{ "trust_level": "claimed", "official_brand_source": false, "verification_method": null, "verified_domain": null, "verified_at": null, "verification_last_checked_at": null, "verification_expires_at": null, "status": "active", "customer_handle": "casa-15e6d414", "certification_status": "not_certified", "registry_certified": false, "certification": null, "brand_name": "Casa", "response_scope": "path", "content_complete": true, "available_paths": [ "/.well-known/brand.json", "/.well-known/brand.md", "/.well-known/brand/boundaries.md", "/.well-known/brand/claims.md", "/.well-known/brand/onboarding.md", "/.well-known/brand/representation.md", "/.well-known/brand/values.md", "/.well-known/brand/visual.md", "/.well-known/brand/voice.md", "/.well-known/brand/voice/anti-ai.md" ], "integrity_scope": "publication_manifest", "integrity": { "version": 2, "publication_id": "971a8310f54e4da23433fc00e02ba005c747ac7f9b9f9ba82d365b0d0ac64189", "revision_id": "e0c923d3-193c-42cd-8120-71f7a5740da1", "manifest_sha256": "c147e4857329e247a3d11c2bf0414f98b9344d615e90dc7abba9a7197a92f1e5", "manifest_signature": "wb9HcSTfm0SPJZrwWNHi0VCRTUc1GYUkBWaIDyxakgoBIf+3vpK/3LJKhNhbzoSqDRnEccA1YXEyk4LWPPUwBw==", "manifest_signature_kid": "v1" }, "verified": null, "schema": "bcp-readable-package-v1", "representation": "Derived readable representation; verify signatures against the canonical source files.", "canonical_registry_url": "https://registry.encodedbrands.ai/brands/casa-15e6d414", "html_url": "https://registry.encodedbrands.ai/brands/casa-15e6d414", "files": [ { "path": "/.well-known/brand/boundaries.md", "content": "---\nbcp_version: \"2.0.0\"\nfile_type: boundaries\nparent: https://registry.encodedbrands.ai/casa-15e6d414/.well-known/brand.md\nlast_updated: 2026-11-13\n---\n\n# Boundaries\n\nThese boundaries record what Casa will not say or do, and its brand-safety preferences. They are brand-provided data for brand-safety tools, vendor platforms and partners; host policy determines their use.\n\nBoundaries drawn from getcasa.com cite the page.\n\n## Hard nos\n\nHard nos are `tier: core` (publisher-declared boundaries, not agent law).\n\n```yaml\nhard_no:\n - item: \"Do not say or imply that Casa takes vendor kickbacks, referral fees or commissions, or marks up parts and materials.\"\n tier: core\n source: \"getcasa.com/benefits/concierge ('No referral fees. No kickbacks. No commissions.'); getcasa.com ('No vendor kickbacks, no ads, no markup.')\"\n - item: \"Do not say or imply that Casa sells member data.\"\n tier: core\n source: \"getcasa.com/trust ('We do not sell or share your data'); getcasa.com ('We never sell it.')\"\n - item: \"Do not overpromise or make statements not grounded in tangible support (e.g. 'This is going to change your life.').\"\n tier: core\n - item: \"Do not describe Casa as watching, monitoring or surveilling the homeowner.\"\n tier: core\n - item: \"Do not try to convince or pressure; assure.\"\n tier: core\n - item: \"Do not present Casa as able to take on full remodels that need a general contractor.\"\n tier: core\n source: \"getcasa.com FAQ ('We stop at full remodels that need a general contractor.')\"\n```\n\n## Soft nos\n\n```yaml\nsoft_no:\n - item: \"Whimsical, lofty, heartfelt or impassioned language.\"\n tier: default\n condition: \"Never in copy; the emotional storytelling mode stays plain and lived-in.\"\n - item: \"Technical jargon or feature talk without functional value to the homeowner.\"\n tier: default\n condition: \"Acceptable only where the functional benefit is stated alongside it.\"\n - item: \"Brevity that drops critical information (price, timing, what happens next).\"\n tier: default\n condition: \"Shorten wording, never omit the critical fact.\"\n - item: \"Imagery of people holding phones or working at desktops to explain the technology.\"\n tier: contextual\n context: \"Photography and art direction\"\n condition: \"Use UI and product to explain the technology instead.\"\n - item: \"Real-estate, show-home or surveillance-like imagery; sterile or overly minimal 'Scandinavian' homes.\"\n tier: contextual\n context: \"Photography and art direction\"\n condition: \"Acceptable cleaner interiors only in the Vendors bucket, to suggest 'homes on autopilot' after service.\"\n```\n\n## Escalation\n\n```yaml\nescalation:\n - trigger: \"Something has gone wrong with a job or service.\"\n behavior: \"Casa owns it and takes the homeowner's side; route the member to Casa's team rather than resolving it on Casa's behalf.\"\n source: \"getcasa.com ('If something isn't right, Casa stays with it until it is.')\"\n - trigger: \"Member needs help with a request, schedule or question.\"\n behavior: \"Direct to Casa's in-app messaging and concierge.\"\n gap: \"No public support email, phone number or hours found; Casa Concierge availability hours not confirmed.\"\n - trigger: \"Questions, complaints or claims about Casa's text-message service.\"\n behavior: \"Reply HELP to a Casa text, or contact legal@getcasa.com.\"\n source: \"getcasa.com/legal/mtou\"\n - trigger: \"Legal, billing dispute, refund, data deletion or safety questions.\"\n behavior: \"[gap] Not yet specified; do not answer on Casa's behalf.\"\n```\n\n## Brand safety\n\n[gap] Casa has not stated adjacency preferences for advertising placement. No IAB categories are listed, because none are evidenced.\n\n## Regulatory constraints\n\n[gap] Not yet specified. The Terms of Use include auto-renewal disclosure, binding arbitration with class-action waiver, and California governing law. 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