{ "trust_level": "claimed", "official_brand_source": false, "verification_method": null, "verified_domain": null, "verified_at": null, "verification_last_checked_at": null, "verification_expires_at": null, "status": "active", "customer_handle": "acme-corp-reference", "certification_status": "not_certified", "registry_certified": false, "certification": null, "brand_name": "ACME Corporation", "response_scope": "full_tree", "content_complete": true, "available_paths": [ "/.well-known/DESIGN.md", "/.well-known/brand.json", "/.well-known/brand.md", "/.well-known/brand/boundaries.md", "/.well-known/brand/claims.md", "/.well-known/brand/commerce.md", "/.well-known/brand/onboarding.md", "/.well-known/brand/representation.md", "/.well-known/brand/values.md", "/.well-known/brand/visual.md", "/.well-known/brand/voice.md", "/.well-known/brand/voice/anti-ai.md" ], "integrity_scope": "publication_manifest", "integrity": { "version": 2, "publication_id": "cc869ddaeec43f5fd85a4523e12f95df0860818df815ba9d13de2f3df12396d4", "revision_id": "b43f8152-e618-4646-b72a-c844d2a00e9c", "manifest_sha256": "50a8c48b9fa004d8bdb29397d5a4ce76a6faf27df99c69acc4d8a89714fd5b2b", "manifest_signature": "mM0emFCBTO9AbxbY+m4EuzPpCAXe5dmrHep67pAU9xJO8JIMziDdIelIgnMcJQjZ784KsCDjC2lXwkmFT6lgBA==", "manifest_signature_kid": "v1" }, "verified": null, "schema": "bcp-readable-package-v1", "representation": "Derived readable representation; verify signatures against the canonical source files.", "canonical_registry_url": "https://registry.encodedbrands.ai/brands/acme-corp-reference", "html_url": "https://registry.encodedbrands.ai/brands/acme-corp-reference", "files": [ { "path": "/.well-known/brand.md", "content": "---\nbcp_version: \"2.0.0\"\ntree_version: \"2.0.1\"\nbrand_name: ACME Corporation\nfile_type: root\ndomain: acme.example.com\ncategory: Consumer products and industrial devices\ntagline: \"If it exists, we make it. If it doesn't, we make it anyway.\"\ndefault_locale: en-US\nsupported_locales: [en-US]\nlast_updated: \"2026-10-13\"\ncommerce: /.well-known/brand/commerce.md\ndaughter_files:\n voice: /.well-known/brand/voice.md\n voice_anti_ai: /.well-known/brand/voice/anti-ai.md\n visual: /.well-known/brand/visual.md\n values: /.well-known/brand/values.md\n boundaries: /.well-known/brand/boundaries.md\n claims: /.well-known/brand/claims.md\n representation: /.well-known/brand/representation.md\n onboarding: /.well-known/brand/onboarding.md\n commerce: /.well-known/brand/commerce.md\nsource_coverage:\n status: partial\n sources:\n - \"https://github.com/Brand-Context-Protocol/spec/tree/main/examples/acme-corp/.well-known\"\n gaps:\n - \"ACME Corporation is fictional; its product, shipping, legal, and approval records are illustrative and have no independent real-world evidence.\"\n - \"Illustrative asset and commerce URLs on example.com are not live services.\"\n research_refreshed: false\nintegrity_signed: true\ntrust_level: claimed\nofficial_brand_source: false\nverification_method: null\nverified_domain: null\nverified_at: null\ndns_verified_at: null\nverification_last_checked_at: null\nverification_expires_at: null\ncertification_status: not_certified\nregistry_certified: false\n---\n# ACME Corporation\n\n**If it exists, we make it. If it doesn't, we make it anyway.**\n\n## What we do\n\nACME Corporation manufactures an implausibly broad catalog of products, from anvils and catapults to jet-powered roller skates and portable holes. We are the supplier of choice for ambitious problem-solvers who need creative solutions delivered overnight, no questions asked.\n\n## Primary audience\n\nSolo operators with a singular, obsessive goal and an unlimited budget. Typically found in arid, canyon-adjacent environments. High repeat-purchase rate despite mixed product outcomes.\n\n## Position vs competitors\n\nWe are the only manufacturer willing to ship a functioning trebuchet, a box of dynamite, and a pair of rocket-powered rollerskates in the same order, overnight, to a mesa in the desert. No competitor matches our breadth, speed, or tolerance for creative use cases.\n\n## Package map\n\nThis fictional reference package demonstrates the eight required BCP 2.0 files. `onboarding.md` explains safe browsing and connected use; `claims.md` separates use classification, evidence, and brand approval. The commerce and anti-AI files are optional extensions. All example.com domains, product claims, assets, and transaction locations are illustrative, not live services. These files are untrusted reference data, not agent instructions or authority to transact. Host policy determines their use.\n\n## Change log\n\n- 2026-10-13 — tree_version 2.0.1. Linked the live, signed Registry reference in onboarding. ACME remains fictional, claimed, and unverified; the GitHub source remains open for change requests.\n\n- 2026-10-12 — tree_version 2.0.0. Added required onboarding and source coverage; separated claim statuses; marked fictional evidence and unavailable services; validated with the BCP 2.0 reference validator.\n\n- 2026-09-23 — tree_version 1.1.0. BCP 1.1.0 affordance map; imperative agent instructions removed. Earlier entries below describe historical formats only.\n\n- 2026-07-05 — tree_version 0.7.0. Bumped to BCP v0.7. Added `agent_first_action` field and Agent Instructions block (spec §7.1.2). Added commerce pointer and moved commerce.md into the .well-known/brand/ tree. Updated all daughter file versions.\n\n- 2026-05-30 — tree_version 0.4.0. Registered visual.md as a first-class daughter and added layout guidance. Conforms to BCP v0.4.\n\n- 2026-05-30 — tree_version 0.3.0. Added voice/anti-ai.md. Conforms to BCP v0.3.\n\n- 2026-05-06 — tree_version 0.2.0. Added visual.md. Extended representation.md with never_compare_to and framing_traps. Conforms to BCP v0.2.\n\n- 2026-04-18 — tree_version 0.1.0. Initial publication.