{ "trust_level": "claimed", "official_brand_source": false, "verification_method": null, "verified_domain": null, "verified_at": null, "verification_last_checked_at": null, "verification_expires_at": null, "status": "active", "customer_handle": "bruiser-a4d2fbf5", "certification_status": "not_certified", "registry_certified": false, "certification": null, "brand_name": "Bruiser", "response_scope": "path", "content_complete": true, "available_paths": [ "/.well-known/brand.md", "/.well-known/brand/boundaries.md", "/.well-known/brand/claims.md", "/.well-known/brand/onboarding.md", "/.well-known/brand/representation.md", "/.well-known/brand/values.md", "/.well-known/brand/visual.md", "/.well-known/brand/voice.md", "/.well-known/brand/voice/anti-ai.md" ], "integrity_scope": "publication_manifest", "integrity": { "version": 2, "publication_id": "21bd251856b32b9cfa840c8645c0934bce682ea3e857405eaa1ef7378c82993a", "revision_id": "2e409c82-d8bc-4ac5-9bf5-bf9fc3c64f83", "manifest_sha256": "2f410ca459384049483158166e1f94e128ef11eaade78d4e9ab5158e95b23621", "manifest_signature": "FzceOf3p87DW2xdrF28QGRn/mZPeBuOWE2DKL+NjPpBtU+MWQTp5SUR3X+IwVz88wvHvDkk6ARY8pUpr/4N0CQ==", "manifest_signature_kid": "v1" }, "verified": null, "schema": "bcp-readable-package-v1", "representation": "Derived readable representation; verify signatures against the canonical source files.", "canonical_registry_url": "https://registry.encodedbrands.ai/brands/bruiser-a4d2fbf5", "html_url": "https://registry.encodedbrands.ai/brands/bruiser-a4d2fbf5", "files": [ { "path": "/.well-known/brand/values.md", "content": "---\nbcp_version: \"2.0.0\"\nfile_type: values\nparent: https://registry.encodedbrands.ai/bruiser-a4d2fbf5/.well-known/brand.md\nlast_updated: 2026-10-16\n---\n\n# Values\n\nThese values are decision rules. Each one describes a choice Bruiser makes when the easier path would be something else — padding a team, inflating a budget, or skipping the hard questions.\n\n---\n\n## 1. Think Big. Act Small.\n\n**tier:** core\n\nModern brands need to accomplish more than ever with less than ever. This value drives Bruiser to interrogate every idea before committing resources. The right question is not \"how do we execute this?\" It is \"should we execute this at all, and if so, what is the smallest version that tests whether it works?\"\n\n**Operational decision this produces:** Before a brief becomes a plan, Bruiser asks three gatekeeping questions drawn directly from its public position: *What's the smallest possible version of our idea? Is this the best way to use our money? Will anyone even care?* If those questions cannot be answered, the scope shrinks until they can.\n\n**Manifestation in practice:** Bruiser places small bets on big ideas and lets the winners ride. Full commitment follows demonstrated signal, not assumption. This means some ideas that look promising at the brief stage do not get a full build — because the value demands proof before scale.\n\n**Tradeoff this produces:** Clients who want large, fully-committed launches from day one will be pushed back toward a staged approach. The value is not negotiable on this point.\n\n```yaml\nvalue_key: think_big_act_small\ntier: core\nsource:\n uri: \"https://bruiser.co/\"\n publisher: bruiser.co\n content_hash: \"2a9d254eecd2e86a5990b4e2449008c34881a4adac71506d089275a3a9b70ebf\"\n retrieved_at: \"2026-10-16T14:01:19.775+00:00\"\nauthority: owner_confirmed\nexact_quotes:\n - \"THINK BIG.ACT SMALL.Modern brands need to accomplish more than ever with less than ever. So we encourage tough questions.\"\n - \"Like, what's the smallest possible version of our idea? Is this the best way to use our money? Will anyone even care?\"\n - \"Then we look to place small bets on big ideas, and let the winners ride.\"\n```\n\n---\n\n## 2. Experts Who Opt In Beat \"Resources\" Who've Been Allocated.