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      "content": "---\nbcp_version: \"0.3\"\nfile_type: visual\nparent: /.well-known/brand.md\nlast_updated: 2026-05-18\n---\n\n# Visual\n\nHigh-contrast and direct. Red on near-black, with white and grey as supporting tones. The visual system matches the voice: blunt, urgent, no decoration for its own sake.\n\n## Logo\n\n```yaml\nlogo:\n  primary:\n    description: \"Bruiser primary logo. Source files not yet registered in this BCP.\"\n    variants: []\n\nlogo_usage:\n  forbidden_modifications:\n    - stretch\n    - rotate\n    - recolor\n```\n\n## Color\n\n```yaml\ncolor:\n  tokens:\n    primary:\n      hex: \"#cc3b3b\"\n      role: primary\n      description: \"Bruiser red. The signal color. Use for emphasis and key calls to action.\"\n    surface_inverse:\n      hex: \"#0e0e0e\"\n      role: surface-inverse\n      description: \"Near-black primary surface.\"\n    surface_dark:\n      hex: \"#272727\"\n      role: surface\n      description: \"Secondary dark surface.\"\n    surface_light:\n      hex: \"#ffffff\"\n      role: surface\n      description: \"White surface for contrast layouts.\"\n    neutral:\n      hex: \"#999999\"\n      role: neutral\n      description: \"Mid-grey for secondary text and dividers.\"\n  approved_pairs:\n    - foreground: surface_light\n      background: surface_inverse\n      context: \"default dark layout\"\n    - foreground: primary\n      background: surface_inverse\n      context: \"emphasis on dark backgrounds\"\n    - foreground: surface_inverse\n      background: surface_light\n      context: \"light layouts\"\n  forbidden_pairs:\n    - foreground: neutral\n      background: surface_light\n      reason: \"insufficient contrast\"\n```\n\n## Typography\n\n```yaml\ntypography:\n  families:\n    body:\n      family: \"Montserrat\"\n      fallback_stack: [\"Helvetica Neue\", \"Arial\", \"sans-serif\"]\n      weights: [400, 600, 700, 900]\n      styles: [\"normal\"]\n      source: \"Google Fonts\"\n  roles:\n    display: body\n    body: body\n    ui: body\n```\n\n## Imagery\n\n```yaml\nimagery:\n  photographic_style: |\n    High contrast. Real environments under pressure. No stock smiles, no boardroom handshakes, no abstract gradients standing in for ideas.\n  forbidden_treatments:\n    - stock business handshakes\n    - generic abstract gradients\n    - cute illustration\n```\n",
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