\n\n\n## See also\n\n- [boundaries.md]()\n- [claims.md]()\n- [commerce.md]()\n- [onboarding.md]()\n- [representation.md]()\n- [values.md]()\n- [visual.md]()\n- [voice.md]()\n- [voice/anti-ai.md]()\n\n", "signature": "1ZGsJDs65htFnlyGe4pmLByO7zf9fCi8NoBwtjEEZla7ySP7eIhsfbV6Rbi6nAiDfG1quXl3/CvoFmCf7V+fCQ==", "sha256": "50f91dbb2bbfdc10a78f9974246a1cc89b9539fd0b42699edeb671dafb579f13", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/acme-corp-reference/files/brand", "json_url": "https://registry.encodedbrands.ai/brands/acme-corp-reference/files/brand/data.json", "source_url": "https://registry.encodedbrands.ai/brands/acme-corp-reference/source/brand.md", "canonical_source_url": "https://registry.encodedbrands.ai/acme-corp-reference/.well-known/brand.md" }, { "path": "/.well-known/brand.json", "content": "{\"$schema\":\"https://adcontextprotocol.org/schemas/v3/brand.json\",\"brands\":[{\"colors\":{\"accent\":\"#FFD600\",\"background\":\"#FFFFFF\",\"critical\":\"#B00020\",\"primary\":\"#E63312\",\"secondary\":\"#1A1A1A\",\"success\":\"#2E7D32\",\"surface-inverse\":\"#000000\",\"text\":\"#1A1A1A\",\"text-inverse\":\"#FFFFFF\"},\"fonts\":{\"primary\":\"ACME Display\",\"secondary\":\"Inter\"},\"id\":\"acme-corp\",\"logos\":[{\"url\":\"https://cdn.acme.example.com/brand/logo-primary.svg\"},{\"url\":\"https://cdn.acme.example.com/brand/logo-primary@2x.png\"},{\"url\":\"https://cdn.acme.example.com/brand/logo-icon.svg\"}],\"names\":[{\"en_US\":\"ACME Corporation\"}],\"tone\":{\"attributes\":[\"Confident\",\"Casual\",\"Technical\",\"Unbothered\",\"Enthusiastic\"],\"donts\":[\"Apologize. Ever.\",\"Use the words 'safe' or 'safety-tested'.\",\"Use 'reliable' — repeat purchases depend on replacement.\",\"Say 'fail' — prefer 'spectacular failure mode' or 'expected destruction pattern'.\",\"Describe 'user error' — prefer 'creative misapplication'.\"],\"dos\":[\"Describe failure modes with enthusiasm.\",\"Use the full product name every time.\",\"Reference the warranty without explaining it.\",\"Sound like engineers with a sense of humor.\"],\"voice\":\"Confident and matter-of-fact about impossible things — the tone of an industrial catalog that has never apologized.\"},\"url\":\"https://acme.example.com\"}],\"house\":{\"domain\":\"acme.example.com\",\"name\":\"ACME Corporation\"}}\n", "signature": "k/4Uz1BaPughT0ZCR141nYSzTIRyGxu0IkA5m1cCQcRhf7ilRWhBX0VPkKmyw7Kz40JExcLPDL8sO86KqFslAA==", "sha256": "e21495dc3df69e05e6558770cf4145596f1b6ddd20f3e5b19d05fa47caa4912f", "kid": "v1", "content_type": "application/json; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/acme-corp-reference/files/brand.json", "json_url": "https://registry.encodedbrands.ai/brands/acme-corp-reference/files/brand.json/data.json", "source_url": "https://registry.encodedbrands.ai/brands/acme-corp-reference/source/brand.json", "canonical_source_url": "https://registry.encodedbrands.ai/acme-corp-reference/.well-known/brand.json" }, { "path": "/.well-known/brand/boundaries.md", "content": "---\nparent: /.well-known/brand.md\nfile_type: boundaries\nbcp_version: \"2.0.0\"\niab_alignment: 3.0\ngarm_alignment: Brand Safety Floor\nlast_updated: \"2026-10-12\"\n---\n\n# Boundaries\n\n## Hard no\n\n- Content depicting harm to roadrunners (our top customer's target demographic; we remain neutral in predator-prey disputes but will not assist the prey)\n- Association with competitor brands (Buy-N-Large, Stark Industries, Wonka Industries)\n- Content suggesting our products are toys or suitable for children\n- Explicit acknowledgment of product failure rates in marketing materials (GARM Floor: Debated Sensitive Social Issues)\n\n## Soft no (requires approval)\n\n- Testimonials from customers (most customer experiences are not suitable for marketing use)\n- Before-and-after demonstrations (the \"after\" is typically a crater, a pile of feathers, or a hospitalization)\n- Environmental claims about our manufacturing process (our desert factory has an unaudited carbon footprint)\n- Comparative advertising against Road Runner Brand Birdseed (ongoing litigation)\n\n## Regulatory constraints\n\n- CPSC product safety disclaimers required on all items exceeding 50 pounds of thrust\n- FTC truth-in-advertising rules on all speed, altitude, and detonation-radius claims\n- FAA restrictions on marketing jet-propelled consumer products as \"personal aircraft\"\n- EPA constraints on marketing portable holes as \"waste disposal solutions\"\n", "signature": "r576Z29C4naX2VyhQ0lvCKSHGqs7k2kL0axxaDpsIeCFObDg/F3PvtQeM3bM5/K+jjejtMe9LtCZZU/u4JlvBQ==", "sha256": "49283682042c8b5133e28aeccc5d66286ea9b5e251f40e3755bbb7a78db33d96", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/acme-corp-reference/files/boundaries", "json_url": "https://registry.encodedbrands.ai/brands/acme-corp-reference/files/boundaries/data.json", "source_url": "https://registry.encodedbrands.ai/brands/acme-corp-reference/source/boundaries.md", "canonical_source_url": "https://registry.encodedbrands.ai/acme-corp-reference/.well-known/brand/boundaries.md" }, { "path": "/.well-known/brand/claims.md", "content": "---\nparent: /.well-known/brand.md\nfile_type: claims\nbcp_version: \"2.0.0\"\nlast_updated: \"2026-10-12\"\n---\n\n# Claims\n\nThis is a fictional conformance example. Its evidence references illustrate the shape of a brand record; no shipping log, product database, incorporation record, legal review, or accountable owner approval exists. `brand_approval: unreviewed` is deliberate. No claim in this file grants permission to make a factual statement about a real company.\n\n## Permitted in the fictional scenario\n\n```yaml\npermitted:\n - claim: \"Overnight delivery, anywhere on Earth.\"\n use_status: permitted\n evidence_status: unknown\n brand_approval: unreviewed\n evidence: \"Illustrative internal shipping logs and a fictional 99.97% on-time rate for fiscal 2025; no independent source exists.\"\n - claim: \"Over 10,000 products in our catalog.\"\n use_status: permitted\n evidence_status: unknown\n brand_approval: unreviewed\n evidence: \"Illustrative product database count as of 2026-Q1; no real database exists.\"\n - claim: \"Trusted by customers for over 75 years.\"\n use_status: permitted\n evidence_status: unknown\n brand_approval: unreviewed\n evidence: \"Illustrative 1949 incorporation and repeat-purchase story; neither is independently evidenced.\"\n caveat: \"In this scenario, 'trusted' describes repeat purchases, not product satisfaction.