{
  "metadata": {
    "bcp_version": "0.7",
    "file_type": "claims",
    "parent": "/.well-known/brand.md",
    "last_updated": "2026-08-19"
  },
  "legal_review_disclosure": "These claims have been machine-generated and should be reviewed by legal counsel before customer use.",
  "sections": {
    "approved_at_launch": [
      {
        "claim": "Aira sells heat pumps and home energy solutions.",
        "tier": "default",
        "proof_status": "approved",
        "owner": "[gap]",
        "validity_window": {
          "valid_from": "2025-01-30",
          "valid_until": null
        },
        "source_hash": "983e6e1ea8f98a968319b7e579fb68d4c5f889a53c5c3c2d175cec7dff9f06bb",
        "exact_text": false,
        "approved_language": null,
        "evidence": "Owner statement; Aira homepage: 'heat pumps at the heart, our home energy solutions'."
      },
      {
        "claim": "Aira helps homes switch to cleaner, cheaper energy.",
        "tier": "default",
        "proof_status": "approved",
        "owner": "[gap]",
        "validity_window": {
          "valid_from": "2025-01-30",
          "valid_until": null
        },
        "source_hash": "c4aff827d6538802f66a05317ccd24bc159c7e89e520b5b6119a51adaa8a4d87",
        "exact_text": false,
        "approved_language": null,
        "evidence": "Owner statement; Aira homepage hero: 'our home energy solutions are helping Europe switch to cleaner, cheaper energy'."
      },
      {
        "claim": "Aira makes clean energy-tech accessible and affordable for millions of homes.",
        "tier": "default",
        "proof_status": "approved",
        "owner": "[gap]",
        "validity_window": {
          "valid_from": "2025-01-30",
          "valid_until": null
        },
        "source_hash": "c4aff827d6538802f66a05317ccd24bc159c7e89e520b5b6119a51adaa8a4d87",
        "exact_text": false,
        "approved_language": null,
        "evidence": "First-party homepage hero paragraph: 'we're making clean energy-tech accessible and affordable for millions of homes'."
      },
      {
        "claim": "Aira's primary market is European homeowners.",
        "tier": "default",
        "proof_status": "approved",
        "owner": "[gap]",
        "validity_window": {
          "valid_from": "2025-01-30",
          "valid_until": null
        },
        "source_hash": "c15f635674150a4bb598bee6fb5d5760c9ec720bd704b17925de4ac402ed4752",
        "exact_text": false,
        "approved_language": null,
        "evidence": "Owner statement and homepage text confirm European homeowner audience."
      }
    ],
    "requires_caveat": [
      {
        "claim": "Aira's products lead to cheaper energy bills.",
        "tier": "default",
        "proof_status": "requires_caveat",
        "owner": "[gap]",
        "validity_window": {
          "valid_from": "2025-01-30",
          "valid_until": null
        },
        "source_hash": "[gap]",
        "exact_text": false,
        "approved_language": null,
        "caveat": "Savings depend on household size, current energy source, local tariffs, and installation specifics. No specific savings figures may be stated without owner-confirmed supporting data.",
        "evidence": "Derived from first-party homepage positioning ('cheaper energy'). Quantified savings claims require Legal review and current market data before use."
      },
      {
        "claim": "Aira's solutions are cleaner than conventional alternatives.",
        "tier": "default",
        "proof_status": "requires_caveat",
        "owner": "[gap]",
        "validity_window": {
          "valid_from": "2025-01-30",
          "valid_until": null
        },
        "source_hash": "[gap]",
        "exact_text": false,
        "approved_language": null,
        "caveat": "Comparative environmental claims require substantiation tied to the local energy grid mix and product lifecycle data. Do not make unqualified 'carbon-free' or 'zero-emission' claims without owner-confirmed evidence.",
        "evidence": "Derived from first-party homepage positioning ('cleaner energy'). Comparative superiority claims require Legal review before use."
      },
      {
        "claim": "Aira heat pumps are suitable for [specific home type or geography].",
        "tier": "contextual",
        "proof_status": "requires_caveat",
        "owner": "[gap]",
        "validity_window": {
          "valid_from": "2025-01-30",
          "valid_until": null
        },
        "source_hash": "[gap]",
        "exact_text": false,
        "approved_language": null,
        "caveat": "Suitability claims depend on property type, insulation level, and local climate. No blanket suitability claim should be made. Direct prospective customers to a qualified Aira assessment.",
        "evidence": "No owner-confirmed product-suitability claim on record. Gap identified from product category context."
      }
    ],
    "forbidden": [
      {
        "claim": "As of 2025-01-30, any specific warranty term, financing rate, or pricing figure not confirmed by Legal or the brand owner for the current period.",
        "tier": "core",
        "proof_status": "forbidden",
        "owner": "[gap]",
        "validity_window": {
          "valid_from": "2025-01-30",
          "valid_until": null
        },
        "source_hash": "[gap]",
        "exact_text": false,
        "approved_language": null,
        "reason": "Owner interview flagged warranty terms, financing numbers, and pricing as requiring human review before agent output. No confirmed figures are on record in this BCP."
      },
      {
        "claim": "Any direct competitor comparison or comparative superiority claim.",
        "tier": "core",
        "proof_status": "forbidden",
        "owner": "[gap]",
        "validity_window": {
          "valid_from": "2025-01-30",
          "valid_until": null
        },
        "source_hash": "[gap]",
        "exact_text": false,
        "approved_language": null,
        "reason": "Owner interview flagged competitor comparisons as requiring human review. No approved comparative claim language is on record."
      },
      {
        "claim": "Any quantified savings figure (e.g. 'save £X per year', 'X% cheaper') not backed by owner-confirmed, dated supporting data.",
        "tier": "core",
        "proof_status": "forbidden",
        "owner": "[gap]",
        "validity_window": {
          "valid_from": "2025-01-30",
          "valid_until": null
        },
        "source_hash": "[gap]",
        "exact_text": false,
        "approved_language": null,
        "reason": "No specific savings metrics have been confirmed by the owner or supplied as evidence. Quantified claims without confirmed data are prohibited."
      },
      {
        "claim": "Any claim implying carbon neutrality, net-zero status, or full environmental certification not confirmed by the owner.",
        "tier": "core",
        "proof_status": "forbidden",
        "owner": "[gap]",
        "validity_window": {
          "valid_from": "2025-01-30",
          "valid_until": null
        },
        "source_hash": "[gap]",
        "exact_text": false,
        "approved_language": null,
        "reason": "No owner-confirmed environmental certification or net-zero claim is on record. Unsubstantiated absolute environmental claims carry regulatory risk in EU markets."
      }
    ]
  }
}