{
  "trust_level": "claimed",
  "official_brand_source": false,
  "verification_method": null,
  "verified_domain": null,
  "verified_at": null,
  "verification_last_checked_at": null,
  "verification_expires_at": null,
  "status": "active",
  "customer_handle": "bruiser-8750d5b6",
  "certification_status": "not_certified",
  "registry_certified": false,
  "certification": null,
  "brand_name": "Bruiser",
  "response_scope": "full_tree",
  "integrity": null,
  "verified": null,
  "schema": "bcp-readable-package-v1",
  "integrity_scope": "legacy_per_file",
  "representation": "Derived readable representation; verify signatures against the canonical source files.",
  "canonical_registry_url": "https://registry.brandcontextprotocol.dev/brands/bruiser-8750d5b6",
  "html_url": "https://registry.encodedbrands.ai/brands/bruiser-8750d5b6",
  "files": [
    {
      "path": "/.well-known/brand/boundaries.md",
      "content": "---\nbcp_version: \"0.3\"\nfile_type: boundaries\nparent: /.well-known/brand.md\nlast_updated: 2026-05-18\n---\n\n# Boundaries\n\nThis file is the primary reference for brand-safety agents, vendor platforms, and any partner generating content on behalf of Bruiser. The interview did not capture detailed boundary positions. The brand should review and expand this file before relying on it.\n\n## Hard nos\n\nThese are absolute. No exceptions.\n\n```yaml\nhard_no:\n  - corporate jargon in brand-owned copy (journey, leverage, synergy, premium, enterprise-grade)\n  - exclamation points in brand-owned copy\n  - em dashes in brand-owned copy\n  - claims that Bruiser guarantees outcomes we have not contracted for\n  - cute or playful tone in advertising\n```\n\n## Soft nos\n\nThese are judgment calls. Context determines appropriateness.\n\n```yaml\nsoft_no:\n  - item: \"long-form thought leadership\"\n    condition: \"acceptable only if it stays operational and avoids consulting cliches\"\n  - item: \"humor\"\n    condition: \"acceptable when dry and at the expense of process theater, never at the expense of a client\"\n```\n\n## Brand safety\n\n```yaml\nbrand_safety:\n  adjacency_unsuitable:\n    - GARM Floor categories (illegal content, hate, graphic violence, adult content, terrorism)\n  adjacency_acceptable:\n    - Business and Finance\n    - Technology and Computing\n    - News\n  adjacency_contextual:\n    Sensitive News:\n      rule: \"acceptable when the brand placement does not appear to celebrate or trivialize the event\"\n```\n",
      "signature": "wh3PntbNMk3Fx3qQPKRcctI6l3U8+XreWyqXOGKRAPUAeEj7Yk718Mg30gafb5USOdLLEBR9Ml7AW2ybOUYsDg==",
      "sha256": "9f9b0f4c6cb9adb51d5bb1fb0227abc2a7b41c2c2760168195d38e8805a9667c",
      "kid": "v1",
      "content_type": "text/markdown; charset=utf-8",
      "html_url": "https://registry.encodedbrands.ai/brands/bruiser-8750d5b6/files/boundaries",
      "json_url": "https://registry.encodedbrands.ai/brands/bruiser-8750d5b6/files/boundaries/data.json",
      "source_url": "https://registry.encodedbrands.ai/brands/bruiser-8750d5b6/source/boundaries.md",
      "canonical_source_url": "https://registry.brandcontextprotocol.dev/bruiser-8750d5b6/.well-known/brand/boundaries.md"
    }
  ]
}