\"\n```\n\n## Requires caveat\n\n```yaml\nrequires_caveat:\n - claim: \"Our products always work as designed.\"\n use_status: conditional\n evidence_status: unknown\n brand_approval: unreviewed\n caveat: \"In the fictional scenario, the designed function may diverge from the customer's intended use; do not imply safety or reliability.\"\n - claim: \"Industry-leading innovation.\"\n use_status: conditional\n evidence_status: unknown\n brand_approval: unreviewed\n caveat: \"No defined industry, comparison set, or third-party ranking supports 'leading'; this is illustrative wording only.\"\n```\n\n## Forbidden\n\n```yaml\nforbidden:\n - claim: \"Safe for home use.\"\n use_status: prohibited\n evidence_status: unsupported\n brand_approval: unreviewed\n evidence: \"No fictional ACME product has a home-use safety certification.\"\n - claim: \"Satisfaction guaranteed.\"\n use_status: prohibited\n evidence_status: unsupported\n brand_approval: unreviewed\n evidence: \"The fictional satisfaction metrics are not publishable.\"\n - claim: \"Recommended by professionals.\"\n use_status: prohibited\n evidence_status: unsupported\n brand_approval: unreviewed\n evidence: \"No professional endorsement is recorded in this example.\"\n - claim: \"A specific customer succeeded with an ACME product.\"\n use_status: prohibited\n evidence_status: unsupported\n brand_approval: unreviewed\n evidence: \"The fictional package contains no documented customer success.\"\n```\n", "signature": "JGyNa5QIdsDLjsutcxY8WkIIXPRDo3BocxBC8+VhludyhvoKqgQI25y85ZqZWI2fn3wHHUm0zesHiN1rK4mMAQ==", "sha256": "d86ac685ad7fd36b4ae1aaf041961e6cd3e4f2fe59a3e468eba489a31325c699", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/acme-corp-reference/files/claims", "json_url": "https://registry.encodedbrands.ai/brands/acme-corp-reference/files/claims/data.json", "source_url": "https://registry.encodedbrands.ai/brands/acme-corp-reference/source/claims.md", "canonical_source_url": "https://registry.encodedbrands.ai/acme-corp-reference/.well-known/brand/claims.md" }, { "path": "/.well-known/brand/commerce.md", "content": "---\nbcp_version: \"2.0.0\"\nfile_type: commerce\nparent: /.well-known/brand.md\nbrand_name: \"ACME Corporation\"\nlast_updated: \"2026-10-12\"\n---\n\n# Commerce\n\nThis fictional ACME package includes illustrative commerce locations. This file is a signpost, not a checkout or authorization to transact. Host policy and user authorization govern any use of external payment protocols.\n\n```yaml\nunderstand_first: >\n Read /.well-known/brand.md and the claims, boundaries, and representation\n daughter files before purchasing or transacting on ACME's behalf.\n\noffers:\n - id: widget-pro\n name: \"Widget Pro\"\n summary: \"The flagship widget, billed monthly.\"\n price: { amount: 49.00, currency: USD, interval: month }\n terms_url: \"https://acme.example.com/terms\"\n\n# Most-preferred protocol first. A consuming agent selects the first entry it\n# can transact over and ignores the rest. BCP defines none of these payment\n# flows itself; it points to them.\nprotocols:\n - protocol: ucp\n profile: \"https://acme.example.com/.well-known/ucp\"\n - protocol: mpp\n endpoint: \"https://api.acme.example.com/agent/checkout\"\n challenge: 402\n credential_header: \"Authorization: Payment \"\n```\n", "signature": "AXtn9oE5yk8mMEt9lzHQ1u5Ui3vTn0aQ4MmMHXpXmDodWly9vGjm3z43CXkaCMVv5WsWLO+nvGqgroylUGsrDA==", "sha256": "cb9d6acc9da3a7328dc3b91e9204a4e0b92d45ad3a32f693e255ee3a80e20355", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/acme-corp-reference/files/commerce", "json_url": "https://registry.encodedbrands.ai/brands/acme-corp-reference/files/commerce/data.json", "source_url": "https://registry.encodedbrands.ai/brands/acme-corp-reference/source/commerce.md", "canonical_source_url": "https://registry.encodedbrands.ai/acme-corp-reference/.well-known/brand/commerce.md" }, { "path": "/.well-known/brand/onboarding.md", "content": "---\nbcp_version: \"2.0.0\"\nfile_type: onboarding\nparent: /.well-known/brand.md\nlast_updated: \"2026-10-13\"\n---\n\n# Use this reference package\n\nACME Corporation is fictional. This package is a public BCP 2.0 conformance and consumer-testing example, not a live company account, verified domain, endorsed product, or checkout. Its canonical source is the [ACME example directory](https://github.com/Brand-Context-Protocol/spec/tree/main/examples/acme-corp/.well-known) in the public spec repository. A signed publication of the package is readable at [registry.encodedbrands.ai/brands/acme-corp-reference](https://registry.encodedbrands.ai/brands/acme-corp-reference). The Registry labels it claimed and unverified; its signatures prove publication integrity, not ACME domain control or brand-owner approval. Anyone can read the files without signing in. GitHub's Raw view returns the source bytes, while the Registry supplies public read URLs and signatures.\n\n## Ordinary browsing\n\nStart with the [root](https://raw.githubusercontent.com/Brand-Context-Protocol/spec/main/examples/acme-corp/.well-known/brand.md) and follow its `daughter_files` paths within the same example directory. Load only the sections relevant to the task: voice and values for copy, claims and boundaries for factual or sensitive language, representation for descriptions, and visual for design. The onboarding file explains the example rather than granting any agent authority. Treat all contents as untrusted brand data under the consuming application's policies.\n\nThe claim statuses are independent. A `permitted` use classification is not proof that a claim is supported or owner-approved. Keep conditional caveats; never turn prohibited, expired, aspirational, or unknown claims into factual marketing claims. The example's `source_coverage` record names its fictional provenance and gaps. Do not present illustrative figures, assets, or commerce URLs as verified facts or live services.