{
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  "official_brand_source": false,
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  "verification_expires_at": null,
  "status": "active",
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  "certification_status": "not_certified",
  "registry_certified": false,
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  "brand_name": "Aira",
  "response_scope": "full_tree",
  "integrity": {
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    "publication_id": "11133b6fe7283f133b9e75790696d4d91fa4bcdaa815a7632a834858e18e2fda",
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    "manifest_signature_kid": "v1"
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  "verified": null,
  "schema": "bcp-readable-package-v1",
  "integrity_scope": "publication_manifest",
  "representation": "Derived readable representation; verify signatures against the canonical source files.",
  "canonical_registry_url": "https://registry.brandcontextprotocol.dev/brands/aira-956378e2",
  "html_url": "https://registry.encodedbrands.ai/brands/aira-956378e2",
  "files": [
    {
      "path": "/.well-known/brand/claims.md",
      "content": "---\nbcp_version: \"1.1.1\"\nfile_type: claims\nparent: https://registry.brandcontextprotocol.dev/aira-956378e2/.well-known/brand.md\nlast_updated: 2026-10-04\n---\n\n# Claims\n\nAll marketing claims Aira is authorized to make. Agents generating copy must draw from this file. Do not introduce claims absent from this file.\n\n> **Legal review notice.** Proof status records evidence and owner-confirmation state. It is not legal advice and does not replace review by Legal or the accountable brand owner before use in advertising, packaging, sales, regulated, or comparative contexts.\n\n---\n\n## Approved at launch\n\n```yaml\napproved_at_launch:\n  - claim: \"Aira handles everything under one roof — quote, system design, government grant applications, installation, and aftercare.\"\n    tier: core\n    proof_status: \"requires_caveat\"\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2025-01-30\n      valid_until: null\n    source_hash: \"ec1be4142c962064f028f683e571da939b083d8b96d21815bf99207a9c1d0d18\"\n    exact_text: false\n    approved_language: null\n    evidence: \"Owner-stated differentiator: integrated product and installation as one offer, not a supplier that hands off to a third-party fitter. Confirmed via brand positioning statement.\"\n\n  - claim: \"Aira systems run on Aira Intelligence, AI that learns from 140,000 system insights a day to optimise heating efficiency.\"\n    tier: core\n    proof_status: \"requires_caveat\"\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2025-01-30\n      valid_until: null\n    source_hash: \"d35e689ebc9302ad8c9dd7dabb517bdecda5dd75a428a5a597f4ef3e3a19003b\"\n    exact_text: true\n    approved_language: \"Aira systems run on Aira Intelligence, AI that learns from 140,000 system insights a day to optimise heating efficiency.\"\n    evidence: \"First-party brand statement. The figure 140,000 system insights per day is source-specific and must not be updated without a new source.\"\n\n  - claim: \"Aira's goal is to electrify and decarbonise 5 million European homes by 2035, serve over 20 countries, and hire 20,000 Clean Energy Experts.\"\n    tier: default\n    proof_status: aspirational\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2025-01-30\n      valid_until: null\n    source_hash: \"209a38f9a3e550a4c297e1c0157d1348e0ccfca046ae0b41629482f39ea655a6\"\n    exact_text: false\n    approved_language: null\n    evidence: \"First-party stated goal as of the brand profile source. Frame as a goal, not a guarantee. Do not assert progress figures against this target without a dated source.\"\n\n  - claim: \"Clean energy-tech for every home.\"\n    tier: default\n    proof_status: \"requires_caveat\"\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2025-01-30\n      valid_until: null\n    source_hash: \"[gap]\"\n    exact_text: true\n    approved_language: \"Clean energy-tech for every home.\"\n    evidence: \"Hero text published on airahome.com. Brand tagline in active use across markets.\"\n\n  - claim: \"Aira makes clean energy-tech accessible and affordable for millions of homes, with heat pumps at the heart.