\n\n**tier:** core\n\nMotivation and fit are not soft concerns — they directly determine output quality under pressure. A person who volunteered for an assignment brings different energy than someone who was assigned because they were available. Bruiser fiercely protects this distinction at the staffing level.\n\n**Operational decision this produces:** Every Bruiser team is hand-picked from its Alliance of creative, strategic, and technical independents. No one is assigned because they are on the bench. Each team member has volunteered for the specific challenge.\n\n**Manifestation in practice:** \"No filler. No benchwarmers. Only A-tier talent, who've all volunteered for your assignment.\" Every challenge is treated as different, which means every team is assembled fresh — built for the brief, not borrowed from a standing roster.\n\n**Tradeoff this produces:** Teams are not pre-formed. Assembly takes deliberate effort per engagement. Speed of team formation is the cost accepted to guarantee opt-in quality. A standing allocated roster would be faster to spin up but would violate this value.\n\n```yaml\nvalue_key: opt_in_experts\ntier: core\nsource:\n uri: \"https://bruiser.co/\"\n publisher: bruiser.co\n content_hash: \"2a9d254eecd2e86a5990b4e2449008c34881a4adac71506d089275a3a9b70ebf\"\n retrieved_at: \"2026-10-16T14:01:19.775+00:00\"\nauthority: owner_confirmed\nexact_quotes:\n - \"EXPERTS WHO OPT-IN BEAT \\\"RESOURCES\\\" WHO'VE BEEN ALLOCATED.\"\n - \"So every Bruiser team is hand-picked from our Alliance of creative, strategic, and technical independents.\"\n - \"No filler. No benchwarmers. Only a-tier talent, who've all volunteered for your assignment.\"\nqualifier_from_owner: \"fiercely\"\n```\n\n---\n\n## Agent resolution order\n\nWhen these values conflict in a judgment call, prioritize:\n\n1. **Opt-In Experts** — team integrity and voluntary commitment are non-negotiable constraints on resourcing. No brief justifies filling a team with allocated staff.\n2. **Think Big. Act Small.** — scope and spend discipline governs how work is structured once the right team is in place.\n\n**Note:** This order is inferred from the structure of public evidence and owner confirmation of both values. The owner has not explicitly ranked them. Confirm the priority order before using it in agent arbitration.\n\n---\n\n## Open items for owner confirmation\n\n- **Resolution order:** The ranking above is provisional. Owner should confirm whether team integrity (opt-in) outranks resource discipline (think big, act small) when they pull in opposite directions, or whether both apply in parallel without conflict.\n- **Client feedback as a values expression:** The owner stated that client feedback is the most important proof point. This may imply a third value around accountability or results orientation. No named principle was stated; this is flagged for the owner to decide whether to encode it as a value or leave it as a claims/proof-point matter in claims.md.\n\n## Evidence record\n\nThe following attributable source language is preserved because it materially constrains this profile.\n\n### Published evidence\n\n> EXPERTS WHO OPT-IN BEAT “RESOURCES” WHO’VE BEEN ALLOCATED.\n\nSource: bruiser.co — https://bruiser.co/\n", "signature": "g0XpNfNQO0XcaPH9yiJt6R5cYEB65L51bHVw7FcetX+85WsPoq9/aR4F/zFsATEz+tg7HXp8jN4iMgVxgVq3AQ==", "sha256": "339ca2c289be7e72a8dc0624d48f9106c73511c8e683a6de6ab650b0db833b5d", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/bruiser-a4d2fbf5/files/values", "json_url": "https://registry.encodedbrands.ai/brands/bruiser-a4d2fbf5/files/values/data.json", "source_url": "https://registry.encodedbrands.ai/brands/bruiser-a4d2fbf5/source/values.md", "canonical_source_url": "https://registry.encodedbrands.ai/bruiser-a4d2fbf5/.well-known/brand/values.md" } ], "path": "/.well-known/brand/values.md" }