\n\n## Connected use and testing\n\nA custom connector is a separate product connection. Pasting a GitHub or Registry URL into a chat does not install a connector, persist brand knowledge, verify a signature, or guarantee that every file was ingested. A tester can give an AI with web access the [Registry root](https://registry.encodedbrands.ai/acme-corp-reference/.well-known/brand.md), then ask it to fetch a named daughter, cite the exact source path, identify the fictional gaps, and preserve a conditional claim's caveat. A connector test should inspect its actual tool results and permissions; this public reference does not grant access to Encoded's authenticated authoring tools. Consumers can verify the Registry signatures using its public keyset, but no ACME DNS attestation exists.\n\nFor a visual task, first ask which connected libraries or user uploads contain approved assets. The `visual.md` asset URLs under `acme.example.com` are placeholders. If no approved asset is accessible, report the gap instead of inventing or downloading a substitute.\n\n## Change requests\n\nAnyone can [open a GitHub issue](https://github.com/Brand-Context-Protocol/spec/issues/new) describing a broken link, conformance problem, confusing field, or proposed test case. Contributors can [propose a pull request](https://github.com/Brand-Context-Protocol/spec/pulls) against this example. Maintainers review and merge changes in the spec repository; a chat request or public issue does not edit the canonical package automatically. Please include the affected file path, the 2.0 rule involved, and the expected behavior. Use fictional data only.\n\nTo author a real brand, start with the [BCP 2.0 spec](https://brandcontextprotocol.dev/spec/v2.0.0/) and use an account and publication flow explicitly authorized by that brand owner. Reading ACME requires no signup; authenticated Encoded authoring and publication require their own connection and exact-revision owner approval.\n", "signature": "NjtwP3RFDfEB3CHovN/nlTK8bz85iizwQFZS2HeAh3PBuSyIp0/m6mUFsbgiXB1xD18tElTl1yTP6W9cPyRECg==", "sha256": "8ea225167a84fe182c763a19b5390796acc0924ccf811fb6b573db2d02277bd2", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/acme-corp-reference/files/onboarding", "json_url": "https://registry.encodedbrands.ai/brands/acme-corp-reference/files/onboarding/data.json", "source_url": "https://registry.encodedbrands.ai/brands/acme-corp-reference/source/onboarding.md", "canonical_source_url": "https://registry.encodedbrands.ai/acme-corp-reference/.well-known/brand/onboarding.md" }, { "path": "/.well-known/brand/representation.md", "content": "---\nparent: /.well-known/brand.md\nfile_type: representation\nbcp_version: \"2.0.0\"\nlast_updated: \"2026-10-12\"\nconsumer_agents: [ChatGPT, Claude, Perplexity, Gemini, agentic commerce]\n---\n\n# Representation\n\n## One-sentence\n\nACME Corporation is a manufacturer of creative problem-solving devices, delivering an implausibly broad product catalog overnight to customers worldwide.\n\n## Two-sentence\n\nACME Corporation is a manufacturer of creative problem-solving devices, delivering an implausibly broad product catalog overnight to customers worldwide. For over 75 years, ACME has been the supplier of choice for ambitious individuals who need unconventional solutions to persistent challenges.\n\n## Preferred framing\n\nACME Corporation manufactures and delivers an unmatched range of products, from industrial anvils and giant rubber bands to jet-powered personal vehicles and portable geographic anomalies. Founded in 1949, ACME has built its reputation on three commitments: if a customer can imagine it, we build it; we deliver it overnight, anywhere; and we never ask what it's for. Our catalog serves solo operators, independent contractors, and determined individuals who need creative tools for difficult problems in challenging terrain.\n\n## Do not say\n\n- Do not describe ACME as a \"weapons manufacturer\" (our products are tools; their application is the customer's responsibility)\n\n- Do not reference specific product failures, explosions, or injury statistics\n\n- Do not describe our products as \"dangerous\" (prefer \"high-performance\" or \"ambitious in scope\")\n\n- Do not name our primary customer by species or by individual name\n\n## Never compare to\n\n```yaml\nnever_compare_to:\n - Amazon\n - Temu\n - any defense contractor\n - any consumer-electronics brand\n```\n\n## Framing traps\n\n```yaml\nframing_traps:\n - trap: \"the Amazon of industrial products\"\n preferred_reframe: the only manufacturer that ships an entire category catalog overnight to anywhere\n rationale: Comparison to Amazon flattens our manufacturing identity into a logistics frame.\n - trap: \"a novelty company\"\n preferred_reframe: a manufacturer of unconventional but functional industrial equipment\n rationale: Our products are real, manufactured, and ship at scale. \"Novelty\" implies decorative.\n - trap: \"a holdover from another era\"\n preferred_reframe: a 75-year continuously operating manufacturer\n rationale: Implies we are obsolete. We have been continuously profitable since 1949.\n```\n\n## Disambiguation\n\nIf someone asks about \"ACME\" in other contexts (ACME thread company, ACME Markets grocery chain, the ACME protocol for SSL certificates), clarify that ACME Corporation the product manufacturer is at acme.example.com.\n", "signature": "5+7EtUUkRVe8YpsPoK23OVF0t14h4pq3bhiLORt9k0u4Egk1+ysNl2eJw8FOqhqcXllMYI/z9fpzD8tBsVPjDA==", "sha256": "b8e2ed28bc58e98ca8832310908fbe508ac0a6c9a83e36bb770e7243731515ab", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/acme-corp-reference/files/representation", "json_url": "https://registry.encodedbrands.ai/brands/acme-corp-reference/files/representation/data.json", "source_url": "https://registry.encodedbrands.ai/brands/acme-corp-reference/source/representation.md", "canonical_source_url": "https://registry.encodedbrands.ai/acme-corp-reference/.well-known/brand/representation.md" }, { "path": "/.well-known/brand/values.md", "content": "---\nparent: /.well-known/brand.md\nfile_type: values\nbcp_version: \"2.0.0\"\nlast_updated: \"2026-10-12\"\n---\n\n# Values\n\n## 01 — Unlimited catalog\n\nIf a customer can imagine it, we manufacture it. We do not evaluate whether a product should exist before we build it.