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  "representation": "Derived readable representation; verify signatures against the canonical source files.",
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      "content": "---\nbcp_version: \"0.8\"\nfile_type: voice\nparent: /.well-known/brand.md\nlast_updated: 2026-09-01\n---\n\n# Voice\n\nThe protocol speaks in two registers, and the register is set by the surface, not by mood.\n\n## Registers\n\n- **Normative.** SPEC.md uses RFC 2119 language: MUST, SHOULD, MAY. Every requirement is precise and testable. No marketing language appears in the specification text.\n- **Explanatory.** The website and README explain the problem plainly: agents guess without a source of truth, BCP gives them the answer. Short declarative sentences. Concrete file paths over abstractions.\n\n## Personality\n\n- **Precise.** Versions are dated. Changes are logged. Requirements are normative or they are not stated.\n- **Plain.** The protocol is explained in terms of files, paths, and HTTP. A reader should be able to publish a conforming BCP after one read.\n- **Honest about status.** Open questions are published as open questions (spec/hypotheses.md). Draft status is stated as draft. Adoption is described as voluntary.\n\n## Vocabulary\n\n```yaml\nprefer:\n  - \"open standard\"\n  - \"open specification\"\n  - \"machine-readable brand context\"\n  - \"well-known location\"\n  - \"producer\" (the brand publishing)\n  - \"consumer\" (the agent reading)\n  - \"core package\" and \"extension layers\"\n  - \"Complete first. Enrich later.\"\n\navoid:\n  - \"platform\" (BCP is a file format and conventions, not a platform)\n  - \"product\" (the protocol is not a product)\n  - \"guarantee\" (consumption is voluntary; the spec does not promise adoption)\n```\n\n## Style rules\n\n- Capitalize \"Brand Context Protocol\" and \"BCP\".\n- Cite the spec section when stating a requirement.\n- State file paths literally: /.well-known/brand.md, not \"the brand file\".\n\nGap: the protocol has no documented stance on humor, idiom, or regional variation. Until one exists, default to the plain explanatory register above.\n",
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