash\": \"a158ecbefb19f312dcd64406ba91121344a37cb79ad5518ad4340cfebc6e0b93\",\n        \"exact_text\": true,\n        \"approved_language\": \"official performance apparel and footwear partner of Spartan Trail and Tough Mudder\",\n        \"evidence\": \">\"\n      },\n      {\n        \"claim\": \"Craft Sportswear signed a 5-year apparel contract with the Norwegian Ski Federation starting 2022\",\n        \"tier\": \"core\",\n        \"proof_status\": \"requires_caveat\",\n        \"owner\": \"[gap]\",\n        \"validity_window\": {\n          \"valid_from\": \"2022-01-01\",\n          \"valid_until\": \"2026-12-31\"\n        },\n        \"source_hash\": \"fd6981ce4410820ea5e6ee8e4e301c32410ce2908952b8314ea40f7e93925245\",\n        \"exact_text\": false,\n        \"approved_language\": null,\n        \"evidence\": \">\"\n      },\n      {\n        \"claim\": \"CRAFT apparel was worn by Jessie Diggins and Kikkan Randall when they won cross-country skiing gold at the 2018 Winter Games\",\n        \"tier\": \"core\",\n        \"proof_status\": \"requires_caveat\",\n        \"owner\": \"[gap]\",\n        \"validity_window\": {\n          \"valid_from\": \"2018-02-01\",\n          \"valid_until\": null\n        },\n        \"source_hash\": \"a158ecbefb19f312dcd64406ba91121344a37cb79ad5518ad4340cfebc6e0b93\",\n        \"exact_text\": true,\n        \"approved_language\": \"CRAFT apparel was worn by Team USA Olympians Jessie Diggins and Kikkan Randall when they took home the gold in cross country skiing during the 2018 Winter Games\",\n        \"evidence\": \">\"\n      },\n      {\n        \"claim\": \"Craft develops high-quality performance sportswear with a heritage in the Swedish elements and endurance-specific sports\",\n        \"tier\": \"default\",\n        \"proof_status\": \"requires_caveat\",\n        \"owner\": \"[gap]\",\n        \"validity_window\": {\n          \"valid_from\": \"[gap]\",\n          \"valid_until\": null\n        },\n        \"source_hash\": \"[gap]\",\n        \"exact_text\": false,\n        \"approved_language\": null,\n        \"evidence\": \">\"\n      },\n      {\n        \"claim\": \"Craft footwear and apparel is developed at the company's sports science laboratory in Sweden\",\n        \"tier\": \"default\",\n        \"proof_status\": \"approved\",\n        \"owner\": \"[gap]\",\n        \"validity_window\": {\n          \"valid_from\": \"[gap]\",\n          \"valid_until\": null\n        },\n        \"source_hash\": \"a158ecbefb19f312dcd64406ba91121344a37cb79ad5518ad4340cfebc6e0b93\",\n        \"exact_text\": false,\n        \"approved_language\": null,\n        \"evidence\": \">\"\n      },\n      {\n        \"claim\": \"Founded on a moisture-transport discovery made in Borås, Sweden in spring 1973\",\n        \"tier\": \"default\",\n        \"proof_status\": \"approved\",\n        \"owner\": \"[gap]\",\n        \"validity_window\": {\n          \"valid_from\": \"1973-01-01\",\n          \"valid_until\": null\n        },\n        \"source_hash\": \"a22a9c4dde34b61c41f2bb7ce2a587dbdb233e9325e5f3ef391664edb2922000\",\n        \"exact_text\": false,\n        \"approved_language\": null,\n        \"evidence\": \">\",\n        \"Note\": \"1973 is the founding discovery date; the legal entity date is 1977.\"\n      }\n    ],\n    \"requires_caveat\": [\n      {\n        \"claim\": \"The Norwegian cross-country ski team is the world's most successful national cross-country ski team\",\n        \"tier\": \"core\",\n        \"proof_status\": \"requires_caveat\",\n        \"owner\": \"[gap]\",\n        \"validity_window\": {\n          \"valid_from\": \"2022-01-01\",\n          \"valid_until\": null\n        },\n        \"source_hash\": \"fd6981ce4410820ea5e6ee8e4e301c32410ce2908952b8314ea40f7e93925245\",\n        \"exact_text\": true,\n        \"approved_language\": \"the world's most successful national cross-country ski team\",\n        \"caveat\": \">\",\n        \"evidence\": \">\"\n      },\n      {\n        \"claim\": \"Craft is represented in more than 50 markets worldwide, with main markets in Scandinavia, Germany, Benelux, USA and Canada\",\n        \"tier\": \"default\",\n        \"proof_status\": \"requires_caveat\",\n        \"owner\": \"[gap]\",\n        \"validity_window\": {\n          \"valid_from\": \"[gap]\",\n          \"valid_until\": null\n        },\n        \"source_hash\": \"fd6981ce4410820ea5e6ee8e4e301c32410ce2908952b8314ea40f7e93925245\",\n        \"exact_text\": false,\n        \"approved_language\": null,\n        \"caveat\": \">\",\n        \"evidence\": \">\"\n      },\n      {\n        \"claim\": \"National-team kit is made of sustainable and environmentally friendly materials\",\n        \"tier\": \"default\",\n        \"proof_status\": \"requires_caveat\",\n        \"owner\": \"[gap]\",\n        \"validity_window\": {\n          \"valid_from\": \"[gap]\",\n          \"valid_until\": null\n        },\n        \"source_hash\": \"fd6981ce4410820ea5e6ee8e4e301c32410ce2908952b8314ea40f7e93925245\",\n        \"exact_text\": true,\n        \"approved_language\": \"clothes that as far as possible are made of sustainable and environmentally friendly materials\",\n        \"caveat\": \">\",\n        \"evidence\": \">\"\n      },\n      {\n        \"claim\": \"The Craft Principle: a three-layer moisture-transport system with a stitch ratio of three stitches outward and two stitches inward\",\n        \"tier\": \"default\",\n        \"proof_status\": \"requires_caveat\",\n        \"owner\": \"[gap]\",\n        \"validity_window\": {\n          \"valid_from\": \"1977-01-01\",\n          \"valid_until\": null\n        },\n        \"source_hash\": \"a22a9c4dde34b61c41f2bb7ce2a587dbdb233e9325e5f3ef391664edb2922000\",\n        \"exact_text\": false,\n        \"approved_language\": null,\n        \"caveat\": \">\",\n        \"evidence\": \">\"\n      }\n    ],\n    \"forbidden\": [\n      {\n        \"claim\": \"Craft is the most sustainable sportswear brand\",\n        \"tier\": \"core\",\n        \"proof_status\": \"forbidden\",\n        \"owner\": \"[gap]\",\n        \"validity_window\": {\n          \"valid_from\": \"2026-07-23\",\n          \"valid_until\": null\n        },\n        \"source_hash\": \"[gap]\",\n        \"exact_text\": false,\n        \"approved_language\": null,\n        \"reason\": \">\"\n      },\n      {\n        \"claim\": \"\\\"Craft is the official partner of the Norwegian national ski team\\\" (without specifying apparel/cross-country)\",\n        \"tier\": \"core\",\n        \"proof_status\": \"forbidden\",\n        \"owner\": \"[gap]\",\n        \"validity_window\": {\n          \"valid_from\": \"2026-07-23\",\n          \"valid_until\": null\n        },\n        \"source_hash\": \"[gap]\",\n        \"exact_text\": false,\n        \"approved_language\": null,\n        \"reason\": \">\"\n      },\n      {\n        \"claim\": \"\\\"Currently experiencing strong growth\\\" or any present-tense unqualified growth claim\",\n        \"tier\": \"core\",\n        \"proof_status\": \"forbidden\",\n        \"owner\": \"[gap]\",\n        \"validity_window\": {\n          \"valid_from\": \"2026-07-23\",\n          \"valid_until\": null\n        },\n        \"source_hash\": \"[gap]\",\n        \"exact_text\": false,\n        \"approved_language\": null,\n        \"reason\": \">\"\n      },\n      {\n        \"claim\": \"Founded in 1973\",\n        \"tier\": \"default\",\n        \"proof_status\": \"forbidden\",\n        \"owner\": \"[gap]\",\n        \"validity_window\": {\n          \"valid_from\": \"2026-07-23\",\n          \"valid_until\": null\n        },\n        \"source_hash\": \"[gap]\",\n        \"exact_text\": false,\n        \"approved_language\": null,\n        \"reason\": \">\"\n      }\n    ]\n  }\n}",
      "signature": "oPo0FcZOUErawZiPq0tQeWD3rPVHWJnDw/3+/dcfwDRDlsaWjS4BVx3EX8aeSeuHx+Ajb35ak7AXXxeVcm/WBw==",
      "sha256": "1d0c84dc9b93721ba118df50a78258b359f54332c7d10d374b47782b5a20ec30",
      "kid": "v1",
      "content_type": "application/json; charset=utf-8",
      "html_url": "https://registry.encodedbrands.ai/brands/craft-sportswear-c54bf1f5/files/claims.json",
      "json_url": "https://registry.encodedbrands.ai/brands/craft-sportswear-c54bf1f5/files/claims.json/data.json",
      "source_url": "https://registry.encodedbrands.ai/brands/craft-sportswear-c54bf1f5/source/claims.json",
      "canonical_source_url": "https://registry.brandcontextprotocol.dev/craft-sportswear-c54bf1f5/.well-known/brand/claims.json"
    }
  ]
}