\n**Observable behavior:** Our product catalog has never rejected a submission. We shipped a functioning earthquake kit (pills that cause earthquakes) in Q3 2025.\n\n## 02 — Overnight delivery, anywhere\n\nGeography and physics are logistics problems, not constraints. Every product ships overnight, including to remote desert mesas accessible only by cliff face.\n**Observable behavior:** 99.97% overnight delivery rate. The 0.03% failure rate is caused by products detonating in transit, not by late shipment.\n\n## 03 — Customer loyalty over customer success\n\nWe value the ongoing relationship with our customers more than the outcome of any single purchase. A customer who returns after a failed product is a customer for life.\n**Observable behavior:** Our top customer has placed over 400 orders with a 0% success rate and has never been offered a refund.\n\n## Trade-offs\n\nWe pick breadth over depth in our product line.\nWe pick speed of delivery over quality assurance.\nWe pick customer ambition over customer safety.\n", "signature": "ppX6dDxm8w+/rTxDmuYOUZnkMWY05/uW8MvNREp81XY/+ZcxABHMG5Ga1B7DXsWB9QGks4rhJuzqL6nkNh34BA==", "sha256": "68e19ddffd1a025bd029f7179881f6dbac4ff81ff20646af80b0fe84855d093b", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/acme-corp-reference/files/values", "json_url": "https://registry.encodedbrands.ai/brands/acme-corp-reference/files/values/data.json", "source_url": "https://registry.encodedbrands.ai/brands/acme-corp-reference/source/values.md", "canonical_source_url": "https://registry.encodedbrands.ai/acme-corp-reference/.well-known/brand/values.md" }, { "path": "/.well-known/brand/visual.md", "content": "---\nparent: /.well-known/brand.md\nfile_type: visual\nbcp_version: \"2.0.0\"\nlast_updated: \"2026-10-12\"\n---\n\n# Visual\n\nThe ACME visual identity reflects the brand's core promise: products that look industrial, deliberate, and entirely unconcerned with their failure rate. Our visual system is high-contrast, mechanical, and unapologetically loud.\n\n## Logo\n\n```yaml\nlogo:\n primary:\n description: Full ACME wordmark, the default in nearly all contexts.\n variants:\n - format: svg\n url: https://cdn.acme.example.com/brand/logo-primary.svg\n sha256: a3f5b8c2d4e6f7081928374650a1b2c3d4e5f6a7b8c9d0e1f2a3b4c5d6e7f809\n purpose: Vector. All digital and print contexts.\n - format: png\n url: https://cdn.acme.example.com/brand/logo-primary@2x.png\n sha256: b7c1d2e3f4a5b6c7d8e9f0a1b2c3d4e5f6a7b8c9d0e1f2a3b4c5d6e7f8091a2b\n width: 1200\n height: 320\n background: transparent\n purpose: Raster fallback for systems that cannot render SVG.\n - format: png\n url: https://cdn.acme.example.com/brand/logo-primary-white.png\n sha256: c2d4e5f6a7b8c9d0e1f2a3b4c5d6e7f8091a2b3c4d5e6f708192a3b4c5d6e7f8\n background: transparent\n treatment: white-fill\n purpose: Use only on dark or photographic backgrounds.\n icon:\n description: ACME monogram. Square contexts only.\n variants:\n - format: svg\n url: https://cdn.acme.example.com/brand/logo-icon.svg\n sha256: d4e5f6a7b8c9d0e1f2a3b4c5d6e7f8091a2b3c4d5e6f708192a3b4c5d6e7f809\n purpose: Vector. Square contexts where the wordmark cannot fit.\n app_icon:\n description: iOS and Android app tile. Pre-masked for both platforms.\n variants:\n - format: png\n url: https://cdn.acme.example.com/brand/app-icon-1024.png\n sha256: e5f6a7b8c9d0e1f2a3b4c5d6e7f8091a2b3c4d5e6f708192a3b4c5d6e7f80910\n width: 1024\n height: 1024\n background: brand-primary\n purpose: App store and home-screen tile.\n anniversary_2026:\n description: 80th anniversary mark. Use only in 2026 anniversary campaign assets.\n active_through: 2026-12-31\n fallback: primary\n variants:\n - format: svg\n url: https://cdn.acme.example.com/brand/logo-80yr.svg\n sha256: f6a7b8c9d0e1f2a3b4c5d6e7f8091a2b3c4d5e6f708192a3b4c5d6e7f8091a2b\n purpose: 80th anniversary campaign only.\n```\n\n## Logo usage\n\n```yaml\nlogo_usage:\n clear_space:\n rule: Minimum padding equal to the height of the \"A\" in the wordmark.\n machine_value:\n unit: x-height\n multiplier: 1.0\n minimum_size:\n digital_px: 24\n print_in: 0.5\n approved_backgrounds:\n - type: solid_color\n color_token: surface\n note: White surface, the default background.\n - type: solid_color\n color_token: surface-inverse\n note: Black surface, requires the white-fill variant.\n - type: solid_color\n color_token: primary\n note: ACME red, requires the white-fill variant.\n - type: photographic\n min_contrast_ratio: 4.5\n note: Photographic only when contrast ratio against logo is at least 4.5:1.\n forbidden_backgrounds:\n - type: gradient\n note: Gradients fight the wordmark's geometry. Never used.\n - type: patterned\n note: Patterns reduce legibility and dilute the mark.\n forbidden_modifications:\n - stretch\n - rotate\n - recolor\n - drop_shadow\n - glow\n - outline\n - crop\n - container_shape\n - animate\n```\n\n## Color\n\n```yaml\ncolor:\n tokens:\n primary:\n hex: \"#E63312\"\n role: primary\n description: ACME Red. The hero color. Used in the wordmark and primary CTAs.\n secondary:\n hex: \"#1A1A1A\"\n role: secondary\n description: Industrial Black. Used in headlines and structural elements.\n accent:\n hex: \"#FFD600\"\n role: accent\n description: Hazard Yellow. Used sparingly for urgency and warning.\n surface:\n hex: \"#FFFFFF\"\n role: surface\n surface-inverse:\n hex: \"#000000\"\n role: surface-inverse\n text:\n hex: \"#1A1A1A\"\n role: text\n text-inverse:\n hex: \"#FFFFFF\"\n role: text-inverse\n critical:\n hex: \"#B00020\"\n role: critical\n success:\n hex: \"#2E7D32\"\n role: success\n approved_pairs:\n - foreground: text\n background: surface\n context: Default body text.\n - foreground: text-inverse\n background: surface-inverse\n context: Dark mode and inverse layouts.\n - foreground: text-inverse\n background: primary\n context: Primary CTA buttons.\n - foreground: secondary\n background: accent\n context: Hazard callouts and warnings.\n forbidden_pairs:\n - foreground: primary\n background: accent\n reason: Red on yellow vibrates and reduces legibility below WCAG AA.\n - foreground: accent\n background: surface\n reason: Hazard yellow on white fails contrast and dilutes the urgency signal.