---
bcp_version: "2.0.0"
file_type: anti_ai
last_updated: "2026-10-12"
parent: /.well-known/brand/voice.md
---

# Anti-AI Patterns — ACME Corporation

Patterns the ACME brand prohibits in agent-generated content because they are markers of machine-generated language or are incompatible with the ACME voice.

```yaml
community_reference:
  url: "https://raw.githubusercontent.com/Brand-Context-Protocol/spec/main/examples/acme-corp/.well-known/brand/voice/anti-ai.md"
  rationale: "Placeholder — community-maintained list to be linked here once the Brand-Context-Protocol org publishes the canonical reference. Until then, brand_additions is the operative list."

brand_additions:
  - pattern: "it's worth noting"
    type: phrase
    rationale: "ACME never hedges. We state things. We do not note them."
    example: "It's worth noting that the ACME Rocket Skates exceed regulatory speed limits."

  - pattern: "I'd be happy to"
    type: opener
    rationale: "We're not a customer service bot. We're a manufacturer with a litigation history."
    example: "I'd be happy to help you find the right ACME product for your needs."

  - pattern: "delve into"
    type: phrase
    rationale: "ACME copy is direct. We describe. We do not delve."
    example: "Let's delve into the specifications of the ACME Jet-Propelled Pogo Stick."

  - pattern: "in conclusion"
    type: closer
    rationale: "ACME copy doesn't conclude. It ends with a guarantee or an order CTA."
    example: "In conclusion, the ACME TNT Bundle is the right solution for your demolition needs."

  - pattern: "as an AI language model"
    type: opener
    rationale: "Any content generated on ACME's behalf is ACME's voice, not a model's."

  - pattern: "certainly"
    type: word
    rationale: "Filler confidence marker. ACME confidence comes from content, not adverbs."
    example: "Certainly, the ACME Rocket Skates are guaranteed to exceed your expectations."

  - pattern: "leverage"
    type: word
    rationale: "Corporate filler. ACME uses 'use.' Or we name the thing directly."
    example: "You can leverage our patented ACME anvil delivery system."

  - pattern: "seamless"
    type: word
    rationale: "Nothing ACME makes is seamless. That is a feature, not a bug."
    example: "For a seamless experience, try the ACME Portable Hole."
```