{
  "trust_level": "claimed",
  "official_brand_source": false,
  "verification_method": null,
  "verified_domain": null,
  "verified_at": null,
  "verification_last_checked_at": null,
  "verification_expires_at": null,
  "status": "active",
  "customer_handle": "aira-be635173",
  "certification_status": "not_certified",
  "registry_certified": false,
  "certification": null,
  "brand_name": "Aira",
  "response_scope": "full_tree",
  "integrity": null,
  "verified": null,
  "schema": "bcp-readable-package-v1",
  "integrity_scope": "legacy_per_file",
  "representation": "Derived readable representation; verify signatures against the canonical source files.",
  "canonical_registry_url": "https://registry.brandcontextprotocol.dev/brands/aira-be635173",
  "html_url": "https://registry.encodedbrands.ai/brands/aira-be635173",
  "files": [
    {
      "path": "/.well-known/brand/claims.json",
      "content": "{\n  \"metadata\": {\n    \"bcp_version\": \"0.7\",\n    \"file_type\": \"claims\",\n    \"parent\": \"/.well-known/brand.md\",\n    \"last_updated\": \"2026-08-19\"\n  },\n  \"legal_review_disclosure\": \"These claims have been machine-generated and should be reviewed by legal counsel before customer use.\",\n  \"sections\": {\n    \"approved_at_launch\": [\n      {\n        \"claim\": \"Aira sells heat pumps and home energy solutions.\",\n        \"tier\": \"default\",\n        \"proof_status\": \"approved\",\n        \"owner\": \"[gap]\",\n        \"validity_window\": {\n          \"valid_from\": \"2025-01-30\",\n          \"valid_until\": null\n        },\n        \"source_hash\": \"983e6e1ea8f98a968319b7e579fb68d4c5f889a53c5c3c2d175cec7dff9f06bb\",\n        \"exact_text\": false,\n        \"approved_language\": null,\n        \"evidence\": \"Owner statement; Aira homepage: 'heat pumps at the heart, our home energy solutions'.\"\n      },\n      {\n        \"claim\": \"Aira helps homes switch to cleaner, cheaper energy.\",\n        \"tier\": \"default\",\n        \"proof_status\": \"approved\",\n        \"owner\": \"[gap]\",\n        \"validity_window\": {\n          \"valid_from\": \"2025-01-30\",\n          \"valid_until\": null\n        },\n        \"source_hash\": \"c4aff827d6538802f66a05317ccd24bc159c7e89e520b5b6119a51adaa8a4d87\",\n        \"exact_text\": false,\n        \"approved_language\": null,\n        \"evidence\": \"Owner statement; Aira homepage hero: 'our home energy solutions are helping Europe switch to cleaner, cheaper energy'.\"\n      },\n      {\n        \"claim\": \"Aira makes clean energy-tech accessible and affordable for millions of homes.\",\n        \"tier\": \"default\",\n        \"proof_status\": \"approved\",\n        \"owner\": \"[gap]\",\n        \"validity_window\": {\n          \"valid_from\": \"2025-01-30\",\n          \"valid_until\": null\n        },\n        \"source_hash\": \"c4aff827d6538802f66a05317ccd24bc159c7e89e520b5b6119a51adaa8a4d87\",\n        \"exact_text\": false,\n        \"approved_language\": null,\n        \"evidence\": \"First-party homepage hero paragraph: 'we're making clean energy-tech accessible and affordable for millions of homes'.\"\n      },\n      {\n        \"claim\": \"Aira's primary market is European homeowners.\",\n        \"tier\": \"default\",\n        \"proof_status\": \"approved\",\n        \"owner\": \"[gap]\",\n        \"validity_window\": {\n          \"valid_from\": \"2025-01-30\",\n          \"valid_until\": null\n        },\n        \"source_hash\": \"c15f635674150a4bb598bee6fb5d5760c9ec720bd704b17925de4ac402ed4752\",\n        \"exact_text\": false,\n        \"approved_language\": null,\n        \"evidence\": \"Owner statement and homepage text confirm European homeowner audience.\"\n      }\n    ],\n    \"requires_caveat\": [\n      {\n        \"claim\": \"Aira's products lead to cheaper energy bills.\",\n        \"tier\": \"default\",\n        \"proof_status\": \"requires_caveat\",\n        \"owner\": \"[gap]\",\n        \"validity_window\": {\n          \"valid_from\": \"2025-01-30\",\n          \"valid_until\": null\n        },\n        \"source_hash\": \"[gap]\",\n        \"exact_text\": false,\n        \"approved_language\": null,\n        \"caveat\": \"Savings depend on household size, current energy source, local tariffs, and installation specifics. No specific savings figures may be stated without owner-confirmed supporting data.\",\n        \"evidence\": \"Derived from first-party homepage positioning ('cheaper energy'). Quantified savings claims require Legal review and current market data before use.\"\n      },\n      {\n        \"claim\": \"Aira's solutions are cleaner than conventional alternatives.