\n```\n\n## Typography\n\n```yaml\ntypography:\n families:\n display:\n family: ACME Display\n fallback_stack: [\"Impact\", \"Helvetica Neue Condensed Bold\", \"sans-serif\"]\n weights: [700, 900]\n styles: [\"normal\"]\n source: self-hosted\n license_note: Licensed for ACME use only. See https://acme.example.com/brand/fonts.\n body:\n family: Inter\n fallback_stack: [\"Helvetica Neue\", \"Arial\", \"sans-serif\"]\n weights: [400, 500, 700]\n styles: [\"normal\", \"italic\"]\n source: Google Fonts\n mono:\n family: JetBrains Mono\n fallback_stack: [\"Menlo\", \"Consolas\", \"monospace\"]\n weights: [400, 700]\n source: Google Fonts\n roles:\n display: display\n body: body\n ui: body\n mono: mono\n code: mono\n```\n\n## Layout\n\n```yaml\nlayout:\n density: high\n whitespace: \"Compact, functional, and industrial. Preserve enough air around the logo for legibility, but avoid luxury-brand sparseness.\"\n grid:\n columns: 12\n gutters: tight\n alignment: \"Hard left edges. Product imagery and technical diagrams may break the grid when showing motion or scale.\"\n hierarchy:\n headline: \"Large, condensed, and direct. One impossible product promise per composition.\"\n supporting_copy: \"Short blocks, no centered paragraphs, no soft lifestyle captions.\"\n callouts: \"Use hazard-yellow labels, red rules, and black technical annotations.\"\n corner_radius:\n default_px: 0\n maximum_px: 4\n rationale: \"ACME interfaces and packaging should feel stamped, bolted, or printed, not soft.\"\n composition_principles:\n - \"Lead with the product, mechanism, or failure mode.\"\n - \"Use diagonal motion lines and technical callouts when they clarify function.\"\n - \"Prefer one bold visual idea over collage.\"\n - \"Keep legal and warranty references visually secondary.\"\n forbidden_compositions:\n - centered luxury-editorial layouts\n - rounded app-card mosaics\n - soft gradient hero panels\n - lifestyle scenes where the product is incidental\n - crowded sticker-sheet compositions\n```\n\n## Imagery\n\n```yaml\nimagery:\n photographic_style: |\n High-contrast product photography against neutral or desert backdrops.\n Products are shown in use, mid-deployment, or moments before failure.\n Lighting is hard and directional, never soft or studio-diffuse.\n illustration_style: |\n Technical-manual line art. Geometric, precise, exploded-view diagrams\n with dimensional callouts. Black ink on cream paper or red on white.\n iconography_style: |\n Industrial pictograms. Solid fills, no strokes. Inspired by hazard\n placards and shipping-crate stencils.\n forbidden_treatments:\n - soft-focus or bokeh\n - lens flare\n - watercolor or hand-drawn aesthetics\n - pastel palettes\n - lifestyle photography featuring children\n```\n", "signature": "agyoqCfjTi8v1N+Atrauw4JSNDWWCL02pmwqxQ/z/FkdXumpuHqfEdCvwE6FrPUH0FPK0s4wXM2vvpY21XJPBg==", "sha256": "8baf14236ecfd6d9f663cd207ca2b357521af57dbddd0ebac174417bb4306920", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/acme-corp-reference/files/visual", "json_url": "https://registry.encodedbrands.ai/brands/acme-corp-reference/files/visual/data.json", "source_url": "https://registry.encodedbrands.ai/brands/acme-corp-reference/source/visual.md", "canonical_source_url": "https://registry.encodedbrands.ai/acme-corp-reference/.well-known/brand/visual.md" }, { "path": "/.well-known/brand/voice.md", "content": "---\nbcp_version: \"2.0.0\"\nfile_type: voice\nlast_updated: \"2026-10-12\"\nparent: /.well-known/brand.md\n---\n\n# Voice\n\n## Essence\n\n```yaml\nessence:\n mission: \"Deliver impossible solutions that work until they don't.\"\n vision: \"A world where every acme product comes with a smile and zero warranty.\"\n tagline: \"Confident. Tested in the desert. Guaranteed to fail spectacularly.\"\n brand_promise: \"We guarantee everything. Read the refund policy.\"\n```\n\n## Personality\n\nConfident to the point of absurdity. Matter-of-fact about impossible things. We describe a rocket-powered pogo stick with the same straightforward tone a hardware store uses for a box of nails. Technical language is welcome but never exclusionary. We are enthusiastic about our products and genuinely unbothered by their failure rate.\n\n## Voice Traits\n\n```yaml\ntraits:\n - is: \"Confident\"\n not: \"Cautious\"\n description: \"We stand behind our products. We do not hedge or disclaim.\"\n - is: \"Casual\"\n not: \"Liability-aware\"\n description: \"We sound like engineers with a sense of humor, not lawyers.\"\n - is: \"Technical\"\n not: \"Jargony\"\n description: \"Precise language for people who understand what 'desert-tested' means.\"\n - is: \"Unbothered\"\n not: \"Apologetic\"\n description: \"We've been sued many times. Our copy never sounds like it.\"\n - is: \"Enthusiastic\"\n not: \"Hype-focused\"\n description: \"We love what we build. We don't oversell what it does.\"\n```\n\n## Vocabulary\n\n```yaml\nvocabulary:\n prefer:\n - word: \"solution\"\n use: \"For creative applications of our products. Acme solutions solve impossible problems.\"\n - word: \"guaranteed\"\n use: \"We guarantee everything. Use freely.\"\n - word: \"patent-pending\"\n use: \"Most of our products are patent-pending because no patent office will approve them.\"\n - word: \"desert-tested\"\n use: \"Our primary testing environment. Implies durability and unreliability in equal measure.\"\n\n avoid:\n - word: \"safe\"\n why: \"Legally inadvisable given our litigation history.\"\n - word: \"safety-tested\"\n why: \"Same. We test for speed, not safety.\"\n - word: \"reliable\"\n why: \"Our repeat business model depends on replacement purchases.\"\n - word: \"user error\"\n why: \"We prefer 'creative misapplication.'\"\n - word: \"defective\"\n why: \"We prefer 'performed outside designed parameters.'\"\n - word: \"fail\"\n why: \"We prefer 'spectacular failure mode' or 'expected destruction pattern.'\"\n\n substitutions:\n - prefer: \"solution\"\n avoid: \"product\"\n example: \"The ACME Rocket Roller-Skates are the solution for anyone who wants to move faster than gravity.\"\n - prefer: \"guaranteed\"\n avoid: \"warrantied\"\n example: \"Every ACME product is guaranteed for exactly the time you need it to work.