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      "content": "---\nbcp_version: \"0.3\"\nfile_type: root\nbrand_name: \"Bruiser\"\ntree_version: \"1.0.0\"\nwebsite: \"https://bruiser.com\"\ntagline: \"We make problems go away.\"\nlast_updated: 2026-05-18\ndefault_locale: \"en-US\"\ndaughter_files:\n  - /.well-known/brand/voice.md\n  - /.well-known/brand/values.md\n  - /.well-known/brand/boundaries.md\n  - /.well-known/brand/claims.md\n  - /.well-known/brand/representation.md\n  - /.well-known/brand/visual.md\n---\n\n# Bruiser\n\nBruiser is a team of fixers. Clients call when a deadline is closing in and the usual options have run out. The work is solving business problems under pressure, when there is no time for navel-gazing. The specific scope of engagements is not yet documented in this BCP and should be added by the brand.\n\n## Core identity\n\n```yaml\ncategory: \"professional services\"\nfounded: null\nheadquarters: \"TODO\"\nmarkets: [\"TODO\"]\n```\n\n## Positioning\n\nBruiser stands for fast, direct action when stakes are high. The brand is for operators with a deadline and a problem that will not wait. It stands against process theater, hedging, and consulting that produces decks instead of outcomes.\n\n## Change log\n\n- 2026-05-18: v1.0.0 -- initial BCP authored via BCP Encoder\n",
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