\"\n    tier: default\n    proof_status: \"requires_caveat\"\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2025-01-30\n      valid_until: null\n    source_hash: \"[gap]\"\n    exact_text: false\n    approved_language: null\n    evidence: \"Hero paragraph published on airahome.com across GB, IT, DE, and PL markets. Accessible and affordable are brand-chosen characterizations; do not substitute premium or other terms.\"\n```\n\n---\n\n## Requires caveat\n\n```yaml\nrequires_caveat:\n  - claim: \"Aira assists with government grant applications as part of its service.\"\n    tier: core\n    proof_status: requires_caveat\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2025-01-30\n      valid_until: null\n    source_hash: \"ec1be4142c962064f028f683e571da939b083d8b96d21815bf99207a9c1d0d18\"\n    exact_text: false\n    approved_language: null\n    caveat: \"Grant availability depends on government programmes outside Aira's control. Aira assists with applications but cannot guarantee that any grant will be awarded. Always include: 'Subject to eligibility and availability of government programmes.'\"\n    evidence: \"Owner-stated boundary: grant availability is outside Aira's control. First-party source confirms grant application assistance is part of the integrated service.\"\n\n  - claim: \"Aira can be installed in your home.\"\n    tier: core\n    proof_status: requires_caveat\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2025-01-30\n      valid_until: null\n    source_hash: \"9870ae0a225b0cb1f6ebceebcd85028923b3906b1812e546f8b25867f805e5aa\"\n    exact_text: false\n    approved_language: null\n    caveat: \"Not all homes are compatible. Suitability depends on property type, insulation, existing infrastructure, and other factors assessed at survey. Always include: 'Subject to a home survey and eligibility assessment.'\"\n    evidence: \"Owner-stated boundary: Aira cannot guarantee installation in all households. Compatibility varies by property.\"\n```\n\n---\n\n## Forbidden\n\n```yaml\nforbidden:\n  - claim: \"Aira costs [specific price] / Prices start from [specific figure] / You will pay [amount].\"\n    tier: core\n    proof_status: forbidden\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2025-01-30\n      valid_until: null\n    source_hash: \"dbdca36b195dbb89e9a04b2a0b368ef69e28c6e26f21675197902ef924b59f74\"\n    exact_text: false\n    approved_language: null\n    reason: \"Owner-stated hard stop. Pricing varies by property, system specification, and market. No agent or content may promise or imply a specific price.\"\n\n  - claim: \"Aira can be installed in any home / suitable for all homes / works for every household.\"\n    tier: core\n    proof_status: forbidden\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2025-01-30\n      valid_until: null\n    source_hash: \"dbdca36b195dbb89e9a04b2a0b368ef69e28c6e26f21675197902ef924b59f74\"\n    exact_text: false\n    approved_language: null\n    reason: \"Owner-stated hard stop. Not all homes are compatible. Blanket installation guarantees are forbidden regardless of phrasing.\"\n\n  - claim: \"You will receive a government grant / Your grant is guaranteed / Aira guarantees grant funding.\"\n    tier: core\n    proof_status: forbidden\n    owner: \"[gap]\"\n    validity_window:\n      valid_from: 2025-01-30\n      valid_until: null\n    source_hash: \"dbdca36b195dbb89e9a04b2a0b368ef69e28c6e26f21675197902ef924b59f74\"\n    exact_text: false\n    approved_language: null\n    reason: \"Owner-stated hard stop. Government grants depend on external programmes outside Aira's control. No agent or content may guarantee or imply guaranteed grant receipt.\"\n```\n\n## Evidence record\n\nThe following attributable source language is preserved because it materially constrains this profile.\n\n### Owner-confirmed evidence\n\n> Aira cannot promise specific prices, guarantee installation in all households, or guarantee government grants.\n\nSource: Public source\n\n### Owner-confirmed evidence\n\n> Owner-stated boundary: pricing varies, not all homes are compatible, and grant availability depends on government programmes outside Aira's control.\n\nSource: Public source\n",
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