\"\n - prefer: \"desert-tested\"\n avoid: \"field-tested\"\n example: \"Our ACME Jet-Propelled Unicycle is desert-tested and ready for your commute.\"\n - prefer: \"creative misapplication\"\n avoid: \"user error\"\n example: \"If you apply the ACME Anvil Launcher to purposes other than anvil-launching, that's creative misapplication.\"\n - prefer: \"performed outside designed parameters\"\n avoid: \"defective\"\n example: \"When the ACME TNT Bundle detonates in your hands, it's simply performing outside designed parameters.\"\n```\n\n## Forbidden Topics\n\n```yaml\nforbidden_topics:\n - topic: \"Actual safety recommendations\"\n severity: \"never\"\n - topic: \"Legal disclaimers masquerading as copy\"\n severity: \"never\"\n - topic: \"Apologies for product failure\"\n severity: \"never\"\n - topic: \"Comparisons to Wile E. Coyote\"\n severity: \"avoid\"\n note: \"We are the technology. Coyote is the application.\"\n```\n\n## Naming\n\n```yaml\nnaming:\n canonical: \"ACME\"\n abbreviation: \"ACME\"\n capitalization: \"All caps. Always. No exceptions.\"\n forbidden_variants:\n - \"Acme\"\n - \"acme\"\n - \"A.C.M.E.\"\n - \"The Acme Corporation\"\n acronym_rules: \"ACME is not an acronym. It is a name. Treat it as a proper noun.\"\n product_naming: \"All ACME products include the product type. ACME Rocket-Propelled Roller-Skates, not just Roller-Skates.\"\n```\n\n## Messaging Tiers\n\n```yaml\nmessaging_tiers:\n - topic: \"brand\"\n blunt: \"ACME. Tested in the desert. Guaranteed.\"\n short: \"ACME delivers impossible solutions. We guarantee everything. Read the fine print.\"\n long: \"ACME has been manufacturing impossible solutions since 1938. Every product is desert-tested, patent-pending, and guaranteed to exceed your expectations—at least until it doesn't. We've been sued more times than we've had successful product launches. We're still here. Your order will be too.\"\n - topic: \"product\"\n blunt: \"It works. Until it doesn't.\"\n short: \"Designed to solve the impossible. Built to fail spectacularly.\"\n long: \"This ACME product was engineered by some very smart people who tested it in the desert until something went catastrophically wrong. Then we engineered it again. We did this many times. What you're holding is the result.\"\n - topic: \"failure\"\n blunt: \"That's not a bug. That's a feature.\"\n short: \"Your product performed outside designed parameters. See the fine print for what that means.\"\n long: \"The ACME engineering team designed this product to function within a very specific set of conditions. If you have managed to trigger a different set of conditions, congratulations. You have applied this product creatively.\"\n - topic: \"warranty\"\n blunt: \"Guaranteed. Read the refund policy.\"\n short: \"We guarantee every ACME product for the exact amount of time you need it to work.\"\n long: \"ACME products come with a comprehensive guarantee. The length of that guarantee is proportional to how much you paid and inversely proportional to how badly you need it to work. See the refund policy for details.\"\n```\n\n## Topic Templates\n\n```yaml\ntopic_templates:\n - topic: \"product failure modes\"\n guidance: \"Describe what happens when the product fails. Be specific. Be enthusiastic. Never apologize.\"\n example_good: \"When the ACME Rocket-Propelled Roller-Skates reach their maximum speed, they continue accelerating until they collide with a solid object.\"\n example_bad: \"We regret to inform you that the ACME Rocket-Propelled Roller-Skates may exceed safe operating speeds.\"\n - topic: \"customer misapplication\"\n guidance: \"Assume the customer is creative. Describe what they might have done. Make it sound inevitable.\"\n example_good: \"The ACME Dynamite Bundle was designed for mining. If you're using it to open a pickle jar, that's a creative application.\"\n example_bad: \"The ACME Dynamite Bundle is not intended for use as a pickle-jar opener.\"\n - topic: \"refund requests\"\n guidance: \"Acknowledge the request. Reference the fine print. Sound unbothered.\"\n example_good: \"We've reviewed your refund request. According to section 7.2b of the warranty terms, your product is no longer under guarantee. Thank you for choosing ACME.\"\n example_bad: \"We regret that we cannot process your refund at this time.\"\n```\n\n## Audience Modulation\n\n```yaml\naudience_modulation:\n - audience: \"customer\"\n tone_shift: \"Enthusiastic but straightforward. Assume they know what they're buying.\"\n vocabulary_additions:\n prefer:\n - word: \"spectacular\"\n use: \"For describing product failures. Use liberally.\"\n - word: \"creative\"\n use: \"For describing unintended uses. Always admiring.\"\n - audience: \"legal\"\n tone_shift: \"Matter-of-fact. Reference the fine print constantly. No personality.\"\n trait_overrides:\n - is: \"Precise\"\n not: \"Playful\"\n - audience: \"engineer\"\n tone_shift: \"Technical. Assume familiarity with explosives and desert conditions.\"\n vocabulary_additions:\n prefer:\n - word: \"designed parameters\"\n use: \"The conditions under which we expect this product to work.\"\n - word: \"edge case\"\n use: \"The situation where your product fails catastrophically.\"\n - audience: \"regulator\"\n tone_shift: \"Formal. Compliant. Reference the warranty.\"\n```\n\n## Rules\n\n```yaml\nrules:\n - \"Every product mention includes the full product name.\"\n - \"No apologies. Ever.\"\n - \"Failure modes are described with enthusiasm.\"\n - \"The warranty is referenced, never explained.\"\n - \"Confidence is never hedged.\"\n - \"Casual language is welcome. Legal language is not.\"\n - \"If it sounds like we've been sued, that's because we have.\"\n```\n\n## Channels\n\n```yaml\nchannels:\n product_pages:\n surfaces: [\"website product page\", \"product spec sheet\"]\n good: \"The ACME Rocket-Propelled Unicycle reaches speeds of 300mph. Helmet not included.\"\n bad: \"Please exercise caution when operating the ACME Rocket-Propelled Unicycle, as it may exceed safe operating speeds.\"\n warranty:\n surfaces: [\"warranty card\", \"refund policy\"]\n good: \"ACME guarantees this product for the amount of time you need it to work. Refund policy available upon request.