\",\n        \"tier\": \"default\",\n        \"proof_status\": \"requires_caveat\",\n        \"owner\": \"[gap]\",\n        \"validity_window\": {\n          \"valid_from\": \"2025-01-30\",\n          \"valid_until\": null\n        },\n        \"source_hash\": \"[gap]\",\n        \"exact_text\": false,\n        \"approved_language\": null,\n        \"caveat\": \"Comparative environmental claims require substantiation tied to the local energy grid mix and product lifecycle data. Do not make unqualified 'carbon-free' or 'zero-emission' claims without owner-confirmed evidence.\",\n        \"evidence\": \"Derived from first-party homepage positioning ('cleaner energy'). Comparative superiority claims require Legal review before use.\"\n      },\n      {\n        \"claim\": \"Aira heat pumps are suitable for [specific home type or geography].\",\n        \"tier\": \"contextual\",\n        \"proof_status\": \"requires_caveat\",\n        \"owner\": \"[gap]\",\n        \"validity_window\": {\n          \"valid_from\": \"2025-01-30\",\n          \"valid_until\": null\n        },\n        \"source_hash\": \"[gap]\",\n        \"exact_text\": false,\n        \"approved_language\": null,\n        \"caveat\": \"Suitability claims depend on property type, insulation level, and local climate. No blanket suitability claim should be made. Direct prospective customers to a qualified Aira assessment.\",\n        \"evidence\": \"No owner-confirmed product-suitability claim on record. Gap identified from product category context.\"\n      }\n    ],\n    \"forbidden\": [\n      {\n        \"claim\": \"As of 2025-01-30, any specific warranty term, financing rate, or pricing figure not confirmed by Legal or the brand owner for the current period.\",\n        \"tier\": \"core\",\n        \"proof_status\": \"forbidden\",\n        \"owner\": \"[gap]\",\n        \"validity_window\": {\n          \"valid_from\": \"2025-01-30\",\n          \"valid_until\": null\n        },\n        \"source_hash\": \"[gap]\",\n        \"exact_text\": false,\n        \"approved_language\": null,\n        \"reason\": \"Owner interview flagged warranty terms, financing numbers, and pricing as requiring human review before agent output. No confirmed figures are on record in this BCP.\"\n      },\n      {\n        \"claim\": \"Any direct competitor comparison or comparative superiority claim.\",\n        \"tier\": \"core\",\n        \"proof_status\": \"forbidden\",\n        \"owner\": \"[gap]\",\n        \"validity_window\": {\n          \"valid_from\": \"2025-01-30\",\n          \"valid_until\": null\n        },\n        \"source_hash\": \"[gap]\",\n        \"exact_text\": false,\n        \"approved_language\": null,\n        \"reason\": \"Owner interview flagged competitor comparisons as requiring human review. No approved comparative claim language is on record.\"\n      },\n      {\n        \"claim\": \"Any quantified savings figure (e.g. 'save £X per year', 'X% cheaper') not backed by owner-confirmed, dated supporting data.\",\n        \"tier\": \"core\",\n        \"proof_status\": \"forbidden\",\n        \"owner\": \"[gap]\",\n        \"validity_window\": {\n          \"valid_from\": \"2025-01-30\",\n          \"valid_until\": null\n        },\n        \"source_hash\": \"[gap]\",\n        \"exact_text\": false,\n        \"approved_language\": null,\n        \"reason\": \"No specific savings metrics have been confirmed by the owner or supplied as evidence. Quantified claims without confirmed data are prohibited.\"\n      },\n      {\n        \"claim\": \"Any claim implying carbon neutrality, net-zero status, or full environmental certification not confirmed by the owner.\",\n        \"tier\": \"core\",\n        \"proof_status\": \"forbidden\",\n        \"owner\": \"[gap]\",\n        \"validity_window\": {\n          \"valid_from\": \"2025-01-30\",\n          \"valid_until\": null\n        },\n        \"source_hash\": \"[gap]\",\n        \"exact_text\": false,\n        \"approved_language\": null,\n        \"reason\": \"No owner-confirmed environmental certification or net-zero claim is on record. Unsubstantiated absolute environmental claims carry regulatory risk in EU markets.\"\n      }\n    ]\n  }\n}",
      "signature": "iRCV5ehOoGlFcxOCOKdz5VkVOTziCiXdH4dJ7qmYXpbhNInb9S5BqFFHEXslxE6wAIxixcFBV6QuX7dg8b05Cw==",
      "sha256": "3e452d5ab666d7cf822c5151398bcbfe5e561a8f7daabe8b27b826e1edaa6045",
      "kid": "v1",
      "content_type": "application/json; charset=utf-8",
      "html_url": "https://registry.encodedbrands.ai/brands/aira-be635173/files/claims.json",
      "json_url": "https://registry.encodedbrands.ai/brands/aira-be635173/files/claims.json/data.json",
      "source_url": "https://registry.encodedbrands.ai/brands/aira-be635173/source/claims.json",
      "canonical_source_url": "https://registry.brandcontextprotocol.dev/aira-be635173/.well-known/brand/claims.json"
    }
  ]
}