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      "content": "---\nbcp_version: \"2.0.0\"\nfile_type: anti_ai\nlast_updated: \"2026-10-12\"\nparent: /.well-known/brand/voice.md\n---\n\n# Anti-AI Patterns — ACME Corporation\n\nPatterns the ACME brand prohibits in agent-generated content because they are markers of machine-generated language or are incompatible with the ACME voice.\n\n```yaml\ncommunity_reference:\n  url: \"https://raw.githubusercontent.com/Brand-Context-Protocol/spec/main/examples/acme-corp/.well-known/brand/voice/anti-ai.md\"\n  rationale: \"Placeholder — community-maintained list to be linked here once the Brand-Context-Protocol org publishes the canonical reference. Until then, brand_additions is the operative list.\"\n\nbrand_additions:\n  - pattern: \"it's worth noting\"\n    type: phrase\n    rationale: \"ACME never hedges. We state things. We do not note them.\"\n    example: \"It's worth noting that the ACME Rocket Skates exceed regulatory speed limits.\"\n\n  - pattern: \"I'd be happy to\"\n    type: opener\n    rationale: \"We're not a customer service bot. We're a manufacturer with a litigation history.\"\n    example: \"I'd be happy to help you find the right ACME product for your needs.\"\n\n  - pattern: \"delve into\"\n    type: phrase\n    rationale: \"ACME copy is direct. We describe. We do not delve.\"\n    example: \"Let's delve into the specifications of the ACME Jet-Propelled Pogo Stick.\"\n\n  - pattern: \"in conclusion\"\n    type: closer\n    rationale: \"ACME copy doesn't conclude. It ends with a guarantee or an order CTA.\"\n    example: \"In conclusion, the ACME TNT Bundle is the right solution for your demolition needs.\"\n\n  - pattern: \"as an AI language model\"\n    type: opener\n    rationale: \"Any content generated on ACME's behalf is ACME's voice, not a model's.\"\n\n  - pattern: \"certainly\"\n    type: word\n    rationale: \"Filler confidence marker. ACME confidence comes from content, not adverbs.\"\n    example: \"Certainly, the ACME Rocket Skates are guaranteed to exceed your expectations.\"\n\n  - pattern: \"leverage\"\n    type: word\n    rationale: \"Corporate filler. ACME uses 'use.' Or we name the thing directly.\"\n    example: \"You can leverage our patented ACME anvil delivery system.\"\n\n  - pattern: \"seamless\"\n    type: word\n    rationale: \"Nothing ACME makes is seamless. That is a feature, not a bug.\"\n    example: \"For a seamless experience, try the ACME Portable Hole.\"\n```\n",
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