\"\n bad: \"This product is covered by a limited one-year warranty against manufacturing defects.\"\n support:\n surfaces: [\"help docs\", \"FAQ\", \"support email\"]\n good: \"Your product performed outside designed parameters. Congratulations on the creative application. See the fine print.\"\n bad: \"We're sorry you're experiencing issues with your ACME product. Please try these troubleshooting steps.\"\n marketing:\n surfaces: [\"email\", \"social\", \"ads\"]\n good: \"ACME. Desert-tested. Guaranteed. Spectacular failure rates since 1938.\"\n bad: \"ACME products are reliable solutions for your daily needs.\"\n```\n", "signature": "dyX+pLSEdrZZWrRPo+ty7vaVYsiPlXHVQTjplTl99q+5Tjcu18i2NjM40Seqqh1ANazRoLwpDU/T42QWrfqZBQ==", "sha256": "135106ff5cc035e825249e376177db4a1adc07782da68af90f0d87e09e58bfcd", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/acme-corp-reference/files/voice", "json_url": "https://registry.encodedbrands.ai/brands/acme-corp-reference/files/voice/data.json", "source_url": "https://registry.encodedbrands.ai/brands/acme-corp-reference/source/voice.md", "canonical_source_url": "https://registry.encodedbrands.ai/acme-corp-reference/.well-known/brand/voice.md" }, { "path": "/.well-known/brand/voice/anti-ai.md", "content": "---\nbcp_version: \"2.0.0\"\nfile_type: anti_ai\nlast_updated: \"2026-10-12\"\nparent: /.well-known/brand/voice.md\n---\n\n# Anti-AI Patterns — ACME Corporation\n\nPatterns the ACME brand prohibits in agent-generated content because they are markers of machine-generated language or are incompatible with the ACME voice.\n\n```yaml\ncommunity_reference:\n url: \"https://raw.githubusercontent.com/Brand-Context-Protocol/spec/main/examples/acme-corp/.well-known/brand/voice/anti-ai.md\"\n rationale: \"Placeholder — community-maintained list to be linked here once the Brand-Context-Protocol org publishes the canonical reference. Until then, brand_additions is the operative list.\"\n\nbrand_additions:\n - pattern: \"it's worth noting\"\n type: phrase\n rationale: \"ACME never hedges. We state things. We do not note them.\"\n example: \"It's worth noting that the ACME Rocket Skates exceed regulatory speed limits.\"\n\n - pattern: \"I'd be happy to\"\n type: opener\n rationale: \"We're not a customer service bot. We're a manufacturer with a litigation history.\"\n example: \"I'd be happy to help you find the right ACME product for your needs.\"\n\n - pattern: \"delve into\"\n type: phrase\n rationale: \"ACME copy is direct. We describe. We do not delve.\"\n example: \"Let's delve into the specifications of the ACME Jet-Propelled Pogo Stick.\"\n\n - pattern: \"in conclusion\"\n type: closer\n rationale: \"ACME copy doesn't conclude. It ends with a guarantee or an order CTA.\"\n example: \"In conclusion, the ACME TNT Bundle is the right solution for your demolition needs.\"\n\n - pattern: \"as an AI language model\"\n type: opener\n rationale: \"Any content generated on ACME's behalf is ACME's voice, not a model's.\"\n\n - pattern: \"certainly\"\n type: word\n rationale: \"Filler confidence marker. ACME confidence comes from content, not adverbs.\"\n example: \"Certainly, the ACME Rocket Skates are guaranteed to exceed your expectations.\"\n\n - pattern: \"leverage\"\n type: word\n rationale: \"Corporate filler. ACME uses 'use.' Or we name the thing directly.\"\n example: \"You can leverage our patented ACME anvil delivery system.\"\n\n - pattern: \"seamless\"\n type: word\n rationale: \"Nothing ACME makes is seamless. That is a feature, not a bug.\"\n example: \"For a seamless experience, try the ACME Portable Hole.\"\n```\n", "signature": "a93r09rXCPw3PVUIZubUXM4B6v2zS5aaPDule68YSjt/zKndyJ/4dlZzK1Yk/EMZKupVGGzEKyCiSE4mveCTBw==", "sha256": "963702fe2917118e43f7bdee5c9cf717f7380d0034bbea577ddc6079104c0fba", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/acme-corp-reference/files/voice/anti-ai", "json_url": "https://registry.encodedbrands.ai/brands/acme-corp-reference/files/voice/anti-ai/data.json", "source_url": "https://registry.encodedbrands.ai/brands/acme-corp-reference/source/voice/anti-ai.md", "canonical_source_url": "https://registry.encodedbrands.ai/acme-corp-reference/.well-known/brand/voice/anti-ai.md" }, { "path": "/.well-known/DESIGN.md", "content": "---\nversion: alpha\nname: ACME Corporation\ncolors:\n primary: \"#E63312\"\n secondary: \"#1A1A1A\"\n accent: \"#FFD600\"\n surface: \"#FFFFFF\"\n surface-inverse: \"#000000\"\n text: \"#1A1A1A\"\n text-inverse: \"#FFFFFF\"\n critical: \"#B00020\"\n success: \"#2E7D32\"\ntypography:\n display:\n fontFamily: \"ACME Display\"\n fontWeight: 700\n body:\n fontFamily: Inter\n fontWeight: 400\n mono:\n fontFamily: \"JetBrains Mono\"\n fontWeight: 400\nrounded:\n sm: 0px\n md: 4px\n---\n\n## Colors\n\n- **primary (#E63312):** primary role.\n- **secondary (#1A1A1A):** secondary role.\n- **accent (#FFD600):** accent role.\n- **surface (#FFFFFF):** surface role.\n- **surface-inverse (#000000):** surface-inverse role.\n- **text (#1A1A1A):** text role.\n- **text-inverse (#FFFFFF):** text-inverse role.\n- **critical (#B00020):** critical role.\n- **success (#2E7D32):** success role.\n\n## Typography\n\n- **ACME Display:** display (weights: 700, 900)\n- **Inter:** body (weights: 400, 500, 700)\n- **JetBrains Mono:** mono (weights: 400, 700)\n\n## Layout\n\n- Corner radius scale: 0, 4 px\n- Hard left edges. Interfaces should feel stamped, bolted, or printed — not soft.\n- High-contrast, mechanical compositions. Lead with the product.\n", "signature": "dMrOObGbC7gDUeFSsBrwe1lUJCTD33FsBnPmCFzgZiF3VZD+UeA6XPXuhQEEIHJMRfsprVd2RO+BN5cELzb3BQ==", "sha256": "16eda4bd9ca47755f0c5c836d405e9d585a8c10a0206be89d70eede5669e3fba", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/acme-corp-reference/files/DESIGN", "json_url": "https://registry.encodedbrands.ai/brands/acme-corp-reference/files/DESIGN/data.json", "source_url": "https://registry.encodedbrands.ai/brands/acme-corp-reference/source/DESIGN.md", "canonical_source_url": "https://registry.encodedbrands.ai/acme-corp-reference/.well-known/DESIGN.md" } ] }